Lofty
Last Updated
Overview
Lofty addresses the complex demands of modern real estate by equipping professionals with integrated tools to effectively manage leads and automate marketing. It also helps foster robust client relationships for sustained business growth. Despite some email template difficulties, its effective sales funnel streamlining makes it a powerful choice.
Lofty Specifications
- Contact Management
- Lead Management
- Opportunity Management
- Customer Communication Tracking
Lofty Features
Direct Mail
Lofty empowers users to send targeted mailers directly to leads. It offers customizable designs, with AI assistance for creative options, and includes campaign-proven layouts with effective calls to action. Users can also secure exclusive rights to farm areas, including entire zip codes, for their direct mail campaigns. This tool provides flexible purchase options to suit varying needs.
IDX Website Development
The platform provides real estate professionals with customizable, branded websites and advanced IDX home search capabilities. It offers a wide range of templates, a drag-and-drop editor, and access to nationwide MLS listings, including pocket listings.
Transaction Management
The software streamlines real estate deals from start to finish. It offers automated ‘Smart Plans,’ paperless tools for digital file management, and robust reporting for live deal tracking and sales data. Users can upload documents easily from various sources and integrate with top platforms, ensuring efficient and organized transaction workflows.
360° Marketing
Lofty's ‘360° Marketing’ offers a comprehensive strategy beyond basic ad campaigns. Its team collaborates with clients to develop customized plans, integrating multiple campaigns and advertising programs. This approach aims to engage potential leads at various stages, ultimately delivering more and higher-quality leads at lower costs, ensuring a better return on investment for businesses.
Pros And Cons of Lofty
Pros
Efficient account management functionality
Allows users to save 20% of each direct deposit in a separate account
Cons
Email templates can be a difficult to use
Users cannot manage a lead as both buyer and seller simultaneously
Lofty Reviews
Total 6 reviews
3.7
All reviews are from verified customers
Rating Distribution
5
Stars33%
4
Stars17%
3
Stars33%
2
Stars17%
1
Stars0%
Share your experience
Small-Business, 11-50 employees
“Terrible Support Ruins Everything”
Pros
The software itself works really well for what I need it to do.
Cons
The customer service is absolutely terrible. If your not a major company with dedicated training support, you'll be completely lost. While this might be one of the best systems available with tons of features and capabilities, the support experience is among the worst I've encountered. Our website hasn't shown open houses for over 10 months now and honestly nobody seems to care. Every time I contact them, we get pushed to the back of the line and I have to resend the same information over and over again. It's incredibly frustrating and the customer service gets a zero from me.
Rating Distribution
Ease of use
7
Value for money
6
Customer Support
1
Functionality
7
Small-Business, 11-50 employees
“Outstanding Support Experience”
Pros
Their customer support was very patient with me even when I was clearly frustrated. They maintained a calm and professional demeanor while working through my issue. The representative was kind, knowledgeable and went above and beyond to get everything sorted out. I can't thank them enough for the excellent support.
Cons
The wait time between calls can be frustrating and I really wish there was a pause feature or way to skip ahead without sitting through the full interval. Not every call needs that full minute and sometimes I need a bit extra time to finish typing my notes.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
9
Functionality
10
Small-Business, 11-50 employees
“Complete solution with great potential”
Pros
I like how customizable the website is and love that I can easily plug and play different features that help me target leads for my business.
Cons
I've had tickets sit for over 30 days without any acknowledgment. When they finally do respond, the quality is questionable at best. As someone with an IT background, I can usually tell when they're giving me the runaround. This kind of support doesn't help when you're trying to keep business operations moving. They really need to invest in more staff and better training for their support team.
Rating Distribution
Ease of use
8
Value for money
6
Customer Support
2
Functionality
7
Frequently Asked Questions
Does Lofty offer an API?
Yes, Lofty provides an API.
What other apps does Lofty integrate with?
The software supports integration with a variety of platforms and systems, including Microsoft, Mailchimp, Zapier, BombBomb, and Google.
What types of pricing plans does Lofty offer?
The platform offers subscription-based pricing with custom costs tailored to each business. Its plans are divided into two categories: Platform—including Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise—and Generation, which focuses on Buyer and Seller leads. You can also request a personalized Lofty price quote now!
What level of support does Lofty offer?
Lofty offers a help center, chat, phone, and email support.
Who are the typical users of Lofty?
Businesses across various industries, including IT, food and beverages, entertainment, and real estate, benefit from Lofty features.
Does Lofty have a mobile application?
Yes, Lofty provides a mobile application for both Android and iOS systems.
What language does Lofty support?
The platform supports English as its primary language and provides a language translation add-on to facilitate non-English speaking users.