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Overview
Dealership Performance 360 CRM centralizes dealership leads from web, phone, SMS, email, and marketplaces. Its AI-driven responses and automated campaigns accelerate engagement and improve lead-to-sale conversion rates. While some users report the reporting setup can be complex initially, the platform’s analytics and marketing automation still deliver measurable productivity gains efficiently.
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Starting Price
Custom
Dealership Performance 360 Specifications
Lead Management
Opportunity Management
Sales Forecasting
Customer Communication Tracking
What Is Dealership Performance 360?
Dealership Performance 360 is a cloud-based CRM designed for automotive, powersports, marine, RV, truck, trailer, and agriculture dealerships. It centralizes lead capture from web forms, phone, SMS, email, and marketplaces while automating outreach sequences, ensuring timely follow-ups. Managers can use configurable pipelines, inventory-linked follow-ups, and performance dashboards to track opportunities and monitor team performance. Additionally, marketing automation and reporting tools provide actionable insights, improve forecast accuracy, and help increase conversion rates across sales and service channels.
Dealership Performance 360 Pricing
The platform offers customized pricing according to dealership size, location, and required features.
Dealership Performance 360 Integrations
The software supports integration with multiple systems and platforms, such as:
- Accu-Trade
- Campers
- Airstream
- AeroTrader
Who Is Dealership Performance 360 For?
Dealership Performance 360 serves a variety of dealership types and sectors, including:
- Powersports
- Marine
- Trucks
- Agriculture
Is Dealership Performance 360 Right For You?
Looking for a dealership CRM that centralizes leads, automates follow-ups, and powers targeted campaigns for sales and service teams? Dealership Performance 360 blends omni-channel lead capture, AI-assisted messaging, and customizable analytics to solve delayed responses, fragmented customer data, and inconsistent follow-up workflows across multi-location operations.
The platform prioritizes data security, scalability, and alignment with statutory and regulatory compliance expectations for dealership groups. National and regional dealer networks use DP360 to improve conversion rates, streamline marketing, and gain operational visibility while scaling processes efficiently.
Still not sure if Dealership Performance 360 is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision.
Dealership Performance 360 Features
The platform centralizes leads from websites, phone, SMS, email, and marketplaces into a unified inbox. Automated routing and reminders ensure timely follow-ups, reduce missed opportunities, and help sales teams prioritize high-value prospects for improved conversion continuity.
Dealership Performance 360 delivers personalized email and text campaigns for Original Equipment Manufacturer (OEM) promotions, events, and special offers. Pre-built templates and automated pre- and post-sale follow-ups streamline marketing efforts, enhance customer experience, and increase engagement and retention.
AI-powered responses accelerate communication with prospects, enabling dealerships to respond instantly to inquiries. Automated campaigns nurture leads consistently, improving engagement, reducing response delays, and boosting lead-to-sale conversion rates across sales and service channels.
Configurable dashboards track lead activity, sales performance, and campaign effectiveness in real time. Actionable insights help managers identify bottlenecks, refine marketing strategies, and improve forecast accuracy for better business decision-making.
The platform offers data and equity mining tools alongside an in-house Business Development Center (BDC) suite. This empowers dealerships to uncover opportunities, manage outreach efficiently, and drive measurable improvements in customer satisfaction and sales performance.
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