LoopNet

What Is LoopNet?

LoopNet software is a commercial real estate search platform that helps investors and tenants discover properties for sale or lease, including office, multi-family, industrial, and retail spaces. Users can explore listings through videos, images, addresses, and financial details and set up alerts for properties that match specific criteria. The platform allows for easy connections with brokers and provides tools to track favorite listings, request more information, or schedule property tours.

What Is LoopNet Best For?

LoopNet is best known for giving a single property listing exposure to both general users and CoStar’s professional subscriber base. CoStar subscribers include institutional investors, corporate real estate teams, and active commercial real estate professionals who use the platform to source properties. With one listing and one payment, brokers can reach both general public searchers and a professional CRE audience at the same time. This is especially useful for mid-to-high value commercial assets where buyers or tenants are typically corporate or institutional decision-makers.

How Much Does LoopNet Cost?

LoopNet price starts at $131/month for the Silver plan. Further plans include:

• Gold: $495/month
• Platinum: $999/month
• Diamond: $1,099/month

In addition to subscription costs, organizations should consider the following potential expenses based on the industry benchmarks:

• Onboarding And Account Setup: $0–$1,000+, depending on team size and listing migration complexity
• Content And Media Production: $150–$2,000+/listing, depending on photography, 3D tours, or drone footage requirements
• Company Listing Plan Setup: $0–$1,500+, covering internal coordination and slot allocation across brokers
• Add-On Production Services: $250–$1,500+/listing, billed separately from the base subscription
• Ongoing Management: $300–$2,000+/month, for staff or agency time managing listings, campaigns, and performance reporting

Reviewers generally describe LoopNet's pricing as higher-priced, particularly for smaller brokerages and individual property owners. Larger firms and active listers generally find the platform's audience reach justifies the cost, while smaller operations frequently note that fees have increased significantly since the CoStar acquisition, making lower-tier plans the more practical entry point.

Disclaimer: The pricing is subject to change.

LoopNet Integrations 

LoopNet software integrates with its property search tool, LoopLink.

How Does LoopNet Work?

Here is how you can get started with the platform and its features after you have logged in:

• Access your LoopNet account and complete your broker or owner profile, including firm name, contact details, and branding
• Access Marketing Center from LoopNet.com, CoStar.com, or MarketingCenter.CoStar.com
• Add a new listing by selecting a property type, entering the address, and completing all required fields, including description, size, price, and photos
• Select an advertising tier (Silver, Gold, Platinum, or Diamond) based on your exposure needs and budget
• Set up CDX Mail campaigns from the marketing center to reach matched commercial real estate professionals with a targeted email featuring your listing
• Monitor listing performance through the listing performance report to track real-time exposure, visitor company details, and audience engagement data
• Reassign Silver slots between properties as they lease or sell for package or company plans, without requiring a new contract

Who Is LoopNet For?

LoopNet is designed for commercial real estate professionals across industries and sectors, including:

• Commercial real estate brokers
• Property owners and landlords
• Real estate investors
• Corporate real estate teams
• Real estate consulting firms
• Government property managers
• Public sector property managers

LoopNet Use Cases

Based on LoopNet’s features and user workflows, we have identified key scenarios where the platform is commonly used by commercial real estate brokers, investors, tenants, and property managers to market listings, search for properties, evaluate investments, and support deal discovery across the commercial real estate market.

1. Property Marketing And Lead Generation For Commercial Listings

Commercial brokers, landlords, and property owners use LoopNet to list and promote office, retail, industrial, and land properties to potential buyers and tenants. The platform is mainly used to increase listing visibility through high-traffic exposure and detailed property pages that include photos, videos, and virtual tours. This helps generate inbound leads and connect listings with interested tenants or buyers more efficiently.

2. Tenant Search And Commercial Space Discovery

Businesses and organizations use LoopNet to search for office, retail, and industrial spaces for lease or purchase. The platform allows users to filter listings by location, property type, size, and price to find suitable options. This helps tenants compare available spaces and shortlist properties before engaging directly with brokers.

3. Investment Property Discovery And Evaluation

Real estate investors and developers look for income-generating assets (multifamily, strip malls) or land for ground-up development. Users can search for deals, perform market research, and evaluate financial metrics using LoopNet's calculators for gross rent multiplier (GRM) and cash-on-cash return. For deeper dives into an asset's potential, investors utilize the ⁠CRE Explained educational resources and sales comparison guides.

4. Commercial Real Estate Auctions

Institutional firms or private sellers want to liquidate properties rapidly through a transparent bidding process, while buyers look for value-add opportunities. Through its integration with Ten-X, LoopNet hosts comprehensive digital auction events. Bidders can access virtual due diligence rooms to review financial records and disclosures before placing bids. Additionally, eligible properties feature a ‘Buy Now’ option, allowing users to instantly secure a property online, bypassing the traditional auction timeline.

5. Professional Networking And Deal Sourcing

Active commercial real estate (CRE) professionals and independent investors need to build relationships with local brokers to get access to ‘off-market’ or pre-market deals. Investors use the broker directory to search for agents in specific submarkets. By actively reaching out about listings, serious buyers can position themselves on a broker's priority list, increasing the likelihood of receiving early access to new inventory.

Is LoopNet Right For You?

LoopNet, owned by CoStar Group, is a top online marketplace for commercial properties across the United States, Canada, the United Kingdom, Spain, and France. Attracting 13 million monthly visitors, it offers extensive exposure, advanced marketing tools, CoStar data integration, and mobile accessibility. Its user-friendly interface and broad property categories make it a trusted choice for maximizing real estate opportunities. 

Are you still unsure about LoopNet? Contact us at (661) 384-7070 and get expert assistance from our team regarding any further queries.