Sierra Interactive

Sierra's CRM sends automatic emails on specific dates, like birthdays, home anniversaries, or closing dates, so agents stay in touch with past clients and leads without doing it by hand. Teams can add leads to these campaigns one at a time or in bulk, and see open rates and click rates to know what's working.

Agents can call leads right from the CRM with one click, build call lists by filtering their database, and make instant calls to new leads so they reach out faster. The dialer also sends voicemails automatically, one at a time or in bulk, without making the phone ring.

Teams can send bulk texts to leads based on what they've been searching for, or text specific people one-on-one. Each message can auto-fill with the lead's name and the property address, and teams can see which texts get opened or get a reply.

Sierra's ‘Luxury Site’ is built for high-end agents and boutique teams, leading with brand storytelling instead of search tools. It includes curated sections like notable past sales, market presence, and testimonials, so the site establishes credibility before a visitor ever gets to a listing.

‘Lead Engage’ is a virtual assistant that texts back and forth with new leads to find out their budget, timeframe, and financing status. Once a lead is ready to talk to a real person, the agent gets notified right away and can take over the conversation.

Instead of basic filters, IntelliSearch lets buyers search using normal phrases like "fixer upper with a pool," and agents get the same search tools on their end. It also pulls every MLS listing in a market into one search.

Sierra adds structured data to every listing, agent profile, and page automatically, no coding needed. This helps AI tools like ChatGPT and Perplexity understand a site and potentially recommend it when someone asks who to call.

Agents can build unlimited pages about specific neighborhoods, schools, and markets, either written fast with DraftAI or written by Sierra. These pages help build the kind of local reputation AI search tools look for before recommending someone.

Buyer agents get the Pro Site, which puts a property search call-to-action front and center alongside listings, neighborhood data, and residential market trends. It's built so a team can show off local market knowledge the moment someone lands on the page.

The ‘Ace Site’ leads with a home value call-to-action and gives teams room to showcase past sales and career accomplishments, making it a fit for brokerages with an established local brand or a heavier focus on referrals and seller leads.