Overview
Lasso CRM equips real estate teams with tools for lead routing, inventory tracking, and campaign automation. It enhances visibility across the sales pipeline and simplifies prospect follow-ups. While custom reports may require manual setup, the platform ultimately improves response times, boosts team productivity, and aligns perfectly with project-based selling cycles
Overall Rating
Based on 7 users reviews
4
Rating Distribution
Positive
86%
Neutral
14%
Negative
0%
Starting Price
Custom
Lasso CRM Specifications
Contact Management
Lead Management
Customer Communication Tracking
Email Integration
What Is Lasso CRM?
Lasso CRM is a cloud-based customer relationship management platform built for homebuilders and real estate developers. It offers tools for lead management, website tracking, real-time reporting, and email marketing. The software enables sales and marketing teams to centralize buyer data, automate follow-ups, and launch targeted campaigns, helping teams shorten sales cycles, improve engagement, and drive higher conversion rates across residential construction projects.
Lasso CRM Pricing
Lasso CRM Integrations
Lasso CRM supports integration with multiple systems and platforms, such as:
- BombBomb
- Avesdo
- AtlasRTX
- Zapier
- UTour
Who Is Lasso CRM For?
Lasso CRM is ideal for a wide range of industries and sectors, including:
- Sales and marketing
- Land developers
- Custom home builders
Is Lasso CRM Right For You?
Looking for a CRM tailored to homebuilders and real estate developers that improves lead conversion and accelerates follow-ups? Lasso CRM addresses key challenges, such as disorganized prospect data and delayed engagement, through automated workflows and centralized communication.
The platform is built for scalable deployment across teams, communities, and growing project portfolios. Used by top industry names like Hunter Quinn Homes, Timberlake Homes, and other leading residential builders, Lasso CRM is trusted for its focus, reliability, and performance in high-volume sales environments.
Still unsure if Lasso CRM is the right fit for your organization? Contact the customer support team at (661) 384-7070 for assistance in making the best decision.
Lasso CRM Features
The software consolidates incoming leads from websites, campaigns, and third-party sources into a centralized system. With automated routing and visibility into lead activity, sales teams can respond faster and reduce missed opportunities.
Timely alerts and intelligent reminders are delivered through customizable workflows. Sales representatives can prioritize actions based on prospect engagement, helping to maintain momentum and eliminate delays that typically hinder conversion progress.
A built-in, drag-and-drop email builder makes campaign creation seamless across devices. Marketing teams benefit from behavior-triggered emails, advanced list segmentation, and real-time performance metrics, all within the same CRM environment.
Visual dashboards provide instant visibility into marketing, sales, and website activity. Managers gain control through exportable reports, scheduled analytics, and metrics tailored to specific business goals or team performance indicators.
The platform connects seamlessly with ERP systems, accounting tools, and web forms through robust API access. This integration ensures consistent data flow across departments, improving decision-making and eliminating siloed processes.
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