Campaign Management Software Buyers Guide
Last updated: October 03, 2023
The Importance of Campaign Management Software
Organizing and managing the various aspects of a marketing campaign can be quite taxing. Thankfully there are systems in place designed to help businesses effectively manage these activities—campaign management software being one such example. Many marketing professionals are fully taking advantage of this marketing solution and you should too.
Here’s why.
Campaign management software allows businesses to devise and execute profitable marketing campaigns. By using this system, marketing tasks are automated allowing businesses to operate and compete more effectively.
Key Features in Campaign Management Software
To fully appreciate the software, it’s necessary to outline how exactly your business will benefit from it. And knowing its features is the right place to start. This software allows you to do the following:
- Conduct fast marketing surveys to better understand your niche before formulating a campaign
- Content marketing
- Social media marketing
- Search engine optimization
What to Look for in the Right Campaign Management Software
Finding the right campaign marketing software for your business can be difficult given the fact that there are many options at your disposal. But regardless of the type you invest in, you must ensure that it has the following characteristics:
- Easily customizable: Businesses have varying needs. Creating marketing campaigns isn’t a one-size-fits-all approach. This is why the software you pick must be easily customizable to match your company's needs.
- Fast implementation: In today’s fast-paced digital world, trends are continuously evolving. Businesses need to make decisions quick to stay relevant and up to date. And software that allows for fast implementation of marketing campaigns will help you achieve that.
- Highly secure: All businesses have confidential data that needs to be kept private. You want a system that ensures data security to eliminate breaches at any level.
Our Recommendations
With that said, we’ll quickly highlight a few examples of top campaign management software you can consider incorporating.
Hubspot Marketing
Hubspot marketing is probably one of the most popular campaign management software packages and understandably so.
This is advanced software designed to integrate your marketing efforts with the sole purpose of growing traffic on your online platforms.
With Hubspot marketing software you can create an engaging website. If you’re not happy with your existing website, the same software allows you to modify it. All this can be done without IT assistance because it’s an easy-to-use platform.
In addition, all pages created are highly responsive no matter the type of devices your visitors use.
After designing your website, the software:
- Helps create engaging content to attract and captivate visitors
- Gives you SEO options
- Helps distribute content to the intended target audience
- Allows creation of engaging call to actions
- Personalizes messages
Pricing
Hubspot marketing software is available free of charge.
SharpSpring
This is the software to pick if you want to optimize your business email marketing campaign. Sharp Spring is compatible with many third party apps as well as most of your existing systems. As a result, you can expect a seamless workflow across different platforms.
This software is ideally suited for small to medium businesses. It provides a wide range of features to give companies the online marketing functions they need to effectively compete with larger businesses.
The software’s major drawcard is its affordability. Companies with limited financial resources can also benefit from high-performance campaign software by picking this option.
There are no contractual obligations with this software. Businesses can simply sign up on a month-to-month basis.
Among its notable key features are:
- Tracking of incoming sales
- Quick lead identification
- Lead nurturing
- Behavior tracking
- Creation of landing pages
- Provision of powerful data analytics
Pricing
The system costs $450 per month.
Trackier
This is a highly customizable platform that advertisers and marketing agencies will appreciate. For businesses that need a platform to effectively handle their public relations process, this is the software to pick.
With this software, you can design, monitor, measure, and automate marketing campaigns on the same platform. By utilizing this software you can expect a significant increase in your return on investment due to highly streamlined marketing tasks.
Monetary loopholes are eliminated if you use Trackier. Notable features associated with this system include:
- Fraud detection
- Real time Key Performance Indicators (KPI)
- Generation of custom reports
- Goals tracking
Pricing
You have to pay $299 per month for this software.
CASA
CASA
Companies that specialize in retail marketing and customer relationship management must consider this platform. The software is specifically designed for global retailers.
Forget the traditional marketing methods; this software allows businesses to reach a wider target audience. Through this system, businesses will have access to multiple online channels to effectively drive their marketing campaigns.
By incorporating this system, businesses can expect the following benefits:
- Improved customer loyalty
- Significant increase in revenue
- Personalized marketing campaigns
- Effective customer segmentation
Pricing
Pricing varies depending on the package you pick.
Salesforce Social Studio
Salesforce Mobile app
For businesses that want to increase their online presence on social media platforms, this is the software to pick.
With Salesforce Social Studio, your business marketing campaign is widely distributed across various online channels. As a result you’ll notice a significant improvement in customer service delivery and sales.
The software allows your marketers to effectively manage scheduled marketing posts. In addition only critical information is communicated because the system works by filtering unnecessary data to customers.
Your company will enjoy improved interaction with its customers and prospective clients. By using this software you’ll also notice better returns for your company.
Key functions possible with this software include:
- Immediate customer feedback
- Driving customer engagement
- Streamlining social media publishing
- Marketing campaigns monitoring
Pricing
The pricing package for this software is available by-quote and will depend on the package you want.
Final Thoughts
Campaign management software is clearly a necessity for most businesses—especially the smaller entities. Company owners need to take advantage of software that helps them compete effectively with established companies. And investing in one of the best campaign management software is the right place to start.
