Social Media Analytics Tools

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Mailchimp

18 Reviews

Mailchimp is used by millions of users around the world for its web-based marketing automation and email marketing services. The application offers a number of unique tools for B2B and B2C businesses.. Read more

Infusionsoft by Keap

13 Reviews

Infusionsoft by Keap is an award-winning integrated e-marketing and sales solutions software for small businesses. It is the only software that provides an all-in-one platform which automates sales,.. Read more

WordStream Advisor

10 Reviews

WordStream Advisor is an online advertising management software solution that allows the advertisers to manage their campaigns on Facebook Ads, Google Adwords and Bing Ads within a single dashboard. I.. Read more

Wix

10 Reviews

Wix

Wix is a widely used cloud-based web development solution that enables users with little or no tech experience to create attractive and professional-looking websites. Wix features a vast range of te.. Read more

SproutSocial

10 Reviews

Sprout Social is a powerful cloud-based CRM and social media management platform aimed at helping individual entrepreneurs, small and growing businesses, full-service and niche agencies, as well as en.. Read more

Planable

10 Reviews

Planable is a social media collaboration platform that enables marketing teams, media agencies, social media managers and freelancers to design social media campaigns and receive feedback. Multi-accou.. Read more

Loomly

10 Reviews

Loomly is a web-based Brand Success and social media calendar platform that assists social media marketing teams, brands, influencers and freelancers collaborate, publish and manage their content on .. Read more

Hootsuite

10 Reviews

Hootsuite is a web-based social media management platform for brand management with over 16 million users worldwide. It is designed to empower businesses to execute amazing social media strategies and.. Read more

Buffer

10 Reviews

Buffer is a CRM and social media management platform geared towards small to midsize businesses. The intuitive and streamlined design is trusted by brands, businesses, agencies, and individuals in h.. Read more

ContentStudio

0 Reviews

ContentStudio is a cloud-based social media management and content marketing tool that helps businesses create and share the best content. The key features that this marketing solution offers include .. Read more

Asana

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Asana is a widely used cloud-based project management software that helps businesses and marketing teams organize and manage their tasks and projects and successfully collaborate and communicate withi.. Read more

Marketing Software Reviews, Features, Pricing & Compare

Buyers Guide

Social Media Analytics Tools—2019 Buyers Guide

How do you know if your social media marketing campaign is running successfully? Do you simply wait for the sales margins to increase or do you proactively monitor customer sentiments and sales? Social media analytics tools assist you with exactly that. It handles the detailed analytics for you.

Opting to use social media analytics tools puts you in the driver's seat. It helps you monitor, evaluate and subsequently improve your performance on social media. These analytics tools use different algorithms and web application software to graphically showcase your performance.

But which social media analytics tools should you pick? There are so many options available on the market we can’t blame you if you’re feeling a bit overwhelmed. Let’s unpack some of the key features you should look out for in a good package.

Key Features To Look Out For

Social media analytics tools have become vital in running successful campaigns. It increases sales and gets more traffic to your page. It’s undoubtedly a valuable tool to use but be wary of empty promises from all these different companies. Look out for these key features before you sign up:

- Competitive benchmarking: Your analytics tools must allow you to compare yourself to competitors or industry standards. Benchmarking collects the data from every process or function in your space and analyzes it to find the best practice. Don't you want to know how you’re doing and use valuable insights to improve your social media strategies?

Practical steps to start benchmarking:

- Select a network that is comparable with yours (Instagram, Facebook, etc.)

- Decide which influencer marketing to pick as a use case

- Select the metrics you'll use to analyze the data with

- Exporting data: What do you do with the insightful analytics after it has been generated by your analytics software? Export it and share it with a wider audience in a presentation, spreadsheet or email. Make sure your package allows you to export the data into different formats such as jpg, xlsx, cvs or an online link for anyone to view.

- Combine your data: Isn’t it lovely having everything you need in one place? It allows you to have information at your fingertips and enables you to see the bigger picture instantly. Facebook offers some valuable insights when you launch your campaign. The schlep is having to keep track of interaction rates, link clicks and other metrics separately. A solid analytics tool should enable you to pull your Facebook metrics into the program. Now you can see everything in one program.

It’s important to know what your objectives are for your social media campaign before you start buying the software. There are so many different types available so make sure you buy the correct package for your needs.

The Top Social Media Analytics Tools On The Market Currently

Taking into account the key features you should look out for in a decent package, we’ve listed three programs that deliver top results.

Buffer Analyze

This analytics tool allows you to track your brand's performance online and assist with making informed decisions regarding your social media strategy. You'll be able to measure outputs and track tangible results using the user-friendly dashboard.

Top features include:

- Getting recommendations on how to post

- Generation of professional reports

- Detailed analytics on Instagram stories

There are different pricing options available, but you’re looking at around $50 minimum monthly.


Buffer

Sprout Social

This is another innovative analytics tool that gives you comprehensive management of your social media campaign. It also allows for qualitative analyses across different social media platforms. The reporting is rich in visuals and easy to interpret.

Top features are:

- A combined report on all social media profiles

- Monitor and track performance on paid campaigns across different networks

- Detailed analysis of your team's performance

How much will it all cost? You’re looking at $99 to $249 monthly, depending on the package.


SproutSocial

Hootsuite

With this analytics tool, you get the best of both worlds. It combines excellent social media management with publishing and listening tools. It also assists in identifying which content works best for you.

Top features include:

- Customize reports can be exported

- It measures your resolution and response time

- It effectively tracks brand mentions

The pricing options are competitive and range from $19 to $599 monthly.


Hootsuite

Implementation Steps

When starting a social media strategy you need to carefully plan your steps. Here are eight basic steps to follow:

- Set goals that line up to your business objectives

- Study your audience

- Know what your competitors are doing

- Do an audit on your social media efforts to see what’s working and what isn’t

- Decide which accounts you’ll set up on the different networks

- Stay inspired by looking at other social media success stories

- Schedule your social media content on a calendar

- Continuously test, assess and fine-tune your strategy

Budgets

Irrespective of what kind of budget you’re working with, there are social media analytics tools for any budget at any stage of your journey. It all comes down to what data on social media needs analysing. There are also a couple of free analytics tools, so finding the right fit for your unique needs is achievable.

The different plans start with low prices and more comprehensive plans catering to bigger businesses are priced more expensively. The differentiating comes with the features you decide to include. Full rounded customer experience is more expensive than surface-level analytics. It’s all about the scope you need.

Conclusion

Gaining powerful insights into your social media campaigns and tracking your users’ interaction with your post gives you an added advantage. Finding ways to connect to your target audience at every touchpoint is key to staying relevant and ahead of the competition.

Social media analytics tools offer you the platform to gain valuable insights that will keep you in tune with your audience. Let us know in the comments below what other tips you can share with the users.