Overview

Practifi delivers specialized CRM for wealth management firms, transforming how financial professionals connect and grow client relationships. While initial setup requires effort, its intuitive design and smart automation offer clear advantages. Overall, Practifi's strategic benefits in unifying data and streamlining operations make it a compelling choice for financial advisory firms.

Practifi Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

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What Is Practifi?

Practifi, built on the trusted Salesforce platform, is a customer relationship management (CRM) software specifically engineered for wealth management firms. It fundamentally transforms how financial professionals cultivate and expand their client base. Unifying client data from diverse sources, it offers a complete view for confident decision-making and growth opportunities. Workflow automation and AI integration streamline processes. This tailored approach helps firms manage relationships, improve retention, and achieve sustainable scaling by addressing unique financial sector demands.

Practifi Pricing

The vendor has not publicly disclosed pricing details for the software; however, it is offered with annual billing.

Request a personalized Practifi pricing quote for your business today.

Practifi Integrations

The platform supports integrations with multiple systems and platforms for a connected tech stack, such as:

Watch the Practifi demo to learn more about its integration arrangements.

Who Is Practifi For?

The CRM platform specializes in accommodating wealth management and financial sector needs, including:

  • High-performing wealth institutions
  • Financial advisory firms
  • Broker-dealers
  • Registered investment advisors (RIAs)

Is Practifi Right For You?

For wealth management firms seeking an enterprise-grade CRM to unify data, streamline operations, and strengthen client relationships, Practifi stands out as a compelling solution. It combines intelligent automation with deep industry integrations to boost operational efficiency and consolidate data, while its AI-powered tools help firms drive client growth.

Trusted by firms like Apollon and Geometric Wealth Advisors, Practifi adheres to leading security standards, including ISO 27001 and FISMA compliance. The platform's excellence has also been recognized with accolades such as the 2024 CRM Provider Award from WealthTech Americas.

Still doubtful if Practifi software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Practifi Features

This feature automatically manages dates, alerts, processes, and marketing tasks in one place. It streamlines operations and reduces manual effort, allowing financial advisors to dedicate more time to client relationships and strategic planning, enhancing overall productivity and focus.

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The software takes a deliberate, value-driven approach to AI integration, ensuring it is applied where it delivers measurable impact and strengthens the advisor-client relationship. By enhancing efficiency and insight, while preserving the essential human touch, Practifi supports the personalized service that defines successful wealth management.

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Practifi enables users to securely track every email, document, meeting, and note, creating comprehensive client records. This allows robust regulatory compliance and provides an exhaustive audit trail for all client interactions, crucial for maintaining trust and meeting industry standards effectively.

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One of the prominent Practifi features, analytics and reporting, provides real-time monitoring capabilities for team productivity, sales performance, and revenue tracking. This allows firms to make data-driven decisions, identify key growth opportunities, and optimize their operational strategies based on accurate, up-to-the-minute insights for better outcomes.

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The software includes a rich, industry-specific pipeline management engine designed to monitor deal progression. This feature empowers advisors to effectively track and manage their sales opportunities, leading to improved conversion rates and sustained business growth within the financial sector.

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Practifi provides enhanced data points to surface both ‘need-to-know' and ‘nice-to-know' information, allowing advisors to deliver personalized client experiences. This deep client insight fosters stronger relationships and improves service delivery, driving client satisfaction, and retention.

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Pros And Cons of Practifi

Pros

  • Strong customer support

  • Reduces manual efforts with automation

  • Centralized client data storage

Cons

  • Some features may lag during peak hours

  • Customization can be difficult at times

Practifi Reviews

Total 6 reviews

5

All reviews are from verified customers

Rating Distribution

5

Stars

100%

4

Stars

0%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

PS

Pat S.

Mid Market, 101-500 employees

5.0
November 2024

Amazing support

Pros

I find it really easy to use and whenever I need help the support team is always there to assist me. Satisfied with it!

Cons

Most problems we encounter stem from Salesforce limitations rather than any major flaws with the platform itself.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

JM

Jeremy M.

Mid Market, 101-500 employees

5.0
November 2024

Excellent customization right from the start

Pros

The team behind this platform is great. They really listen to feedback and go the extra mile to customize things for our specific needs. It works wonderfully for advisors and whats even better is how well it scales up to support enterprise level firms.

Cons

While its built on Salesforce, there are definitely some feature gaps compared to what you get with Salesforce direct.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

PS

Phillip S.

Finance, 11-50 employees

5.0
October 2024

Provides valuable insights

Pros

I appreciate how this platform provides clear visibility into our business metrics in a simple way. The ability to customize fields based on what we prioritize most has been really valuable. Creating custom reports and dashboards lets us focus on what matters without getting bogged down in unnecessary data. The support team has been very cooperative through our transition. Theyve been responsive and efficient with the set up.

Cons

It takes quite a bit of time to switch over from another CRM system though the effort pays off eventually.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8

Frequently Asked Questions

Yes, Practifi has a mobile app.

Yes, Practifi offers APIs.

The vendor has not made pricing information publicly available, but the software is billed on an annual basis. Contact us to request a personalized Practifi cost quote based on your institution's requirements.

The software only supports English yet.

The software is designed to meet the needs of the wealth management and financial sectors, serving high-performing wealth institutions, financial advisory firms, broker-dealers, and registered investment advisors (RIAs).

The platform supports integrations with various platforms, including Microsoft 365, XfilesPro, Google Suite, HubSpot CRM, Mailchimp, DocuSign, and Riva.

Practifi offers comprehensive support, including guided implementation, a dedicated Client Success Manager after go-live, and access to PractifiU, its e-learning portal. It also has a knowledge base, including blogs, user guides, e-books, FAQs, etc., for ongoing training and assistance.