TrueSend

What Is TrueSend?

TrueSend is an Email Marketing platform designed to help teams manage campaigns and customer communications. Its drag-and-drop builder lets users visually create and customize email campaigns, while automated workflows can handle follow-ups, reminders, and personalized messages based on audience activity. Its list segmentation tools let teams divide contacts into targeted groups based on their behavior, demographics, or other conditions. These segments can then be used to deliver more relevant emails and automate personalized campaigns.

TrueSend also supports A/B testing for subject lines, content, CTAs, layouts, and send times, helping teams compare variations and send winning versions to the remaining audience. Before sending, its Spam Checker analyzes email content, authentication, blacklists, links, and technical issues to identify factors that could affect inbox placement. Moreover, it provides actionable suggestions for fixing detected issues, helping teams improve email deliverability before campaigns reach recipients.

What Is TrueSend Best For?

TrueSend stands out for its “Email Deliverability” capabilities, built to help teams enhance inbox placement and maintain their sending reputation. Its live dashboard tracks inbox placement, authentication, bounce and spam rates, ISP performance and blacklists with real-time notifications when issues surface. Teams can also test where their campaigns land inboxes from major providers such as Gmail, Outlook and Yahoo before sending them. TrueSend supports IP warming, removes invalid addresses, handles soft bounces, spots spam traps, and identifies inactive subscribers to ensure healthier email lists. Its authentication tools offer SPF, DKIM, DMARC, and BIMI for domain credibility and reduced delivery risk.

How Much Does TrueSend Cost?

TrueSend pricing is estimated to range between $50 and $500/month. However, the platform offers the following pricing plans:

• Free Plan: $0/month
• Standard Plan: Custom pricing
• Custom Plan: Custom pricing

An Enterprise plan is also available with custom pricing, along with a 14-day free trial. In addition to the base subscription costs, organizations should account for the following potential expenses:

• Implementation: $500–$3,000 (Initial account, domain, DNS, sending configuration, and production setup; TrueSend also offers custom enterprise onboarding)
• Data Migration: $500–$3,000 (Importing subscriber lists, campaign data, templates, segments, and automation workflows from an existing platform)
• Training And Onboarding: $300–$1,500 (Team training for campaigns, automation, analytics, deliverability, and API workflows)
• Customization And Configuration: $500–$3,000 (Advanced segmentation, automated journeys, templates, sending domains, compliance settings, and deliverability configuration)
• Add-on Modules: $100–$1,000/month (Costs may include dedicated IPs and additional sending volume beyond contracted enterprise limits)
• Infrastructure / Hosting: $500–$5,000/month (Optional private or isolated sending infrastructure, dedicated IP infrastructure, and region-specific data hosting for enterprise requirements)

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

TrueSend Integrations

TrueSend supports various integrations across CRM, billing, e-commerce, automation, analytics, and CMS platforms, including:

• Shopify Software
• WooCommerce
• Salesforce
• HubSpot CRM Software
• Pipedrive CRM
• Slack Software
• PayPal software

How Does TrueSend Work?

Follow the steps outlined below to get started with the software:

• Log in to your TrueSend account to access the dashboard and begin setting up your email marketing workspace
• Connect your sending domain by verifying the domain and configuring authentication such as SPF and DKIM for email sending
• Import your contacts by uploading audience data or connecting supported platforms to bring subscriber information into TrueSend
• Create your campaign by selecting a template or using the visual editor to add content and configure the email
• Segment your audience by grouping contacts based on attributes, behavior, or other conditions for targeted campaigns
• Set up automation by creating workflows that trigger emails based on subscriber activity or predefined conditions
• Test and send your emails by comparing campaign variations, checking deliverability factors, and scheduling or sending the campaign
• Track campaign results by reviewing delivery, engagement, conversion, revenue, and other performance metrics in the analytics dashboard

Who Is TrueSend For?

The platform is designed to support a range of businesses and organizations across different industries, including:

• E-commerce
• SaaS and technology
• Marketing teams
• Non-profit
• Travel and hospitality
• Restaurants
• Real Estate

TrueSend Use Cases

Based on user feedback and TrueSend features, we identified the following key use cases where the platform is a strong fit:

Marketing Teams Struggling To Create Campaign Emails From Scratch

Designing emails for recurring campaigns and various communication needs might require a lot of work from marketing teams. TrueSend delivers hundreds of professionally designed templates that teams can customize with their own content, branding, fonts, colors, and layouts using its drag-and-drop editor. Preview designs across devices and test rendering across dozens of email clients before sending. This cuts down on recurring design labor and makes teams more effective in preparing campaign emails.

Email Campaign Managers Struggling To Catch Email Errors Before Sending

Marketing teams spend a lot of time manually screening emails for broken links, rendering difficulties, spam triggers, and content flaws before each campaign. In this regard, it automates these QA checks by ensuring email HTML, links, content, spam factors, and rendering across key email clients are all correct. By doing automated tests before sending, teams can catch issues earlier, minimize repetitive manual checks, and enhance the quality of emails across campaigns, eliminating preventable errors post-launch.

Businesses Dealing With Invalid And Inactive Contacts On Email Lists

Businesses that keep outdated, invalid, or unengaged contacts on their lists may encounter greater bounce rates and the possibility of falling into spam traps. The platform proposes cleaning up the list by deleting hard bounces, suppressing chronic non-openers, and re-permissioning inactive portions. These techniques assist in safeguarding email deliverability and sender reputation, limit signals that could activate spam filters, and keep future efforts reaching more valid and engaged recipients.

Email Marketers Dealing With Limited Engagement From Text-Heavy Emails

Email marketers often struggle to keep consumers engaged when email campaigns rely primarily on static content and visuals. TrueSend suggests using GIFs to enhance movement, highlight critical ideas, showcase items, and draw attention to important content. Animated graphics can make emails more visually engaging, help recipients grasp crucial information more quickly, and provide a more dynamic marketing experience. This can be very beneficial for showcasing products and advertising activities.

Is TrueSend Right For You?

If you manage email communications and need more control over campaigns, automation, and deliverability, TrueSend may fit your workflow. The platform combines marketing and transactional email capabilities with API access, integrations, and tools for managing sending infrastructure, making it useful for teams whose email operations extend beyond basic campaign creation. It is suitable for growing companies that need to scale their email operations as sending volumes increases.

The platform also provides security and compliance measures, including SOC 2 Type II and ISO 27001 certification, GDPR, and CCPA, and CAN-SPAM support, with HIPAA available for eligible customers. Its security controls include AES-256 encryption, TLS 1.3, SSO, 2FA, audit logs, and data residency options across US, EU, and APAC data centers. TrueSend is also used by more than 12,000 customers worldwide, including teams from companies such as Lightbox, FeatherDev, GlobalBank, Boltshift, and Spherule.

Still not sure if TrueSend is right for you? Contact us at (661) 384-7070 and we will help you make the right choice.