RedX

What Is REDX?

REDX is a real estate prospecting and lead generation software that helps real estate agents find potential sellers and generate property listings. It provides targeted lead lists, such as For Sale By Owner (FSBO), expired listings, For Rent By Owner (FRBO), pre-foreclosure properties, and neighborhood-based leads. The platform also offers a power dialer, direct mail and social media tools, and training to help agents reach homeowners and turn them into leads. REDX is useful for professionals who need to save time on prospecting, connect with potential sellers, and build listing opportunities.

What Is REDX Best For?

‘Expired Leads’ feature is one of REDX’s core strengths, as it allows real estate agents to identify homeowners whose properties failed to sell and who may be looking for a new agent. The software provides contact information for expired listings, including older leads, so agents can reach potential sellers through phone calls, direct mail, and ad campaigns. This is especially useful for agents focusing on homeowners who may be ready to relist, creating new opportunities to secure listings.

How Much Does REDX Cost?

REDX pricing starts at $199/month under the CORE plan, which includes access to Vortex® LMS and DIY Mailers. Additional users can be added for $75/month each. Further pricing tiers are as follows:

• CONNECT: $299/month + $75/user/month
• PRO: $349/month + $99/user/month
• Build Your Own: Custom pricing (individual lead types at $60/user/month)

In addition to the base subscription costs, organizations should account for the following expenses:

• Postcard Postage (Vortex): $88-$440/month, REDX charges a confirmed $0.88/card, so the total depends on how many cards you send
• Ad Builder Subscription: $49.99/month, applies on Core or single-lead plans
• Social Ad Spend (Ad Builder): $150-$600/month (estimate). Ads run on Facebook/Instagram, and the daily ad budget is paid separately
• Power Dialer Upgrade: $100/month more for Connect (single-line dialer plus Ad Builder) or $150/month more for Pro (3-line dialer plus Ad Builder)

Disclaimer: The pricing is subject to change.

REDX Integrations

The software supports integration with multiple systems and platforms, such as:

• BoldTrail
• Instagram software
• Lofty
• ProspectBoss
• Wise Agent

How Does REDX Work?

Following are the simple steps of how to use the platform after successful onboarding:

• Log in to your account to access REDX lead lists, marketing tools, and prospecting resources
• Select lead categories by choosing expired listings, FSBOs, FRBOs, pre-foreclosures, or GeoLeads based on your target homeowners
• Review lead information to identify potential sellers and examine available contact details before beginning outreach
• Set up prospecting activities by organizing lead lists and preparing phone calls, direct mail campaigns, or targeted social media ads
• Contact potential sellers using the Power Dialer, postcards, or social media campaigns to initiate conversations about selling their properties
• Manage follow-ups and team activities by tracking contacts, sharing leads, and assigning prospecting responsibilities through team accounts
• Monitor prospecting performance using dashboards to review calls, contacts, and follow-ups and assess team activity and outreach results

Who Is REDX For?

The software is ideal for a wide range of real estate professionals, including:

• Independent agents
• Brokers
• Sales teams
• Brokerages
• Inside sales agents (ISAs)
• Team leaders and managers

REDX Use Cases

Based on REDX’s lead generation, prospecting, marketing, and team management capabilities, real estate professionals use the platform to identify potential sellers, organize outreach, and manage listing opportunities. The following use cases highlight how brokers, sales teams, team leaders, and independent agents can apply REDX to different day-to-day challenges.

Brokers Managing Multiple Agents And Listing Targets

Brokers need to keep agents focused on finding new listings while maintaining visibility into overall sales activity. REDX provides access to seller leads and team accounts, allowing brokerages to share lead resources across their agents. With performance tracking, brokers can review prospecting activity and identify where additional effort may be needed. This helps them assess whether agents are consistently reaching potential sellers rather than relying only on incoming inquiries.

Sales Teams Struggling To Maintain Consistent Outreach

Sales teams can lose valuable prospecting time when agents manually dial numbers, switch between lead lists, or struggle to keep conversations moving. REDX combines seller lead lists with its Power Dialer, helping agents work through contacts and spend more time speaking with homeowners. Teams can also use direct mail and social media ads to reach prospects through different channels. This approach gives teams more ways to maintain regular outreach and develop potential listing opportunities.

Team Leaders Tracking Prospecting Performance

Team leaders need to understand whether their teams are completing calls, making contacts, and following up with potential sellers. REDX provides real-time dashboards for tracking team activity, including calls, contacts, and follow-ups. Leaders can use this information to compare activity against team goals, identify gaps in prospecting routines, and determine where coaching may be useful. The focus shifts from simply counting leads to understanding how consistently the team is working them.

Independent Agents Finding Their Next Listing

Independent agents often manage prospecting alongside client meetings, property showings, and administrative work. Finding potential sellers can be difficult when they depend mainly on referrals or wait for homeowners to contact them. REDX offers lead lists for expired listings, For Sale By Owner properties, pre-foreclosures, and targeted neighborhoods, giving agents specific groups of homeowners to approach. By focusing on seller prospects and choosing suitable outreach methods, agents can build a more structured routine for generating listing opportunities.

Is REDX Right For You?

REDX may be a good fit for real estate agents who want a way to find potential sellers, generate listing opportunities, and maintain better prospecting. With over 20 years in the industry, more than 140,000 agents served, and 2.5 million listings taken, it offers lead lists, a power dialer, social media marketing tools, and team management resources on one platform.

Its range of tools can support both independent agents and high-volume teams. However, users must follow applicable regulations, including the Telephone Consumer Protection Act (TCPA) for telemarketing and the CAN-SPAM Act for commercial email, as REDX provides compliance resources to help users understand these requirements.

Still doubtful if REDX is the right fit for you? Connect with us at (661) 384-7070 for further guidance.