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Overview
Virtuous is a nonprofit CRM that centralizes donor management and fundraising automation. Although feature depth can vary across categories, its AI-assisted segmentation and easy reporting simplify workflows. On the whole, the platform delivers accessible automation and clear fundraising visibility.
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Starting Price
Custom
Virtuous Specifications
Contact Management
Lead Management
Customer Communication Tracking
Email Integration
What Is Virtuous?
Virtuous is a nonprofit Customer Relationship Management (CRM) platform for development teams and fundraisers. It offers an Artificial Intelligence (AI) powered donor profile system to surface prospecting insights, a donor journey builder that automates personalized email and SMS outreach, and pre-built fundraising reports that reveal giving trends and key performance indicators to support data-driven fundraising decisions. Additional tools include data validation features to improve data quality and automated donation receipting to reduce manual finance tasks.
Virtuous Pricing
The software offers multiple plans and bundles to cater to diverse fundraising needs, all with custom pricing:
- Virtuous CRM+
- Platform
- Enterprise
- Virtuous Raise
- Virtuous Insights
- Virtuous Analytics
- Virtuous Volunteer
- Virtuous Momentum
Disclaimer: The pricing is subject to change.
Virtuous Integrations
The platform integrates with several third-party applications and systems, such as:
- Eventbrite
- Feathr
- HubSpot
- QuickBooks
- Mailchimp software
- Zapier software
Who Is Virtuous For?
Virtuous supports a wide range of fundraising needs across various causes, including
- Faith and ministries
- Healthcare
- Higher education
- Human services
- K-12 education
Is Virtuous Right For You?
If your team struggles with manual donor outreach, fragmented data, or slow receipting processes, Virtuous automates donor communications, consolidates records, and automates donation tracking and receipting to support compliance. Its fundraising automation and reporting are geared toward nonprofits that need personalized donor journeys and clear fundraising analytics rather than heavy technical overhead. Trusted by names like American Foundation for Suicide Prevention and Rainforest Foundation US, the platform is also SOC 2 Type 2 certified and supports DDoS protection.
Still doubtful if Virtuous software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Virtuous Features
Virtuous features fully customizable donation forms that align with branding and remain mobile-friendly. Forms can be embedded anywhere without developer support. Designed for efficiency, these forms help streamline donation collection and improve user engagement.
With this feature, the platform enables dedicated giving pages that connect donors to specific projects. Donors can select where their gifts go, and storytelling elements highlight real-world impact, helping illustrate the difference each contribution makes.
The software provides reports and dashboards that track real-time performance across campaigns. Insights reveal donation trends, conversions, and engagement patterns. Results can be shared with teams and stakeholders, helping inform strategy and optimize future fundraising efforts.
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