In addressing the intricacies of higher education marketing, Akero emerges as an innovative and agile platform. It efficiently replaces disjointed efforts with streamlined campaigns, ensuring a seamless connection with industry-leading CRMs. Explore Akero features to enhance the Higher Ed marketing landscape.

Akero Specifications

Time Tracking

Task Management

Reporting

Budget Management

View All Specifications

What Is Akero?

Overview

Akero, a cloud-based project management platform, unifies marketing and admissions teams to streamline processes. Addressing challenges like disjointed marketing efforts, unclear recruitment funnels, and high acquisition costs, Akero enhances efficiency in these areas.

What Is Akero Best For?

Akero is renowned for its exceptional customer support, delivering timely, effective, and personalized assistance to all users. The platform ensures users can maximize its features without obstacles.

Akero Pricing

The Akero cost varies according to the size and needs of your business. Get a personalized Akero pricing quote based on your company’s size and needs.

Akero Integrations

Akero project management software integrates with Zapier to connect with several third-party applications, including:

How Does Akero Work?

Here's how you can navigate the dashboard and make use of the software's features:

  • Start by logging into your Akero account to access its dashboard
  • Navigate to the ‘Campaigns’ section to create and manage your marketing campaigns in a single dashboard
  • In the ‘Forms’ section, you can create lead capture forms and customize them according to your needs
  • Use the automation features to send emails, add notes to profiles, and more
  • Monitor the campaigns' performance and track your enrollment outcomes
Get an in-depth overview of the software by scheduling a free Akero demo.

Who Is Akero For?

The following industries use Akero software:

  • Education
  • Marketing
  • Advertising
  • Consultants

Is Akero Right For You?

If you're seeking marketing automation software leveraging artificial intelligence for creating and uploading digital assets on social media, consider Akero. This award-winning solution was shortlisted for Best Tech Platform in the DADI Awards 2020 and won the Best Marketing Automation Project in the Computing AI & Machine Learning Awards. Its widespread use across organizations, from small businesses to large enterprises, underscores its scalability.

For further insights, contact our customer support team at (661) 384-7070 for a detailed software analysis to aid your decision-making process.

Akero Features

The platform enables companies to create and manage digital assets for various social media platforms and programmatic campaigns. It uses artificial intelligence to scan data points across multiple platforms, including Google, Facebook, and more. Akero simplifies the marketing process and enhances the accuracy of campaign planning by predicting performance outcomes.

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This feature provides businesses with a comprehensive view of their marketing campaigns. It allows for the planning of global campaigns using AI, predicting performance against brief and budget. The software offers a detailed tracking system, ensuring transparency and control over the campaign’s progress.

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The platform offers several tools for creating dedicated campaign landing pages and online inquiry forms to capture leads. This feature streamlines the lead generation process, enhancing marketing performance by providing businesses with a platform to effectively engage potential customers.

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This functionality enables users to track the performance of their marketing campaigns. It underscores the importance of data in marketing strategies and highlights Akero’s commitment to providing businesses with the tools to measure marketing effectiveness and ROI.

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Akero project management can maximize a business’s marketing reach. It supports multi-channel marketing, enabling companies to reach their target audience through various channels. The platform provides businesses the tools to effectively engage their target audience and maximize their marketing reach.

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Pros and Cons of Akero

Pros

  • Powerful AI-driven automation streamlines marketing processes
  • Detailed view of marketing campaigns enabling global planning, tracking, and transparency
  • Streamlines lead generation and enhances customer engagement
  • Timely, effective, and personalized customer support
  • Empowers users to make data-driven decisions, measuring marketing effectiveness and ROI

Cons

  • Initial setup complexities
  • Potential information overload
  • Advanced functionality overwhelms, according to some Akero reviews

Akero Reviews

Overall Rating

4.8

10 Reviews

Rating Distribution

5

star

(8)

4

star

(2)

3

star

2

star

1

star

August 2020

Review UvA

Alessa

Education Management

Ease of use

8

Value for money

8

Customer Support

8

Functionality

8

Pros

It's amazing how Akero doubles up as both a CRM system and a mailing tool.

Cons

I find that the mailing part of it is very limited. Or I have to pay a lot more. Designing mailings is very basic, so I do this in another system and import it into Akero.

July 2020

4 years of using Akero

Peter

Education Management

Ease of use

10

Value for money

8

Customer Support

10

Functionality

8

Pros

Using Akero is so so easy for me. I HAVE trained several staff members on it, and it's always a hit. The user interface is intuitive, catering to both tech-savvy and non-techy folks. I am impressed by the continuous updates, adding new features that enhance versatility and usability. My favorite part? The Forms section rocks! Akero offers endless possibilities for crafting and tailoring lead capture forms. I particularly love the option for a 'slim' embed, providing just the essentials and leaving styling up to me, seamlessly integrating with any website. Akero is packed with such gems, making it suitable for any scenario.

Cons

For the most part, I find Akero very adaptable and it covers all aspects of our business needs. One feature I would love to see is better integration between Akero Labs and the Mailer from Akero. Currently, I can connect the two, but the process is not very intuitive and takes quite a bit of setup. There are also additional improvements I did love to see, such as more features in workflow creation. Right now, after I set up filters, there are two branch splits, if the condition is true and if the condition is false. I would LOVE to see multiple filters that all trigger different actions in the system. I think that would cut down the number of workflows I did have to create. There are also some very small features missing from Akero that would be really useful, for example, a "confirm email" field that just checks that whatever is in that box matches what's in the email field. Luckily, recently a new Akero roadmap has been launched where I can submit ideas, and that in itself has been huge.

June 2017

Akero has been essential to the large task we have of managing our student helper cohort.

Grace

Not Specified

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

Managing our Student Helper cohort across multiple campuses and outreach activities has been a bit complex. We needed a CRM system that could keep up, and Akero stepped in. Despite its primary focus not being our specific task, the support from the Akero team has been invaluable. The platform's design and usability are top-notch.

Cons

Since this software is a CRM and not a casual worker management tool, there are obviously some limitations to what I can do. I hope to work with the Akero team to see how we can adapt together to create a platform that truly works for us.

November 2016

Essential part of our event planning

Sue

Education Management

Ease of use

10

Value for money

8

Customer Support

8

Functionality

8

Pros

Akero is our go-to for lead generation and nurturing for college events. Its tracking and reporting features are invaluable for showcasing marketing campaign success to senior management. While we currently use a different email marketing platform, we're intrigued by Akero's expanding functionality, potentially consolidating all our activities under one roof.

Cons

The fact that I now have to pay for it when previously it was free of charge for charities and educational institutions is a downside for me.

November 2016

Review of Akero for BCA

Megan

Education Management

Ease of use

9

Value for money

10

Customer Support

9

Functionality

10

Pros

Akero makes my life easier, especially for managing our Open Events. Extracting data to a spreadsheet is a breeze, saving us heaps of time.

Cons

The only cons about this software for me are that when my leads come through via the Akero landing page, they sometimes are split into two sections,'all leads' and then 'to review', rather than one place.

November 2016

Good, stable product

Paul

Not Specified

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

I have been using Akero for a year now, and it's been a reliable tool for building campaign landing pages and capturing leads. I'd definitely suggest giving it a try.

Cons

I need training to set up the interface.

November 2016

Very good CRM system

Carl

Not Specified

Ease of use

8

Value for money

7

Customer Support

10

Functionality

8

Pros

Akero is a stellar CRM system, offering comprehensive campaign oversight and lead management. The landing page tool stands out for its versatility, ease of use, and scope for creativity.

Cons

There are also some very small features missing from Akero that would be really useful for me, for example, a "confirm email" field.

November 2016

Great tool and my little helper!

Denise

Not Specified

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

Their simplicity is its strength. Managing personalized customer journeys has become effortless, potentially boosting conversions. We're fans of the personalization options and the one-click Facebook publishing.

Cons

I have no cons.

November 2016

Great CRM and marketing suite

Laura

Not Specified

Ease of use

10

Value for money

9

Customer Support

10

Functionality

9

Pros

Itis a fantastic CRM solution at a reasonable price. It's instrumental in aligning sales and marketing efforts, facilitating better campaign tracking and ROI analysis. The support from the Akero team has been stellar, guiding us through complex workflows to maximize the software's potential. Highly recommended.

Cons

Usually, this is not a problem for me, but sometimes I have a mailing with a sign-up deadline and when people are late and don't receive the email right away, they cannot sign up. It is difficult for me to show when this happens because the system shows the email is sent and it just takes some time to receive it.

February 2016

Akero is crucial to our marketing activity

Hannah

Not Specified

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

Tracking leads generated from marketing campaigns is crucial for us, and Akero makes it seamless. Custom landing pages are a breeze to create, offering a highly personalized experience that's easily trackable. The new automation features are a game-changer, and Akero keeps evolving for the better.

Cons

I find their process not very intuitive and it takes quite a bit of setup.

Frequently Asked Questions

No, Akero does not offer an API.