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Meltwater

Meltwater

Last Updated Jun 14, 2025

Overview

Meltwater is a media intelligence platform that helps businesses track news, social media, and market trends to make data-driven decisions. While it offers powerful features, some users find the pricing a bit steep. However, its analytics and media monitoring tools are highly valuable for brands that require deeper insights.

Overall Rating

Based on 11 users reviews

3.8

Rating Distribution

Positive

82%

Neutral

9%

Negative

9%

Starting Price
Custom

What Is Meltwater? 

Meltwater is a media intelligence platform that provides businesses with tools to monitor news, social media, and market trends. It helps companies track brand mentions, analyze media coverage, and gain insights into customer sentiment. With its powerful analytics, Meltwater enables users to make informed decisions and improve their media strategies. The platform is commonly used by marketing, PR, and communications teams to stay ahead of industry trends and competitor activity.

Meltwater Pricing 

Meltwater pricing includes three custom-priced plans:

  • Essentials
  • Suite
  • Enterprise
Get a Meltwater cost quote tailored to your media monitoring and analytics goals, with pricing that fits your budget and requirements.

Meltwater Integrations 

The Meltwater software supports integration with multiple systems and platforms, such as: 

  • Slack
  • Generic Webhook
  • Bit.ly
  • DingTalk
  • Microsoft Teams
Watch the Meltwater demo to learn more about its integration arrangements.

Who Is Meltwater For? 

Meltwater is ideal for a wide range of industries and sectors, including: 

  • Public relations and communications
  • Marketing and advertising
  • Government, nonprofits, and education
  • Financial services
  • Healthcare and pharmaceuticals

Is Meltwater Right For You? 

Meltwater is a powerful solution for businesses seeking real-time media monitoring, social listening, and competitive insights. It’s especially useful for PR teams, marketers, and communication professionals who need to track brand mentions across news and social media. Its AI-powered analytics and customizable dashboards make it a smart choice for data-driven decision-making.

Still doubtful if Meltwater is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Pros And Cons of Meltwater

Pros

  • Users appreciate its detailed and insightful reports and analytics

  • Dashboard is simple to use and customize

  • Saves time with timely alerts and daily digests

Cons

  • Some users found the contract terms unclear

  • The software can be costly, especially for smaller teams or businesses

Frequently Asked Questions

Yes, Meltwater offers an API.

Meltwater is designed to serve a variety of industries and sectors, including Public Relations and Communications, Marketing and Advertising, Government, Nonprofits, and Education, as well as Financial Services.

Meltwater integrates with several popular platforms to streamline communication and workflow. These include Slack, Microsoft Teams, Bit.ly, DingTalk, and even support for generic webhooks. To see how these integrations work in real time, check out the Meltwater demo for a closer look.

Yes, Meltwater offers two mobile applications—Meltwater Mobile App and Meltwater Engage—both available for iOS and Android devices.

Meltwater offers 24/7 email support, premium expert services, and managed solutions to help users meet their business goals effectively.

Meltwater pricing depends on your specific business needs. You can request a customized plan aligned with your media monitoring and analytics objectives built to match your goals and budget.

Meltwater supports over 90 languages across its interface, AI tagging, and sentiment analysis—making it accessible for a global audience.