Virtuous: Pricing, Free Demo & Features

Last Updated Sep 29, 2026

Overview

Virtuous helps consolidate donor management, automated giving journeys, and fundraising analytics. While feature depth varies across modules, its AI-assisted segmentation and pre-built reports reduce manual overhead for development teams. The automation layer is where it works best for nonprofits managing personalized donor outreach at scale.

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Starting Price

Custom pricing

Product Snapshot

Virtuous Specifications

Contact Management
Lead Management
Customer Communication Tracking
Email Integration
Customer Segmentation
Mobile CRM
Analytics And Reporting
Workflow Automation
Integration With Marketing Tools
Customizable Dashboards

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What Is Virtuous?

Virtuous is a nonprofit CRM platform for development teams and fundraisers. It includes an AI-powered donor profile system that surfaces prospecting insights, a donor journey builder that triggers personalized email and SMS outreach based on a donor's giving behavior, and pre-built fundraising reports covering giving trends and KPIs like retention rate and average gift size. Additional tools include data validation that flags duplicate or incomplete contact records, and automated donation receipting that generates tax receipts without manual entry.

What Is Virtuous Best For?

A standout feature of Virtuous is its recurring gift tracking capabilities designed for people managing ongoing donor relationships day to day. It handles monthly, quarterly, or annual pledges; flags missed or past-due payments beforehand and lets a team adjust an amount or frequency without cancelling and rebuilding the gift from scratch. For a nonprofit relying on sustaining donors rather than one-off gifts, this gives nonprofits a way to track recurring gifts and payment activity.

How Much Does Virtuous Cost?

Virtuous pricing typically starts at $199/month. It offers two Virtuous CRM+ custom-priced plans, including:

Platform
Enterprise

In addition, the platform offers the following modules at custom pricing:

Virtuous Raise
Virtuous Insights
Virtuous Analytics
Virtuous Volunteer
Virtuous Momentum

Beyond the base subscription, additional professional-service charges may also apply, including:

Address Deduplication And Standardization - Starting at $1,400
Contact And Individual Deduplication - Starting at $6,000
NCOA Updates - Starting at $295
US Address Standardization - Starting at $260
Virtuous Giving Forms - Starting at $800

Reviewers generally rate Virtuous well on value for money, with several describing it as competitively priced against comparable nonprofit CRMs once its automation and reporting depth are factored in.

Request a personalized Virtuous pricing quote for your business today.

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Virtuous Integrations

The platform integrates with several third-party applications and systems, such as:

How Does Virtuous Work?

Here's how a typical Virtuous CRM engagement works for a development team:

Log in to Virtuous CRM+ to review donor activity, tasks, and pipeline status
Import contact records and let Virtuous flag duplicates or incomplete data automatically
Build donor segments using AI filters based on giving history and engagement
Design automated donor journeys that trigger email or SMS based on donor behavior
Publish donation forms and giving pages through Virtuous Raise, synced to CRM+
Generate fundraising reports and dashboards to track campaign performance and giving trends
Use Virtuous Insights to surface donor scores and lapse risk flags
Deploy Momentum to help major gift officers prioritize and personalize donor outreach

Book a free Virtuous demo to learn more about the software.

Who Is Virtuous For?

Virtuous supports the following organizations:

Fundraising and development teams
Nonprofit marketing and engagement teams
Growing nonprofit organizations

Virtuous Use Cases

Based on our analysis of Virtuous' current capabilities and user reviews, here are scenarios where the platform tends to fit:

Nonprofits Replacing Manual Donor Outreach With Automated Journeys

Nonprofits managing donor communications across spreadsheets and disconnected email tools can face inconsistent outreach, missed follow-ups, and delayed engagement with lapsed donors. Virtuous software's donor journey builder automates personalized email and SMS sequences triggered by giving behavior, so a first-time donor gets a different acknowledgment path than a lapsed mid-level donor.

Organizations With Active Major Gift Programs

Major gift officers managing dozens or hundreds of donor relationships need consistent, personalized outreach without adding excessive manual work. Virtuous Momentum addresses this with an AI-powered inbox that prioritizes donor contacts, drafts personalized outreach, and manages moves management plans within the CRM.

Nonprofits Wanting To Improve Donor Engagement Prioritization

Development teams relying mainly on giving history may lack visibility into donor lapse risk, upgrade potential, and when to make an ask. Virtuous Insights uses predictive analytics to surface high-value prospects, flag donors at risk of lapsing, and recommend ask amounts based on wealth and engagement data. The tool combines CRM data with third-party signals and is available within Virtuous CRM+.

Nonprofits Migrating From Legacy Or Generic CRMs

Nonprofits moving from a legacy or generic CRM may face challenges transferring donor data and getting teams accustomed to a new fundraising system. Virtuous provides guided onboarding, training resources, and ongoing support to help teams adopt the platform, while its migration services assist with moving existing data into Virtuous CRM+. This can help nonprofits transition their fundraising operations without managing the migration and adoption process entirely in-house.

Is Virtuous Right For You?

If your organization wants to replace manual donor outreach and scattered spreadsheets with automated communications and centralized donor records, Virtuous may be a fit. Its client list includes Rainforest Foundation US, and the platform is SOC 2 Type 2 certified and DDoS protected.

Virtuous has made the Inc. 5000 list for three consecutive years and was named to Inc. Magazine's 2025 Best Places to Work list. As an organization grows past its current setup, Virtuous modular plan structure, covering CRM, giving, marketing, analytics, volunteer management, and AI, lets it add capabilities within the same platform rather than switching vendors down the line.

Still doubtful if Virtuous software is the right fit for you? Connect with us at (661) 384-7070 to find out whether it suits your needs.

Virtuous Features

Donation Forms And Customization

Virtuous offers customizable donation forms that can match an organization's branding and stay mobile-friendly. Forms can be embedded on a website without developer support, which helps streamline donation collection and keeps donor engagement consistent across pages.

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Reports And Dashboards

Reports and dashboards track giving patterns, fund progress, campaign results, engagement, and other fundraising metrics. Results can be shared with a team or stakeholders, supporting strategy decisions and helping refine future fundraising efforts.

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Virtuous Insights

Launched in 2025, Virtuous Insights applies predictive analytics to surface high-value prospects, identify donors at risk of lapsing, and recommend ask amounts based on wealth and engagement data. It combines CRM data with third-party signals to reveal giving patterns. It is available within Virtuous CRM+ and is built to give a development team a prioritized daily view of where outreach attention matters most.

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Virtuous Events

Virtuous supports event management for virtual, hybrid, and in-person fundraising events. Teams can create and manage events, track event-related data, and connect event activity with supporter records. This helps development teams organize event participation alongside other donor interactions within the CRM.

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Pros And Cons of Virtuous

A quick look at Virtuous's strengths and weaknesses to
help you decide if it's the right fit

Pros

Extensive personalization enhances platform user experience
Personalization options help nonprofits connect with donors
Responsive development team actively incorporates customer feedback

Cons

Minor discrepancies may appear in migration data mapping
Occasional downtime may disrupt operations

Virtuous Pricing

An overview of Virtuous pricing plans to help you
choose the best option for your team and budget.

Virtuous CRM+	Virtuous Raise	Virtuous Insights	Virtuous Analytics	Virtuous Volunteer	Virtuous Momentum

Workflow & Journey Automation Reporting & Analytics Donor & Pipeline Management App & Partner Marketplace Marketing & Communications Unlimited Users Events Management	Project-Based Giving Real-Time Reports and Dashboards Landing Pages Best Practice Templates Customizable Donation Forms	Holistic Donor Profiles Dashboards and Scoring Predictive Machine Learning First and Third-Party Donor Insights Segmentation and Automation	Board-Ready Formatting Flexible Filters in Report View Easy Data Exports Enterprise-Grade Business Intelligence Robust Permissions and Role-Based Reporting	Customizable Volunteer Hub CRM and SSO Integration Reporting and Analytics Volunteer Onboarding and Scheduling Email, SMS, and In-App Communication	Dynamic Donor Engagement Plans Integrates with Blackbaud and Bloomerang Personalized Email Drafting Automatic CRM Logging & Alerts Prioritized Donor Inbox

Disclaimer: The pricing details were last updated on Sep 07, 2026 from the vendor's website. Please contact us for a tailored pricing list.

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Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What level of support does Virtuous offer?

Virtuous provides support via ticket submission, email, chat, phone, and Help Center.

Does Virtuous have a mobile app?

Yes, Virtuous offers a mobile app for both Android and iOS.

What language does Virtuous support?

Virtuous supports the English language.

Does Virtuous offer an API?

Yes, Virtuous offers API access.

What other apps does Virtuous integrate with?

Virtuous integrates with various third-party applications and systems, including Eventbrite, Feathr, HubSpot, QuickBooks, and Mailchimp.

Who are the typical users of Virtuous?

Virtuous supports diverse fundraising needs across multiple causes, including faith, healthcare, higher education, human services, and K-12 education.

What types of Virtuous price plans are available?

Virtuous pricing typically starts at $199/month, although actual costs may vary based on organizational size. The vendor offers several custom-priced plans and modules, including Virtuous CRM+ (Platform, Enterprise), Virtuous Raise, Virtuous Insights, Virtuous Analytics, Virtuous Volunteer, and Virtuous Momentum. Contact us to request a personalized Virtuous cost quote based on your organization's requirements.