Best Free CRM For Google Workspace

Google Workspace has become the go-to toolkit for businesses of all sizes. Although Google apps make it easy to deal with data, they are not always enough on their own.

When you have to manage clients from multiple such platforms, the pipelines get chaotic and often result in collaboration gaps. A lot of the team's precious time goes into jumping from one app to another.

This is exactly where customer relationship management (CRM) for Google Workspace comes into play. It connects all the Google applications to a single platform, saves time, and keeps all the customer data in one place.

To help you get started, we have rounded up eight of the best free CRMs for Google Workspace that make managing customers a whole lot easier. So, let's get into it.

Eight Top Free CRMs For Google Workspace

Streak is a CRM and productivity software. It is built inside Gmail, so it feels more like a natural extension. This means you can access CRM features and workflows directly from the inbox. At its core, Streak software revolves around three main views you will use most often: Pipelines, Boxes, and the Sidebar.

Each of these offers powerful, advanced tools that go beyond the basics. The software integrates with Google Calendar, Drive, and Contacts, thereby keeping everything synced without any extra effort.

Limitation With Free Plan: Streak’s free plan includes 500 boxes and up to 50 mail merge emails per day.

Key Features

• AI-Powered Deal Summaries: This feature automatically compiles key email and pipeline details into concise overviews within Gmail. It allows Google Workspace users to understand deal status without sifting through long threads
• Campaign Performance Tracking: Use this feature to monitor email outreach effectiveness. It provides insights into open, click, reply, and unsubscribe rates
• Mail Merge And Snippets: Send personalized bulk emails with Streaks using various templates and snippets

Pros And Cons

Zoho CRM software is a cloud-based tool that helps users manage leads, contacts, and sales while working inside Google apps. It provides features like lead management, deal tracking, and basic reporting at no cost and customization through Canvas and drag-and-drop workflows, giving teams the freedom to tailor pipelines.

Users can connect and get started with Zoho CRM immediately. The platform ensures all the customer interactions are centralized, hence there is no need to constantly switch from one app to another.

Limitation With Free Plan: Zoho CRM’s free plan supports up to 3 users, stores up to 5,000 records, and 1 GB storage for file storage. But there are no expansion options.

Key Features

• Gmail Synchronization: The software allows users to sync emails, view CRM data, and track conversations without leaving the inbox
• Document Collaboration: Forget about moving from app to app and work on Google Docs, Sheets, or Slides directly from Zoho. Also, link them to specific records for easy access
• Single Sign-On (SSO) With Google: No need to use multiple accounts. Users can use their Google Workspace account to log in to Zoho CRM

Pros And Cons

Clarify CRM is an AI-native CRM for Google Workspace users. It offers deep integration with Gmail, Google Calendar, Drive, and Sheets. With such thorough integration, you can have good control of your data. The features that support it include meeting recording and transcription via Google Meet, automating contact enrichment from emails, and data imports through Sheets add-on.

Limitation With Free Plan: Clarify’s free plan includes 2,500 credits/month, with no overage charges. The usage stops until the next cycle.

Key Features

• Google Sheets Add-On: It lets you directly import spreadsheet data, including Google Forms entries, into the CRM
• Zapier-Powered Integrations: Clarify uses Zapier to connect with Google Drive, Sheets, and Calendar to enable no-code automations
• Workspace Context Configuration: Users can customize CRM intelligence with their business's unique context to ensure smarter workflows

Pros And Cons

Airtable software is a cloud-based CRM that combines the user-friendly interface of spreadsheet with that of a relational database. The platform can be customized for any team size or industry without requiring coding skills.

This cross-functional tool allows users to create, manage, and share databases in an engaging way. Users can find many pre-made templates that provide efficiency. All in all, it’s a great tool for team collaboration.

Limitation With Free Plan: The free plan allows up to 1,000 records/base, 1 GB of attachment storage/base, and 1,000 API calls/month.

Key Features

• Interface Designer: This no-code front-end builder allows users to create interactive interfaces on top of the existing bases. These interfaces serve as custom visual layers where users can view, interact with, and act on the data, without exposing the full base
• Airtable AI: Embed Airtable's native generative artificial intelligence (AI) into workflows to turn the data into smarter and more capable apps and automations
• Role Assignment: This feature offers four permission levels: Owner/Creator, Editor, Commenter, and Read-Only. This flexibility gives users precise control over who can view, edit, or manage data

Pros And Cons

Capsule CRM is an all-in-one solution for all the Google apps that helps users to optimize every interaction. It is positioned as a progressive CRM as it supports many advanced integrations and is built for modern businesses.

Apart from Google Workspace, it integrates well with Microsoft 365, Xero accounting solution, and Mailchimp software. On top of that, its project management features let users assign tasks, track progress, and hit deadlines from a single dashboard. That said, it is ideal for small to medium sized businesses for its lightweight, intuitive, and affordability.

Limitation With Free Plan: The free version allows up to 250 contacts with core features included.

Key Features

• Email Integration: The CRM connects with email to track conversations, manage leads, and keep all client communication in one place
• Mobile App: It lets you access contacts, tasks, and sales updates on the go for real-time productivity
• Sales Pipeline: This provides a clear visual of deals at each stage that helps manage opportunities and close in less time

Pros And Cons

Agile CRM is a cloud-based CRM, designed for growing businesses. It stands out for its all-in-one automation capability that handles contact management along with automating sales tracking, email campaigns, and appointment scheduling.

The platform also supports website visitor tracking to understand customer behavior. It offers marketing automation with an easy drag-and-drop workflow builder. Other than that, it has a task management feature that helps with team collaboration. This makes it easier for users to organize tasks, update progress, add notes, and more.

Limitation With Free Plan: Its free CRM plan supports up to 10 users, up to 1,000 contacts, email marketing, Google Apps sync, online appointment calendar, and basic sales/marketing automation.

Key Features

• Telephony Integration: Users can easily make and receive calls, automated voicemails, scripts, call recordings, logs, and reporting from within the CRM
• Gamification: This feature motivates the team with leaderboards, performance comparisons, and instant alerts that bring healthy competition among the teammates
• Deals And Sales Automation: It allows users to visualize deals in custom pipelines, automate stages and follow-ups, and receive real-time metrics

Pros And Cons

Copper software is a cloud-based CRM designed mainly for Google Workspace users. It is designed with flexibility and ease-of-use in mind, so even beginners can get the hang of it in no time. Using Copper, teams can centralize all the customer data from Gmail, Drive, and Calendar directly from the inbox.

Growing businesses looking for advanced task management and lead tracking features will find this CRM a dependable choice. It also comes with scalable plans so you can easily upgrade as your team grows.

Limitation With Free Plan: Copper CRM offers a 14-day free trial.

Key Features

• Google Sheets Custom Report Builder: It lets teams sync the CRM data directly with Sheets for easy reporting. Users can build tailored dashboards, apply filters, and run advanced analyses in a flexible setup
• Chrome Extension: The Chrome Extension integrates CRM data into Gmail and Google Workspace for instant access to contacts, tasks, and deals
• Automatic Data Ingestion: This feature captures and pre-populates contact details from different sources. It also syncs emails directly from Gmail. This is to ensure a complete interaction history is always available for the team

Pros And Cons

Method CRM has a high level of customization, letting businesses tailor the platform to their unique workflow. While it is introduced mainly for the users of QuickBooks and Xero, it offers seamless third-party integrations with Google Workspace.

The platform centralizes all customer data, and with the Gmail add-on, you can quickly view contacts and track opportunities without leaving your inbox. You can also import Google Sheets data into the software. All in all, it helps ease customer interactions while giving them full control over how their CRM operates.

Limitation With Free Plan: Method CRM comes with a 14-day free trial.

Key Features

• Estimates: Prepare and send detailed estimates to customers and easily turn them into invoices when approved
• Invoice Software: The invoicing tool connects with QuickBooks to cut down on manual entry and help avoid billing mistakes
• Multi-Entity CRM: This feature makes it possible to manage records for multiple businesses or divisions within a single system

Pros And Cons

The best CRM for Google Workspace should feel like a natural extension of the tools you already use. Instead of forcing constant platform switching, it should bring customer data, communication history, and task management right into Gmail, Drive, and Calendar. This saves time and keeps teams aligned around one source of truth. The free CRMs listed above help exactly with that. Each of these brings unique features to the table, catering to various challenges.

Ready to find the perfect CRM for your team? Explore our top picks and see which one matches your workflow best.