Last Updated Dec 30, 2025
Overview
ZoomInfo is an AI-powered go-to-market intelligence platform that helps B2B teams identify in-market buyers, prioritize high-fit accounts, and accelerate pipeline growth. While advanced capabilities may require onboarding time, its unified data and automation support faster outreach, smarter decisions, and scalable revenue execution.
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Starting Price
Custom
ZoomInfo Specifications
Lead Management
Sales Pipeline Management
Contact Management
Sales Automation
What Is ZoomInfo?
ZoomInfo is a go-to-market intelligence platform designed to help B2B organizations identify, understand, and engage their ideal buyers. It brings together company and contact data, buyer intent signals, and AI-driven insights to support sales, marketing, and revenue teams throughout the customer lifecycle. Rather than acting as a standalone database, ZoomInfo functions as a centralized system for market visibility and account intelligence, enabling teams to align around a shared source of truth.
ZoomInfo Pricing
The vendor offers the following ZoomInfo pricing plans that are custom priced:
- Sales
- Marketing
- Talent
Sales Plans:
- ZoomInfo Professional
- Copilot Advanced
- Copilot Enterprise
Marketing Plans:
- Marketing Demand
- ABM Lite
- ABM Enterprise
Disclaimer: The pricing is subject to change.
ZoomInfo Integrations
The platform supports integrations with various systems, including:
Who Is ZoomInfo For?
The platform is ideal for the following industries:
- Financial services
- Healthcare
- Hospitality
- Real estate
- Retail
- Technology
- Telecom
- Logistics transportation
Is ZoomInfo Right For You?
Are you looking for a way to help your go-to-market teams identify in-market buyers, reduce manual prospecting, and prioritize accounts using data-driven insights? ZoomInfo can be a good fit for sales, marketing, and RevOps teams that rely on accurate B2B data, intent signals, and automation to build and convert pipeline more efficiently.
It is also suitable for organizations that need a centralized system to align sales and marketing around a single source of truth, with compliance considerations such as GDPR and CCPA addressed at the platform level.
Want to learn more about the ZoomInfo software? Contact our customer support team at (661) 384-7070 for personalized assistance.
ZoomInfo Features
ZoomInfo features a comprehensive B2B database of company and contact profiles, including firmographics and verified contact details. Teams can search and discover high-fit accounts and decision makers to support targeted outreach and prospecting.
The platform captures real-time buyer intent data and engagement signals indicating when accounts are actively researching products or services. Teams can use these insights to prioritize outreach and focus on accounts showing strong purchase interest.
ZoomInfo delivers AI-generated intelligence on accounts, including organization changes, pain points, and strategic context. These insights are surfaced in unified views to help teams understand account dynamics and support deal progression.
ZoomInfo automatically enriches and cleanses company and contact records across the tech stack. It updates data at scale so that CRM and marketing systems contain up-to-date information without manual maintenance.
The platform integrates with CRM and sales engagement systems to connect ZoomInfo data and intelligence directly into existing workflows. This ensures enriched data, alerts, and automation appear where teams already work, supporting aligned execution.
