Last Updated
Overview
Lasso CRM equips real estate teams with tools for lead routing, inventory tracking, and campaign automation. It enhances visibility across the sales pipeline and simplifies prospect follow-ups. While custom reports may require manual setup, the platform ultimately improves response times, boosts team productivity, and aligns perfectly with project-based selling cycles
Overall Rating
Based on 7 users reviews
4
Rating Distribution
Positive
86%
Neutral
14%
Negative
0%
Starting Price
Custom
Lasso CRM Specifications
- Contact Management
- Lead Management
- Customer Communication Tracking
- Email Integration
What Is Lasso CRM?
Lasso CRM is a cloud-based customer relationship management platform built for homebuilders and real estate developers. It offers tools for lead management, website tracking, real-time reporting, and email marketing. The software enables sales and marketing teams to centralize buyer data, automate follow-ups, and launch targeted campaigns, helping teams shorten sales cycles, improve engagement, and drive higher conversion rates across residential construction projects.
Lasso CRM Pricing
Lasso CRM Integrations
Lasso CRM supports integration with multiple systems and platforms, such as:
- BombBomb
- Avesdo
- AtlasRTX
- Zapier
- UTour
Who Is Lasso CRM For?
Lasso CRM is ideal for a wide range of industries and sectors, including:
- Sales and marketing
- Land developers
- Custom home builders
Is Lasso CRM Right For You?
Looking for a CRM tailored to homebuilders and real estate developers that improves lead conversion and accelerates follow-ups? Lasso CRM addresses key challenges, such as disorganized prospect data and delayed engagement, through automated workflows and centralized communication.
The platform is built for scalable deployment across teams, communities, and growing project portfolios. Used by top industry names like Hunter Quinn Homes, Timberlake Homes, and other leading residential builders, Lasso CRM is trusted for its focus, reliability, and performance in high-volume sales environments.
Still unsure if Lasso CRM is the right fit for your organization? Contact the customer support team at (661) 384-7070 for assistance in making the best decision.
Lasso CRM Features
Lead Management
The software consolidates incoming leads from websites, campaigns, and third-party sources into a centralized system. With automated routing and visibility into lead activity, sales teams can respond faster and reduce missed opportunities.
Automated Sales Process
Timely alerts and intelligent reminders are delivered through customizable workflows. Sales representatives can prioritize actions based on prospect engagement, helping to maintain momentum and eliminate delays that typically hinder conversion progress.
Email Marketing
A built-in, drag-and-drop email builder makes campaign creation seamless across devices. Marketing teams benefit from behavior-triggered emails, advanced list segmentation, and real-time performance metrics, all within the same CRM environment.
Reporting
Visual dashboards provide instant visibility into marketing, sales, and website activity. Managers gain control through exportable reports, scheduled analytics, and metrics tailored to specific business goals or team performance indicators.
Integrations And Alliances
The platform connects seamlessly with ERP systems, accounting tools, and web forms through robust API access. This integration ensures consistent data flow across departments, improving decision-making and eliminating siloed processes.
Pros And Cons of Lasso CRM
Pros
Organized lead tracking with a user-friendly design
Easy bulk emails and campaign setup
Smooth lead follow-up from multiple channels
Cons
Custom reports require vendor assistance
No built-in incoming call tracking functionality
Lasso CRM Reviews
Total 7 reviews
4
All reviews are from verified customers
Rating Distribution
5
Stars14%
4
Stars71%
3
Stars14%
2
Stars0%
1
Stars0%
Share your experience
Small-Business, 11-50 employees
“Incredibly User Friendly CRM Experience”
Pros
I've completely ditched my sticky note habit since this program handles all those organizational needs in one place.
Cons
I honestly spent several minutes trying to figure out what bothers me about this but I really can't think of anything significant to complain about
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Mid-Market, 51-100 employees
“Best choice for home builders”
Pros
I really appreciate how this was built with new home builders in mind and it feels like the developers actually understand our specific needs and workflows.
Cons
The reporting features could be better and it's frustrating that I can't make bulk changes across multiple communities at the same time. It would save me alot of time if I could handle things for all projects at once instead of going through each one individually.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
7
Mid-Market, 51-100 employees
“Good soultion”
Pros
I love how this tool breaks down customer data and community projects with such detailed segmentation. It really helps us organize our online leads and marketing campaigns into smooth, manageable workflows. The customer history tracking is solid and the support team's responsiveness has been impressive.
Cons
Not very user friendly at first and requires some time to learn. The email marketing features are pretty basic and lack advanced capabilities. There's no automation for customer journeys which would be really helpful. While the support team is great at responding to our feedback, they can't always customize things to match exactly what we need.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
9
Functionality
6
Frequently Asked Questions
What level of support does Lasso CRM offer?
Lasso CRM provides support through a chat, phone, and ticket-based system.
Who are the typical users of Lasso CRM?
Lasso CRM is widely used across various sectors and industries, including sales and marketin, remodelers, and land developres.
Does Lasso CRM offer an API?
Yes, Lasso CRM software provides an API.
What types of pricing plans does Lasso CRM offer?
Lasso CRM price is based on a custom quote model, adjusted to match the unique needs and features of each business. Contact us today to get an estimate quote on Lasso CRM cost.
Does Lasso CRM have a mobile app?
Yes, Lesso CRM has a mobile app ‘ECI Lasso’ for Android and iOS.
What other apps does Lasso CRM integrate with?
Lasso CRM integrates with BombBomb, AtlasRTX, Zapier, and many more.
What language does Lasso CRM support?
Lasso CRM primarily supports English language.