Top Producer

What Is Top Producer?

Top Producer is a robust real estate–focused CRM software designed to help agents, brokers, and property teams manage leads, automate follow-ups, track communications, and close more deals efficiently.

The platform offers smart drip campaigns, mobile access, and marketing tools to build lasting client relationships. Its focus on real estate workflows makes it ideal for boosting productivity and closing deals more efficiently.

What Is Top Producer Best For?

The platform is best known for its ‘Smart Targeting’ feature. It is an AI-powered prospecting function that helps real estate professionals identify homeowners most likely to buy or sell based on predictive data and market signals. This feature is designed for agents, brokers, and real estate teams who need to focus their outreach on high-potential opportunities.

Smart targeting works by analyzing property, behavioral, and market data to surface qualified prospects. This allows teams to prioritize leads, personalize engagement, and build a more efficient pipeline of future transactions.

How Much Does Top Producer Cost?

Top producer cost starts at $179/user/month for its Pro plan. Notable features include automated email/SMS lead response, built-in transaction management, and branded reports.

Other plans include:

• Pro + Leads - Starting from $479/month
• Pro + Farming - Starting from $599/month
• Pro Teams 5 - $399/month (up to 5 users)
• Pro Teams 10 - $699/month (up to 10 users)
• Pro Teams 25 - $1199/month (up to 25 users)

Additionally, users should also consider extra costs associated with the platform. These Include:

• Onboarding And Data Migration Services: $99–$499 one-time
• Top Producer Website: $35/user/month
• FiveStreet: $25/user/month
• Top Producer Website Add-On: $35–$50 per user/month
• FiveStreet Lead Management: $25–$40 per user/month
• Third-Party IDX Integration: $50–$300 per month
• Social Media Lead Generation (additional lead volume): $100–$1,000+ per month
• Direct Mail And Farming Campaign Costs: $200–$2,500+ per month

Disclaimer: The pricing is subject to change.

Top Producer Integrations

The vendor integrates with 150+ online lead providers, including:

• Zillow Rental Manager
• Trulia
• Realtor.com
• BoomTown software
• FiveStreet

How Does Top Producer Work?

Users can follow the steps below to understand how they can get Top Producer to work:

• Log in to the platform using your credentials and navigate to the main dashboard
• Create and organize contact records by adding leads, clients, and prospect information into the CRM
• Import or capture new leads from connected marketing channels, websites, and lead generation sources
• Manage relationships by tracking conversations, notes, tasks, and follow-up activities for each contact
• Set up automated campaigns to send emails, market updates, and other communications based on contact activity
• Monitor property and market information to identify opportunities and stay informed about local real estate trends
• Track deals and transactions by managing milestones, documents, and client interactions throughout the sales process
• Schedule appointments, reminders, and follow-up tasks to keep daily activities organized and on track
• Generate reports and review dashboards to analyze lead performance, sales activity, and pipeline progress

Who Is Top Producer For?

Top Producer mainly caters to businesses in the real estate industry.

Top Producer Use Cases

Based on our analysis of Top Producer’s capabilities, we have identified some key scenarios where the software can prove to be a good fit for teams:

1. Independent Real Estate Agents Managing Long-Term Client Relationships

Solo agents can rely on Top Producer for making consistent communication a critical part of their workflow. The platform is well suited for agents who need to keep track of past clients, prospects, and ongoing conversations over extended sales cycles. It offers a centralized view of contacts and interactions, which allows teams to maintain relationships without relying on manual spreadsheets or disconnected tools.

2. Real Estate Professionals Handling Large Lead Databases

Agents generating leads from websites, advertising campaigns, and third-party portals can quickly accumulate thousands of contacts. Top Producer works well in environments where maintaining organized records and prioritizing follow-up activities is essential. The platform helps property teams keep prospect information accessible and structured as their databases grow.

3. Teams That Need To Manage Follow-Up Across Multiple Agents

Top Producer is a practical fit for teams that want a shared system for tracking communications, appointments, and pipeline activity. This provides greater visibility into client engagement and helps reduce gaps when leads are reassigned or transferred between team members. Real estate teams can use the platform to allow multiple agents to interact with the same prospects and clients.

4. Agents Focused On Geographic Farming And Market Engagement

Real estate professionals who build business within specific neighborhoods or communities often require ongoing outreach to homeowners and prospects. Top Producer supports workflows where agents consistently monitor local market activity and maintain regular communication with contacts in targeted areas. This approach is particularly useful for agents focused on building long-term presence within defined markets.

5. Brokerages Monitoring Sales Activity And Pipeline Performance

Top Producer is a strong fit for brokerages seeking a structured process for monitoring prospect engagement, agent productivity, and deal progression. The platform allows managers to review pipeline activity and identify areas where additional coaching or follow-up may be required.

Is Top Producer Right For You?

If you are struggling to keep track of leads, managing a high volume of prospects, and missing follow-ups, Top Producer could be the solution you need. This platform is built to help agents stay in control and respond more quickly. It is worth considering if efficiency and client retention are your top priorities.

Still doubtful if Top Producer is the right fit for you? Connect with us at (661) 384-7070 for further guidance.