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Lofty

Lofty

Last Updated Aug 30, 2025

Overview

Lofty addresses the complex demands of modern real estate by equipping professionals with integrated tools to effectively manage leads and automate marketing. It also helps foster robust client relationships for sustained business growth. Despite some email template difficulties, its effective sales funnel streamlining makes it a powerful choice.

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Overall Rating

Based on 6 users reviews

3.7

Rating Distribution

Positive

50%

Neutral

50%

Negative

0%

Starting Price
Custom

What Is Lofty?

Lofty is a comprehensive customer relationship management (CRM) platform tailored to empower real estate professionals with essential tools for lead generation, client management, and marketing automation. Its unified dashboard offers a holistic view of operations, thereby enhancing productivity and streamlining workflows.

Additionally, Lofty features intelligent lead routing, advanced analytics, and powerful automation capabilities, helping businesses of all sizes nurture client relationships and drive sustainable growth.

Lofty Pricing

Businesses can choose from the following Lofty pricing plans:.Their details are given below:

Platform

  • Lofty Agent
  • Lofty Team
  • Lofty Broker
  • Lofty Enterprise

Lead Generation

  • Buyer
  • Seller
All of these plans are available on custom pricing. Get in touch with us to get a customized Lofty cost quote.

Lofty Integrations

The software supports integration with multiple systems and platforms, such as:

Book a free Lofty demo to learn more about its integration arrangements.

Who Is Lofty For?

Lofty software is mainly designed for real estate professionals.

Is Lofty Right For You?

Lofty is the definitive choice for real estate professionals ready to transform their business. Its AI-powered ‘Smart CRM’ and ‘AI Sales Essentials’ streamline lead management, marketing, and sales, significantly boosting productivity and accelerating growth.

An award-winning innovator, recognized with a Gold Stevie Award for ‘Company of the Year in Real Estate’ and consistently on the HousingWire 100, Lofty empowers businesses with proven technology to dominate their market.

Are you still not sure about the platform and need expert advice to make an informed decision? Reach out to us at (661) 384-7070 now.

Pros And Cons of Lofty

Pros

  • Efficient account management functionality

  • Allows users to save 20% of each direct deposit in a separate account

Cons

  • Email templates can be a difficult to use

  • Users cannot manage a lead as both buyer and seller simultaneously

Frequently Asked Questions

Yes, Lofty provides an API.

The software supports integration with a variety of platforms and systems, including Microsoft, Mailchimp, Zapier, BombBomb, and Google.

The platform offers subscription-based pricing with custom costs tailored to each business. Its plans are divided into two categories: Platform—including Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise—and Generation, which focuses on Buyer and Seller leads. You can also request a personalized Lofty price quote now!

Lofty offers a help center, chat, phone, and email support.

Businesses across various industries, including IT, food and beverages, entertainment, and real estate, benefit from Lofty features.

Yes, Lofty provides a mobile application for both Android and iOS systems.

The platform supports English as its primary language and provides a language translation add-on to facilitate non-English speaking users.