Meltwater is a media intelligence platform that helps businesses track news, social media, and market trends to make data-driven decisions. While it offers powerful features, some users find the pricing a bit steep. However, its analytics and media monitoring tools are highly valuable for brands that require deeper insights.
Meltwater Specifications
Campaign Management
Lead Generation
Customer Segmentation
Social Media Management
What Is Meltwater?
Meltwater is a media intelligence platform that provides businesses with tools to monitor news, social media, and market trends. It helps companies track brand mentions, analyze media coverage, and gain insights into customer sentiment. With its powerful analytics, Meltwater enables users to make informed decisions and improve their media strategies. The platform is commonly used by marketing, PR, and communications teams to stay ahead of industry trends and competitor activity.
Meltwater Pricing
Meltwater pricing includes three custom-priced plans:
- Essentials
- Suite
- Enterprise
Meltwater Integrations
The Meltwater software supports integration with multiple systems and platforms, such as:
- Slack
- Generic Webhook
- Bit.ly
- DingTalk
- Microsoft Teams
Who Is Meltwater For?
Meltwater is ideal for a wide range of industries and sectors, including:
- Public relations and communications
- Marketing and advertising
- Government, nonprofits, and education
- Financial services
- Healthcare and pharmaceuticals
Is Meltwater Right For You?
Meltwater is a powerful solution for businesses seeking real-time media monitoring, social listening, and competitive insights. It’s especially useful for PR teams, marketers, and communication professionals who need to track brand mentions across news and social media. Its AI-powered analytics and customizable dashboards make it a smart choice for data-driven decision-making.
Still doubtful if Meltwater is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Meltwater Features
Meltwater features Media Monitoring that allows businesses to track their brand mentions and relevant topics across a vast array of media channels. This includes online news, blogs, social media, podcasts, TV, and print media. It provides real-time updates on news coverage, helping brands stay informed about public sentiment, competitor activities, and industry trends.
See How It WorksMeltwater’s Social Media Monitoring and Analytics tools help users track social media conversations across millions of posts daily. By analyzing the sentiment, frequency, and reach of discussions surrounding their brand or industry, businesses can identify key trends, customer sentiments, and emerging topics. These insights help shape strategies for content creation, crisis management, and influencer partnerships.
See How It WorksMeltwater’s Consumer Insights feature reveals information about customer behavior and market trends by using AI and big data. It extracts valuable patterns and sentiments from unstructured data gathered from social media, reviews, surveys, and other online sources. With this information, businesses gain a clearer understanding of their target audience’s preferences, motivations, and pain points.
See How It WorksWith Meltwater’s Social Media Publishing And Engagement tools, businesses can schedule, publish, and manage content across multiple social platforms. The software allows for cross-channel management, meaning you can plan, organize, and publish posts for Twitter, Facebook, LinkedIn, Instagram, and more from a centralized dashboard. This functionality ensures a social media strategy, helping brands maintain consistency.
See How It WorksMeltwater provides access to an extensive Media Database that contains contacts for over 1.2 million journalists, bloggers, and influencers across various industries. This feature is invaluable for PR professionals looking to build and maintain relationships with key media figures. The database allows users to search for journalists based on their beats, location, and outlet.
See How It WorksTop Recommended Software
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