Meltwater

Meltwater

11 Review(s)

Overview

Meltwater is a media intelligence platform that helps businesses track news, social media, and market trends to make data-driven decisions. While it offers powerful features, some users find the pricing a bit steep. However, its analytics and media monitoring tools are highly valuable for brands that require deeper insights.

Overall Rating

Based on 11 users reviews

3.8

Rating Distribution

Positive

82%

Neutral

9%

Negative

9%

Starting Price
Custom

Meltwater Specifications

Campaign Management

Lead Generation

Customer Segmentation

Social Media Management

View All Specifications

What Is Meltwater? 

Meltwater is a media intelligence platform that provides businesses with tools to monitor news, social media, and market trends. It helps companies track brand mentions, analyze media coverage, and gain insights into customer sentiment. With its powerful analytics, Meltwater enables users to make informed decisions and improve their media strategies. The platform is commonly used by marketing, PR, and communications teams to stay ahead of industry trends and competitor activity.

Meltwater Pricing 

Meltwater pricing includes three custom-priced plans:

  • Essentials
  • Suite
  • Enterprise
Get a Meltwater cost quote tailored to your media monitoring and analytics goals, with pricing that fits your budget and requirements.

Meltwater Integrations 

The Meltwater software supports integration with multiple systems and platforms, such as: 

  • Slack
  • Generic Webhook
  • Bit.ly
  • DingTalk
  • Microsoft Teams
Watch the Meltwater demo to learn more about its integration arrangements.

Who Is Meltwater For? 

Meltwater is ideal for a wide range of industries and sectors, including: 

  • Public relations and communications
  • Marketing and advertising
  • Government, nonprofits, and education
  • Financial services
  • Healthcare and pharmaceuticals

Is Meltwater Right For You? 

Meltwater is a powerful solution for businesses seeking real-time media monitoring, social listening, and competitive insights. It’s especially useful for PR teams, marketers, and communication professionals who need to track brand mentions across news and social media. Its AI-powered analytics and customizable dashboards make it a smart choice for data-driven decision-making.

Still doubtful if Meltwater is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Meltwater Features

Meltwater features Media Monitoring that allows businesses to track their brand mentions and relevant topics across a vast array of media channels. This includes online news, blogs, social media, podcasts, TV, and print media. It provides real-time updates on news coverage, helping brands stay informed about public sentiment, competitor activities, and industry trends.

See How It Works

Meltwater’s Social Media Monitoring and Analytics tools help users track social media conversations across millions of posts daily. By analyzing the sentiment, frequency, and reach of discussions surrounding their brand or industry, businesses can identify key trends, customer sentiments, and emerging topics. These insights help shape strategies for content creation, crisis management, and influencer partnerships.

See How It Works

Meltwater’s Consumer Insights feature reveals information about customer behavior and market trends by using AI and big data. It extracts valuable patterns and sentiments from unstructured data gathered from social media, reviews, surveys, and other online sources. With this information, businesses gain a clearer understanding of their target audience’s preferences, motivations, and pain points.

See How It Works

With Meltwater’s Social Media Publishing And Engagement tools, businesses can schedule, publish, and manage content across multiple social platforms. The software allows for cross-channel management, meaning you can plan, organize, and publish posts for Twitter, Facebook, LinkedIn, Instagram, and more from a centralized dashboard. This functionality ensures a social media strategy, helping brands maintain consistency.

See How It Works

Meltwater provides access to an extensive Media Database that contains contacts for over 1.2 million journalists, bloggers, and influencers across various industries. This feature is invaluable for PR professionals looking to build and maintain relationships with key media figures. The database allows users to search for journalists based on their beats, location, and outlet.

See How It Works

Pros And Cons of Meltwater

Pros

  • Users appreciate its detailed and insightful reports and analytics

  • Dashboard is simple to use and customize

  • Saves time with timely alerts and daily digests

Cons

  • Some users found the contract terms unclear

  • The software can be costly, especially for smaller teams or businesses

Meltwater Reviews

Total 11 reviews

3.8

All reviews are from verified customers

Rating Distribution

5

Stars

18%

4

Stars

64%

3

Stars

9%

2

Stars

0%

1

Stars

9%

Share your experience

T

Tabytha

Higher Education, 500+ employees

More than a year

4.0
January 2025

“Meets all the expectations

Pros

Not only is it easy to use but it also has great customer support and is also packed with useful and solid features. What else could I ask for?

Cons

I felt restricted with the reporting features as it was hard to compare more than two competitors and I had to create charts outside the platform. And now we no longer use this platform.

Rating Distribution

Ease of use

9

Value for money

5

Customer Support

9

Functionality

5

A

Antony

Non-Profit Organization Management, 51-100 employees

More than a year

4.0
December 2024

“Useful for media monitoring

Pros

It lets me quickly compile lists of relevant media articles and social media mentions using a versatile set of keywords.

Cons

Sometimes it generates a lot of irrelevant results if the keywords are not well-defined or if the tool has not been customized to fit our needs which is a major con.

Rating Distribution

Ease of use

9

Value for money

7

Customer Support

5

Functionality

8

K

Karly

Transportation/Trucking/Railroad, 51-100 employees

Less than a year

3.0
November 2024

“used it before, was decent

Pros

The social listening and media analysis tool was really helpful before we switched to another product.

Cons

I was not thrilled with the user experience of it as it didn't feel intuitive.

Rating Distribution

Ease of use

5

Value for money

5

Customer Support

5

Functionality

5

View All 11 Reviews

Frequently Asked Questions

Yes, Meltwater offers an API.

Meltwater is designed to serve a variety of industries and sectors, including Public Relations and Communications, Marketing and Advertising, Government, Nonprofits, and Education, as well as Financial Services.

Meltwater integrates with several popular platforms to streamline communication and workflow. These include Slack, Microsoft Teams, Bit.ly, DingTalk, and even support for generic webhooks. To see how these integrations work in real time, check out the Meltwater demo for a closer look.

Yes, Meltwater offers two mobile applications—Meltwater Mobile App and Meltwater Engage—both available for iOS and Android devices.

Meltwater offers 24/7 email support, premium expert services, and managed solutions to help users meet their business goals effectively.

Meltwater pricing depends on your specific business needs. You can request a customized plan aligned with your media monitoring and analytics objectives built to match your goals and budget.

Meltwater supports over 90 languages across its interface, AI tagging, and sentiment analysis—making it accessible for a global audience.