Last Updated

Key Takeaways

Generated from the text of customer reviews

Follow Up Boss is a CRM for solo agents and teams operating in the real estate industry. Users consistently point to the automation and lead organization tools as the platform's strongest asset. A recurring complaint is that live support has gotten harder to reach quickly as the company has grown. Its recent update introduced Automations 2.0, combining triggers and follow-up steps into one visual builder.

Our Verdict

Follow Up Boss is a reliable option for real estate businesses, helping them respond to prospects before they lose interest. It works well for teams that want automated follow-up paired with clear visibility into agent response times and lead source performance. Pricing is worth the outcome; however, a little step as a team grows. We see it as best suited for growing brokerages and independent agents managing multiple lead sources.
Overall Rating

Based on 11 users reviews

5

All Reviews
Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
$69

per user per month (plus tax, where applicable)

Follow Up Boss Specifications

  • Contact Management
  • Lead Management
  • Opportunity Management
  • Customer Communication Tracking

Follow Up Boss Features

Smart Lists

This feature helps sort leads by filtering contacts using tags, lead source, activity, or saved searches. Lists update automatically as lead data changes, which keeps prioritization current without manual sorting. Agents can build lists like "leads searching over $1M" or "not emailed in 60 days," then work through them one by one instead of guessing who to call next.

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Automations

Follow Up Boss includes automation tools to facilitate appropriate management for all leads, whether the new or old ones. Users can set up optional conditions or specific trigger events, alongside pre-defined responses. The responses might include sending an email, notifying a certain team member, creating a task, or updating certain fields. Once those conditions or triggers are met, it automatically starts an action plan with a relevant response type.

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Team Inbox

The platform centralizes each inbound call, text, and email by landing them in one shared view with Team Inbox. This way the whole team can see and respond to conversations instead of hoping one agent picks up. They can assign conversations to a specific teammate, tagged with notes, or triggered into an automation. This also results in a thorough visibility into all leads, so users can easily track their status, such as done, deleted, deferred, or delegated.

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Deal Tracking

Its drag-and-drop pipeline gives agents a visual read on active listings and buyers, showing exactly which deals are in play and what stage each one has reached. Team leads can catch deals stuck at a certain stage and step in before revenue opportunities stall out. Moreover, its deal reporting breaks down conversion rate and commission value by agent and lead source. This combination assists in marketing and staffing decisions.

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Team Leaderboard

The software comes with a live, shareable dashboard that ranks agents on calls, texts, and closed deals. It enables leadership to pull directly from Follow Up Boss activity in real time, with no manual update required. It also includes various gamification aspects for a friendly competition, providing automated tracking at the same time. These metrics evaluate agents' performance as well as overall lead volumes and closings.

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Reporting

Its reporting tool unifies performance details for agents, teams, and lead sources to come together in one dashboard. Team leads can use it to track response times, conversion rates, and which marketing channels are actually producing results. Furthermore, its in-depth filtering for each metric gives leadership a clear read on different key areas. These include return on investment (ROI), current challenges, and performance evaluations.

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Pros And Cons of Follow Up Boss

Pros

  • Keeps leads and contacts organized

  • Simple, intuitive interface for agents

  • Strong automation for follow-up and lead distribution

  • Supports unified collaboration for various teams

  • Reliable reporting capabilities

Cons

  • Limited built-in transaction management tools

  • Contact search functionality could be improved

  • Videos cannot be attached to emails

Follow Up Boss Pricing

Grow

Pro

Platform

  • Mobile app

  • Customize lead distribution

  • Sync your calendar & email

  • Automate follow up with Action Plans

  • Report on agent & lead source performance

  • Organize leads with Smart Lists

  • Connect any lead source and website

  • Call, text and email directly from FUB

  • Everything in Grow, plus:

  • AI features like smart summaries, smart messages, etc

  • Team inboxes

  • Personalized onboarding

  • Call reporting

  • Enhanced support & training

  • Everything in Pro, plus:

  • AI tools like lead prioritization, suggested tasks, etc

  • Enhanced onboarding

  • Teams within teams

  • Priority support

Disclaimer: The pricing details were last updated on Aug 18, 2026 from the vendor's website. Please contact us for a tailored pricing list.

Follow Up Boss Reviews

Total 11 reviews

5

All reviews are from verified customers

Rating Distribution

5

Stars

100%

4

Stars

0%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

MR

Marissa R.

Mid Market, 51-100 employees

5.0
September 2024

Top CRM for real estate

Pros

This CRM has completely changed how I handle my real estate business. The interface feels like it was built specifically for agents, clean, focused and no unnecessary features cluttering things up. What really impressed me is the automation side of things. Lead distribution happens automatically and I never miss follow-ups thanks to the reminder system. It keeps my entire pipeline flowing smoothly without me having to micromanage every detail. The integrations with tools like Mailchimp and Google are smooth which means it fits right into my existing workflow. Managing leads and team communication has become so much more efficient since I started using this platform.

Cons

The pricing can be steep especially for smaller teams or solo agent and there are definitely more budget friendly alternatives out there. I've also noticed customer support responses have gotten slower lately, probably because they're growing so fast and taking on tons of new clients. Still, if your serious about scaling your business, the value justifies the cost.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

8

Functionality

9

JS

Jon S.

Mid Market, 51-100 employees

5.0
April 2024

Easy Lead Management Tool

Pros

I really like how it helps me organize leads and the custom features make it easy to view my current clients and prospects.

Cons

Some client information doesn't sync properly between different sections and data entered in one area wont automatically populate in others which creates extra work.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

8

Functionality

8

A

Anonymous

Small Business, 11-50 employees

5.0
February 2024

Essential tool!

Pros

I find it incredibly user-friendly and the customer support team is both professional and genuinely helpful. There are tons of features available but what really stands out to me is the automation capabilities especially the email series you can send to leads. You just create your email templates, add them to an action plan, set up a trigger in the lead flow and your all set.

Cons

I'm not entirely sure but I believe there downside has to do with emails landing in spam folders.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

9

Frequently Asked Questions

What other apps does Follow Up Boss integrate with?

The platform connects with multiple third-party software platforms, including Zapier, Mailchimp, Facebook Lead Ads, and BombBomb.

Does Follow Up Boss offer an API?

Yes, Follow Up Boss offers an API.

What language does Follow Up Boss support?

The software primarily supports the English language.

What types of pricing plans does Follow Up Boss offer?

Follow Up Boss offers three pricing plans: Grow at $69/user/month, Pro at $499/month for 10 users, and Platform at $1,000/month for 30 users, plus tax, where applicable for each plan. Get in touch for a personalized Follow Up Boss cost estimate.

What level of support does Follow Up Boss offer?

Follow Up Boss provides support via FAQs, help docs, email, and phone, ticket submission.

Who are the typical users of Follow Up Boss software?

Follow Up Boss features are used by a range of real estate professionals, including solo agents, real estate teams, brokerages, and ISAs.

Does Follow Up Boss have a mobile app?

Yes, Follow Up Boss offers a dedicated mobile app.