Last Updated

Key Takeaways

Generated from the text of customer reviews

Redtail CRM is a financial services CRM used by advisors and advisory teams. Users value its organized client records and straightforward interface, while some report limitations with customizations and reporting. Recent updates include September 2026 CRM improvements that relocated Recent Contacts beside Contact Search and sped up access to recently viewed records.

Our Verdict

Redtail CRM is a practical choice for financial advisory firms that need a CRM aligned with recurring client and operational workflows. It is particularly suitable for small to mid-sized advisory teams, while larger firms can also use its enterprise setup. Pricing is generally viewed as reasonable for financial services firms. We recommend it for organizations prioritizing advisor-specific client management and structured workflows.

Redtail CRM Specifications

  • Contact Management
  • Opportunity Management
  • Customer Communication Tracking
  • Mobile CRM

Redtail CRM Features

Supervision-Friendly Texting

Redtail Speak gives broker-dealer firms a structured way to manage compliant client texting. Supervisors can review messages through dedicated queues, monitor flagged keywords, and keep conversations in centralized archive storage. It also helps firms connect texting activity with broader client relationship management.

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Client Request Messaging

The platform allows support staff to text clients about paperwork, appointments, and account updates from a managed environment. Teams can handle routine requests without moving between multiple inboxes. The setup also supports supervised communication, which helps broker-dealer firms manage client messaging within their compliance processes.

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Document Management

Redtail Imaging provides a secure place for managing client onboarding documents, signed forms, and compliance records. Advisory teams can keep these materials together instead of handling them across separate locations. This gives staff a more organized way to manage documentation connected to ongoing client and administrative work.

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Pros And Cons of Redtail CRM

Pros

  • Customizable fields make client records easier to organize

  • Responsive support helps users resolve issues quickly

  • Clean navigation makes daily CRM tasks easier to manage

  • Reporting tools help teams review client information efficiently

  • Training resources help new users learn the platform faster

Cons

  • Some screens can load slowly during daily use

  • Advanced features may take time to learn

  • Integration sync lags can occasionally interrupt workflows

Redtail CRM Pricing

Launch

Growth

Enterprise

  • Detailed Contact Reporting

  • Secure Mobile App

  • Account Management

  • Customizable Segmentation

  • Sales Pipeline Tracker

  • SSL Security

  • Customizable Database Lists

  • Deep Industry Integrations

  • Complimentary Database Conversions

  • Everything in Launch, plus:

  • Automated Workflows

  • 200 GB Storage

  • Viewing Permissions

  • Bulk Texting

  • Document Storage

  • AI Assistant

  • Suite Sync

  • Message Scheduling

  • Automation Triggers

  • Plans Are Customizable

  • Premiere Partnership Pricing

  • Minimum License Commitment

Disclaimer: The pricing details were last updated on Sep 07, 2026 from the vendor's website. Please contact us for a tailored pricing list.

Redtail CRM Reviews

Total 17 reviews

3.8

All reviews are from verified customers

Rating Distribution

5

Stars

35%

4

Stars

35%

3

Stars

12%

2

Stars

6%

1

Stars

12%

Share your experience

VW

Vicki W.

Admin, 1-10 employees

5.0
August 2024

“Reliable CRM Tool”

Pros

I can keep all my client information and notes organized in a single location which makes everything easily accessible. The shared access across our entire office is really convenient for collaboration.

Cons

It's hard to find anything wrong with this platform, they keep improving it with regular updates and thoughtful features that actually make a difference in how I use it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

CM

Chris M.

Not Specified, 1-10 employees

1.0
January 2024

“Completely Disappointing Experience”

Pros

The only real advantage is the affordable price though I've found that you definitely get what you pay for, some features feel limited and the overall experience doesn't quite match up to more premium options.

Cons

Moving from Salesforce was a huge mistake, I'd gladly pay their higher prices to avoid this headache. What I thought would be temporary growing pains have turned into permanent frustration that's gotten 100x worse over time. This might work for a tiny 1-2 person shop with no tech skills who wants something super basic out of the box. But if you need bulk data imports, custom layouts, or mass edits, it's absolutely terrible. You cant do any bulk operations yourself, you have to email support a spreadsheet and wait for their techs to handle it. It's ridiculously cumbersome and puts you at the mercy of there slow timeline. The field and layout options are extremely limited, so you end up cramming data into fields meant for other purposes. Trying to sync the calendar with Outlook? Good luck with that. Their Retriever app created thousands of duplicate calendar entries that basically destroyed my Outlook calendar. After waiting an hour on hold and spending another hour explaining the issue, support told me I needed to manually delete all the duplicates, that would take weeks of wasted time. Support agents constantly drop the ball on simple requests and don't have direct phone numbers. They hide behind a general 800 number and their response times are awful. This platform has actually moved our business backwards and created more problems than solutions. To make matters worse, there server performance is terrible, extremely slow loading and times out with error messages way too often. Despite the massive work involved in switching CRM systems again, I'll be moving our company away from this soon.

Rating Distribution

Ease of use

3

Value for money

2

Customer Support

1

Functionality

4

JH

Jesse H.

Finance, 1-10 employees

4.0
May 2023

“User Friendly and easy UI”

Pros

I found the interface to be really simple and user friendly. When I need help, support usually gets back to me quickly and they know their stuff.

Cons

Hard to customize and pulling reports is a real pain. Moreover, exporting lists feels like more work than it should be.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

7

Functionality

6

Frequently Asked Questions

What types of Redtail CRM pricing plans are available?

Redtail CRM pricing starts at $45/user/month. It also includes a Growth plan at $65/user/month and a customizable Enterprise plan. Get a detailed Redtail CRM cost breakdown tailored to your specific requirements.

What language does Redtail CRM support?

Redtail CRM primarily supports the English language.

Does Redtail CRM offer an API?

No, Redtail CRM software does not offer an API.

Does Redtail CRM have a mobile app?

Yes, Redtail CRM offers a mobile app.

What other apps does Redtail CRM integrate with?

Redtail CRM integrates with multiple systems and platforms, including Evernote Teams, AdvisorEngine, Atlas Point, and Capitect.

What level of support does Redtail CRM offer?

Redtail CRM offers support through phone, email, knowledge base, and a helpdesk.

Who are the typical users of Redtail CRM?

Redtail CRM features are used by organizations across a wide range of industries and sectors, including banking, wealth management, and insurance.