Amperity transforms scattered customer data into actionable insights using AI-driven analytics and segmentation. Its automation capabilities streamline workflows, though businesses handling sensitive data may have privacy concerns. However, with strong compliance measures and GDPR adherence, Amperity ensures data security while enabling personalized customer engagement at scale.

Amperity Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

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What Is Amperity? 

Amperity is an AI-powered customer data platform (CDP) designed to help businesses unify, manage, and analyze customer data across multiple sources. This cloud-based solution specializes in customer identity resolution, segmentation, and predictive analytics, empowering organizations to enhance customer engagement.

Additionally, by leveraging machine learning, Amperity simplifies complex data integration challenges, delivering accurate, real-time insights that drive personalized marketing strategies and revenue growth.

Amperity Pricing 

The Amperity cost depends on the number of features an organization utilizes. Get a custom Amperity pricing quote based on your requirements and preferences.

Amperity Integrations 

The software integrates with multiple systems and platforms, including: 

Schedule an Amperity demo to learn more about its integration capabilities.

Who Is Amperity For? 

The following industries and sectors use the software:

  • Finance
  • Retail
  • Food and beverages
  • Travel and hospitality
  • Marketing

Is Amperity Right For You? 

If you are looking for an AI-powered customer data platform that delivers precise identity resolution and real-time insights, Amperity might be an ideal choice. Trusted by brands like Alaska Airlines, Servco, and Brooks, it offers enterprise-grade scalability and seamless integrations. The platform ensures extensive security and compliance with HIPAA, GDPR, and CCPA.

Still have doubts about Amperity? Contact our customer support team at (661) 384-7070, who will help you make an informed decision.

Amperity Features

Amperity software provides a unified, real-time view of each customer by consolidating data from various sources. It enables businesses to gain deep insights into customer behavior, preferences, and interactions, allowing for highly personalized marketing campaigns and improved customer retention.

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Using AI-driven identity resolution, the platform accurately matches and merges fragmented customer data, eliminating duplicates and inconsistencies. It ensures organizations have a single, reliable customer record, enhancing targeting precision and data-driven decision-making.

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AmpAI is Amperity’s advanced AI engine that delivers predictive analytics and customer intelligence. By analyzing historical data and behavioral patterns, AmpAI helps businesses anticipate customer needs, optimize engagement strategies, and drive higher conversion rates.

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This feature simplifies customer segmentation by allowing users to create, test, and activate audience groups effortlessly. Marketers can refine targeting with dynamic segmentation, ensuring personalized and high-impact outreach across various channels.

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The software enables seamless integration with marketing platforms, CRM systems, and analytics tools. Businesses can securely distribute customer data to different teams and partners, ensuring consistency and alignment across all customer engagement strategies.

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Pros and Cons of Amperity

Pros

  • Merges user data into one profile
  • Analytics tools identify trends
  • Transparent data processing
  • Easy customer segmentation

Cons

  • Depends on third parties
  • Privacy concerns exist
  • Automated alerts need improvement

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Frequently Asked Questions

The software integrates with various third-party applications, including Criteo, Airship, Box, AdRoll, Airtable software, and Asana.