Sierra Interactive

What Is Sierra Interactive?

Sierra Interactive is a cloud-based platform that gives real estate agents, teams, and brokerages an IDX website and CRM built to work together from the same lead data. Agents can build custom call lists and reach leads through the built-in dialer, send bulk or personalized text messages, and run email drip campaigns tied to specific dates like birthdays or closing anniversaries. The platform also includes ‘IntelliSearch,’ which lets buyers search listings using natural phrases instead of basic MLS filters, and tools that structure a site's content and schema so AI search platforms can better understand and potentially cite it. Together, these tools let real estate professionals manage their online presence and daily lead communication from a single system rather than juggling separate software.

What Is Sierra Interactive Best For?

Sierra Interactive stands out for automatically following up with leads. When someone visits a business' site, Sierra's CRM sees what they look at on the site and sends them personalized texts, emails, and voicemail messages based on that activity. Teams don't have to do this by hand. This helps real estate businesses save time on outreach so they can spend more of it talking to leads who are ready to close.

How Much Does Sierra Interactive Cost?

Sierra Interactive pricing starts at $359.95/month with the Starter Package for solo and small teams (additional users priced at $75/user/month). It also offers two more pricing plans for bigger teams with more requirements. The plans are as follows:

• Essential Package: $474.95/month (additional users priced at $60/user/month for 4-10 users and $25/user/month for 11+ users)
• Growth Package: $724.95/month (additional users priced at $20/user/month for 6-10 users, $10/user/month for 11-49 users, and $5/user/month for 50+ users)

Prepaying the 12-month agreement waives the setup fee; monthly payments incur a one-time $500 setup fee across all three packages.

Apart from the base subscription cost, businesses should also keep the following potential costs in mind for extra capabilities:

• Lead Engage: $199/month for unlimited leads (not available with Starter plan)
• MLS Feeds: $25/feed/month for additional MLS feeds
• Premium Website Design: Approximately $100–$150/month
• Additional Websites: Around $25/site/month
• Facebook Advertising Management: $75–$200/month
• Google PPC Management: 10% of monthly advertising spend, with a $500 minimum monthly ad spend

Disclaimer: The pricing is subject to change.

Sierra Interactive Integrations

The software integrates with the following third-party software:

• Google Workspace
• Office 365
• Twilio software
• BombBomb
• Zapier software
• Salesforce
• VoicePad

How Does Sierra Interactive Work?

Log in to Sierra Interactive to bring leads, website, and follow-up into one place. Here's how teams use its key features:

• Connect the website and other lead sources, so every property view, saved search, and form a lead fills out shows up in one dashboard
• Set rules for how new leads get assigned, like by price, location, property type, or day of the week, so each lead goes to the right agent automatically
• Build automated plans that send leads a series of texts, emails, and voicemails, and let the plan pause on its own if the lead writes back
• Use the built-in dialer to call leads right from the dashboard, make call lists, leave voicemails, and route calls faster
• Use tags and filters to sort leads, start follow-ups, and quickly find a specific group of leads or property details
• Set up automated actions that respond to what a lead does, like sending a new listing alert or a market update
• Check the reporting screens to see which leads are turning into deals, how the team is doing, and how the dialer is being used, all in one place

Who Is Sierra Interactive For?

The platform caters to a wide range of real estate professionals and teams, including:

• Solo real estate agents
• Small real estate teams
• Growing real estate teams
• Enterprise real estate teams
• Real estate teams working with lenders
• Brokerages

Sierra Interactive Use Cases

Based on an analysis of current capabilities of the platform, we have identified the following common ways that Sierra Interactive can be used by real estate professionals:

Enterprise Real Estate Teams Losing Leads In The Shuffle

With dozens of agents and thousands of leads a month, a lead can sit unclaimed because no one knows whose job it is. Sierra's lead routing sends each new lead to the right agent by price, location, property type, or round-robin, so it gets picked up fast instead of sitting in a shared inbox. Reporting dashboards then show which agents are doing their job and which lead sources are actually worth it. The real win here isn't the routing itself, it's that leadership can see where deals are being won or lost across a big team, all from one place.

Real Estate Teams Working With Lenders Missing The Handoff

When an agent and a lender are both working the same buyer, it helps if both know who's doing what. Sierra's lead routing can send a lead to the agent and the lender at once, not just the agent alone. Tags let the team mark and sort leads in whatever way works for them. The real risk here is a good lead slipping through the cracks because both people assume the other one is handling it, and putting them on the same lead record helps stop that.

Brokerages Trying To Let Every Agent Work Their Own Way

Can one brokerage really run the same system for solo agents, small teams, and brand-new agents? Sierra lets a brokerage set different roles, permissions, lead routing rules, and workflows for each agent or team, while the broker still sees everything from one login. Brokerages don't grow by making everyone work the same way, they grow by giving each agent a system that fits how they already sell.

Solo Agents Who Can't Be On The Phone All Day

When there is no assistant, no ISA, no one to pick up the calls a solo agent misses, Sierra's automated action plans send leads a series of texts, emails, and voicemails, and stop on their own if the lead writes back. The built-in dialer keeps call lists ready so the agent can catch up later, and the mobile app means leads, alerts, and mass texts are all available while out showing homes. For a one-person business, the biggest help isn't any single tool, it's that follow-up keeps happening even during the hours the agent can't be at a desk.

Is Sierra Interactive Right For You?

Sierra Interactive may be a good fit for solo agents, growing teams, and brokerages that struggle to keep leads organized as their number of agents, leads, or locations grows.

The platform may also suit real estate teams that need to share lead and client data across a growing group of people, since users can manage leads, alerts, and reports from one system that includes a website, CRM, and dialer.

For teams working alongside lenders or managing sensitive client information like contact details and financial history, access to personal information is restricted to staff who need it, and the platform maintains safeguards meant to comply with federal regulations. Its admin area also runs over a secure HTTPS connection, and client Google account passwords are never stored or visible to Sierra staff. In any case, buyers should still confirm that these practices meet their own compliance needs.

Still not sure if Sierra Interactive is right for you? Contact us at (661) 384-7070 for further guidance.