BrightEdge

Share of Voice provides organizations with a clear indicator for determining who is actually winning in search, taking into account click intent, device behavior, and how AI Overviews are transforming the results page. Teams may filter their status by AI Overview presence and see week-over-week shifts as they happen, with a breakdown of the specific pages causing any change, so the team knows exactly what to do.

This capability allows organizations to map out search potential across their whole site, from a single page to the full domain, while also measuring how performance changes over time. It also serves as a competition research engine, uncovering specific keywords that a competitor is winning, but the firm is not, as well as their overall traffic and ranking footprint.

Before committing resources to an SEO effort, organizations can use Opportunity Forecasting to quantify the predicted impact on traffic, conversions, and revenue, making it easier to make a business case. Forecasts can be modeled using aggressive, medium, or conservative scenarios, using configurable variables such as conversion rate or ranking improvement, to evaluate how results change.

ContentIQ searches for a company's entire domain to detect, prioritize, and resolve technical issues before they negatively impact organic performance, making it ideal for large or complicated websites. Crawl rules can be modified to target certain issue types, and audits can be scheduled to run on a regular basis, ensuring that site's health is monitored over time rather than just when anything goes wrong.

BrightEdge features ‘StoryBuilder’ that transforms raw SEO data into dashboards that leadership wants to see, with one-click layouts for program performance, competitive landscape, and more. Reports can be personalized, exported, or scheduled for automatic delivery, allowing teams and stakeholders to stay on track without requiring additional manual labor.

Keyword Reporting monitors how high-value keywords perform over time, breaking down results by device and location in tens of thousands of markets. Businesses can also track changes in SERP layout and act on them directly by bringing data into reporting dashboards.

Businesses can use Content Advisor to plan, develop, and maintain high-performing content. It identifies which ideas are worth pursuing, converts any topic into a ready-to-use brief, then compares texts to that brief before publication. It also watches live pages over time, identifying content that is losing traction before traffic actually drops.