Last Updated

Key Takeaways

Generated from the text of customer reviews

Roofr is a roofing business management software for contractors, estimators, office staff, and field crews. It's used mainly in residential and commercial roofing. Reviews often praise its ease of use and workflow organization, while some users note that property images aren't always high definition. Recently, Roofr refreshed its mobile experience into a browser-based, app-like format that doesn't require an App Store download.

Our Verdict

The software is a practical option for small to growing roofing companies needing a centralized workflow from estimating through payment. Pricing stays reasonable for teams using several functions. Smaller or occasional users, though, may find lower cost plans a better fit. Between the two, it's recommended for roofing businesses looking for broad operational coverage without paying per seat.

Roofr Specifications

  • Project Planning and Scheduling
  • Budget Management
  • Resource Allocation
  • Document Management

Roofr Features

Instant Estimator

Roofr features an ‘Instant Estimator’ that lets homeowners get a roof estimate based on a company's own pricing, just by answering a few questions. Businesses can customize offerings, pricing, timelines, and financing, then share the estimator across marketing channels. Captured details create ‘Job Cards’ automatically, helping teams qualify leads, prioritize follow-ups, and schedule appointments faster. Roofing companies end up responding quicker, which improves their odds of actually closing the lead.

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Proposals

Creating a customized quote runs through measurement data, material and labor calculations, profit margins, and waste percentages with Roofr’s ‘Proposals’ feature. Branding, annotated images, multiple pricing options, and reusable templates all fit into the same document. Teams can send signature-ready PDFs from mobile and capture e-signatures online, while real-time ABC Supply pricing keeps material quotes accurate. This cuts down on quoting effort while helping teams close deals faster.

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Material Orders

The software’s ‘Material Orders’ takes a signed proposal and turns it into an order-ready material list, with quantities already calculated. Teams can review stock, edit items, set delivery dates, and submit orders directly from the field. Also, supplier integrations with ABC Supply, QXO, and SRS simplify the ordering process, while order history and payment records keep everyone informed. Manual work and supplier communication errors drop as a result, which helps crews avoid material-related delays.

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Roofr Payments

Accepting credit card and ACH/EFT payments happens directly through the platform with ‘Roofr Payments.’ Teams can create invoices, send payment requests, collect deposits or partial payments, and track outstanding balances from the same place. A payments dashboard further shows transaction statuses and funding details, and automatic reconciliation matches deposits to transactions without manual checking. Roofing businesses end up with faster access to payments and clearer visibility into cash flow.

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Scheduling Management

The ‘Calendar’ capability helps roofing teams schedule site visits, estimates, installations, and follow-ups, while keeping crew assignments and job updates in one place. Job cards connect directly to calendar events, and reminders keep both teams and homeowners informed. Google Calendar integration also syncs events and updates across platforms. This gives roofing businesses a shared schedule that cuts down on missed appointments and keeps crews coordinated.

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E-Signatures

The platform supports uploading PDFs, adding signature fields, and sending documents for signing within the job workflow itself. Contracts, inspection reports, and certificates stay linked to their respective jobs, and real-time tracking shows when a document's been sent, opened, and signed. This reduces manual follow-ups and keeps paperwork organized, without needing a separate signature subscription on the side.

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Pros And Cons of Roofr

Pros

  • Accurate measurement reports reduce manual roof measuring work

  • Proposal creation saves contractors considerable time during sales

  • Customer support receives consistently positive feedback from users

  • Job information stays organized throughout the roofing process

  • Templates make creating professional proposals much more convenient

Cons

  • Some integrations can create workflow disruptions during ordering

  • Labor and expense tracking can require manual workarounds

  • Mobile photo uploads allow only one image submission

Roofr Pricing

Starter

Measure+

Essentials

Scale

  • $19/Roofr report

  • 24-hour delivery time

  • One Job board

  • Five automations

  • Job tasks

  • Calendar

  • Email and inbox

  • File manager

  • Material orders

  • Push notifications

  • Everything in Starter plan, plus:

  • $13 per Roofr report

  • Six-hour delivery time

  • Also, 2-hour delivery time

  • Standard images

  • Everything in Measure+, plus:

  • 2-hour delivery time

  • Custom workflows and stages (limited)

  • 10 automations

  • Performance dashboard (limited)

  • Sending invoices

  • Roofr Payments

  • Complete proposals and signatures

  • Five templates of PDF Signer

  • Everything in Essentials, plus:

  • Custom roles

  • Production, field, and office

  • Crew management

  • Unlimited PDF Signer

  • Complete performance dashboard

  • Unlimited automations

  • Seven job boards

Disclaimer: The pricing details were last updated on Sep 07, 2026 from the vendor's website. Please contact us for a tailored pricing list.

Roofr Reviews

Total 25 reviews

4.3

All reviews are from verified customers

Rating Distribution

5

Stars

72%

4

Stars

12%

3

Stars

0%

2

Stars

8%

1

Stars

8%

Share your experience

B

Ben

Construction, 11-50 employees

Less than 6 months

5.0
May 2023

“First class service!”

Pros

First and foremost I appreciate their customer service. The price is excellent and the platform for keeping track of jobs is really nice. I'm looking forward to learning how to do their DIY measurements.

Cons

I've found that the percentage of available roofs is quite low, about 50% based on my experience so far.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8

J

John

Construction, 11-50 employees

More than a year

5.0
April 2023

“Unbeatable measurement tool!”

Pros

There are many aspects I love about Roofr compared to other similar products. I love their webpage and interface. The product is the simplest to use of all the tools. Their ordering and storage systems are very straightforward. The reports are the easiest to read of all the reports. Lastly their price point is unbeatable. I don't understand how other companies still use other products that are often double triple or quadruple the price. Roofr is by far the superior product.

Cons

It seems that roughly once a month, they're unable to measure the pitch of a roof. While this can be inconvenient, their benefits definitely outweigh this problem.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

C

Christina

Construction, 1-10 employees

1.0
January 2023

“Totally Disappointed”

Pros

I dislike this software because roofers who use these apps gave me the wrong measurement and price.

Cons

I don't like this software because the roofers using this app gave me incorrect measurements and prices. This makes me distrust even honest roofers who use your application.

Rating Distribution

Ease of use

1

Value for money

1

Customer Support

1

Functionality

1

Frequently Asked Questions

Does Roofr offer an API?

Yes, Roofr offers API access.

Does Roofr have a mobile app?

No, Roofr does not offer a standalone mobile app. However, it does provide a mobile-friendly experience.

What language does Roofr support?

The software supports English only.

What types of Roofr price plans are available?

Its pricing starts at $109/month for the Six Hour sub-plan under Measure+. Other plans include Measure+ (Two Hour) at $169/month, Essentials at $249/month, and Scale at $349/month. A free Starter plan is also available (paid add-ons may apply). All plans support unlimited users. Paid add-ons, such as Instant Estimator at $149/month, are also available. Contact us to request a personalized Roofr cost quote based on your institution's requirements.

What other apps does Roofr integrate with?

Roofr integrates with select third-party tools, including Gmail, Google Calendar, CompanyCam, QuickBooks, and limited Zapier support. However, its tools cannot be embedded into external CRMs or systems, as the platform is primarily designed to work within the Roofr ecosystem.

Who are the typical users of Roofr?

Roofr is well-suited for a range of roofing-focused businesses, including roofing contractors, residential and commercial roofing companies, roofing sales teams, roofing inspection and measurement companies, and roofing and exterior construction businesses.

What level of support does Roofr offer?

The platform provides support via a contact form, email, phone, chat, and other resources like FAQs, e-books, templates, and more. It also offers onboarding and training support for new users.