Last Updated Aug 30, 2025

Overview

Lasso CRM equips real estate teams with tools for lead routing, inventory tracking, and campaign automation. It enhances visibility across the sales pipeline and simplifies prospect follow-ups. While custom reports may require manual setup, the platform ultimately improves response times, boosts team productivity, and aligns perfectly with project-based selling cycles

Overall Rating

Based on 7 users reviews

4

Rating Distribution

Positive

86%

Neutral

14%

Negative

0%

Starting Price
Custom

What Is Lasso CRM?

Lasso CRM is a cloud-based customer relationship management platform built for homebuilders and real estate developers. It offers tools for lead management, website tracking, real-time reporting, and email marketing. The software enables sales and marketing teams to centralize buyer data, automate follow-ups, and launch targeted campaigns, helping teams shorten sales cycles, improve engagement, and drive higher conversion rates across residential construction projects.

Lasso CRM Pricing

Lasso CRM follows a custom quote-based model, tailoring pricing to your business needs and size. Request a personalized Lasso CRM pricing quote for your business today!

Lasso CRM Integrations

Lasso CRM supports integration with multiple systems and platforms, such as:

  • BombBomb
  • Avesdo
  • AtlasRTX
  • Zapier
  • UTour
Watch the Lasso CRM demo to learn more about its integration arrangements. 

Who Is Lasso CRM For?

Lasso CRM is ideal for a wide range of industries and sectors, including:

  • Sales and marketing
  • Land developers
  • Custom home builders

Is Lasso CRM Right For You?

Looking for a CRM tailored to homebuilders and real estate developers that improves lead conversion and accelerates follow-ups? Lasso CRM addresses key challenges, such as disorganized prospect data and delayed engagement, through automated workflows and centralized communication.

The platform is built for scalable deployment across teams, communities, and growing project portfolios. Used by top industry names like Hunter Quinn Homes, Timberlake Homes, and other leading residential builders, Lasso CRM is trusted for its focus, reliability, and performance in high-volume sales environments.

Still unsure if Lasso CRM is the right fit for your organization? Contact the customer support team at (661) 384-7070 for assistance in making the best decision.

Pros And Cons of Lasso CRM

Pros

  • Organized lead tracking with a user-friendly design

  • Easy bulk emails and campaign setup

  • Smooth lead follow-up from multiple channels

Cons

  • Custom reports require vendor assistance

  • No built-in incoming call tracking functionality

Frequently Asked Questions

Lasso CRM provides support through a chat, phone, and ticket-based system.

Lasso CRM is widely used across various sectors and industries, including sales and marketin, remodelers, and land developres.

Yes, Lasso CRM software provides an API.

Lasso CRM price is based on a custom quote model, adjusted to match the unique needs and features of each business. Contact us today to get an estimate quote on Lasso CRM cost.

Yes, Lesso CRM has a mobile app ‘ECI Lasso’ for Android and iOS.

Lasso CRM integrates with BombBomb, AtlasRTX, Zapier, and many more.

Lasso CRM primarily supports English language.