Top Producer

What Is Top Producer?

Top Producer is a real estate CRM built for agents and growing teams to manage leads, contacts, listings, and client follow-up. Its 360-degree contact view brings together notes, relationships, important dates, tags, status, and interaction history. This gives users a full picture of each client's activity in one place.

‘Property Insights’ connects buyer activity with MLS listings, so agents can see which properties clients have viewed, shown interest in, or inquired about. It also supports a ‘Follow Up Coach’ tool that provides structured reminders for maintaining regular client communication, while customizable groups and follow-up rules help organize contacts by pipeline stage or status. The system also includes transaction management, email and text templates, and an AI-powered writing assistant for creating follow-up messages.

Together, these tools give real estate professionals a centralized way to manage client relationships and follow-up throughout the sales process.

What Is Top Producer Best For?

The platform is best known for its ‘Smart Targeting’ feature. Predictive algorithms, data analytics, and local market trends work together to identify homeowners most likely to sell within the next 12 months. The feature analyzes historical listings and thousands of property attributes, then supports personalized campaigns across ads, email, postcards, and letters. Agents can focus marketing resources on higher-probability seller prospects, spending less time chasing unlikely opportunities.

How Much Does Top Producer Cost?

Top producer cost starts at $179/user/month for its Pro plan. Notable features include automated email/SMS lead response, built-in transaction management, and branded reports.

Other plans include:

• Pro + Leads - Starting from $479/month
• Pro + Farming - Starting from $599/month
• Pro Teams 5 - $399/month (up to five users)
• Pro Teams 10 - $699/month (up to 10 users)
• Pro Teams 25 - $1,199/month (up to 25 users)

Paid add-ons are also available, such as ‘Top Producer Website’ priced at $35/user/month and ‘FiveStreet’ at $25/user/month. Users can also choose an onboarding package, including services like data import, live chat and email support, email integration, and more. These include:

• Standard Setup - $99
• Concierge Setup - $299
• Team Concierge Setup - $499

Additionally, users should also consider extra costs associated with the platform. The following figures are estimates and may vary depending on provider terms and requirements:

• Custom Integrations: $5,000–$25,000/integration
• Workflow Customization: $2,000–$15,000
• Custom Reporting And Dashboards: $2,000–$10,000
• MLS/IDX Data Configuration: $3,000–$20,000
• Data Cleansing And Deduplication: $1,500–$10,000
• Third-Party API Development: $5,000–$20,000
• Admin Training And Change Management: $1,000–$10,000
• Ongoing CRM Administration: $1,500–$5,000/month

User reviews indicate mixed sentiment around Top Producer’s pricing, with some users considering the cost reasonable for the features provided, while others feel the subscription becomes expensive as needs grow. Overall, pricing value appears closely tied to how extensively the platform is used.

Disclaimer: The pricing is subject to change.

Top Producer Integrations

The vendor integrates with 150+ online lead providers, including:

• Zillow Rental Manager
• Trulia
• Realtor.com
• BoomTown software
• Zurple
• Kijiji
• Zapier

How Does Top Producer Work?

Users can follow the steps below to navigate the software:

• Log in to the platform using your credentials and navigate to the main dashboard
• Create and organize contact records by adding leads, clients, and prospect information into the CRM
• Import or capture new leads from connected marketing channels, websites, and lead generation sources
• Manage relationships by tracking conversations, notes, tasks, and follow-up activities for each contact
• Set up automated campaigns to send emails, market updates, and other communications based on contact activity
• Monitor property and market information to identify opportunities and stay informed about local real estate trends
• Track deals and transactions by managing milestones, documents, and client interactions throughout the sales process
• Schedule appointments, reminders, and follow-up tasks to keep daily activities organized and on track
• Generate reports and review dashboards to analyze lead performance, sales activity, and pipeline progress

Who Is Top Producer For?

Top Producer mainly caters to businesses in the real estate industry, serving real estate agents, real estate teams, brokers, and brokerages.

Top Producer Use Cases

Based on our analysis of Top Producer’s capabilities and user feedback, we have identified some key scenarios where the software can prove to be a good fit for teams:

New Agents Building A Client Database

Top Producer CRM can suit agents just starting out who need to bring contacts, leads, and property information into one working database. Contacts can be imported, while new leads come in through more than 150 online lead sources, Top Producer websites, Market Snapshot landing pages, or Zapier-connected sources. This gives newer agents a way to establish a structured contact base without building separate processes for each lead source.

Agents Managing Long-Term Buyer And Seller Relationships

The software suits agents whose business depends on maintaining relationships beyond a single transaction. A contact's record brings together previous interactions, notes, and emails, while follow-up prompts surface occasions like home-purchase anniversaries and birthdays. This makes the CRM relevant for agents working with past clients and repeat or referral business over longer periods.

Teams Coordinating Shared Client And Listing Work

Growing real estate teams can use Top Producer CRM when multiple agents need access to shared business information, without necessarily having identical visibility into everything. The platform supports shared access to contacts, communications, calendars, listings, and closings, while account owners control whether team members see only their own assigned work or everyone's. This accommodates teams with defined responsibilities while keeping relevant client information within the CRM.

Agents Handling High Volumes Of Online Leads

Top Producer CRM fits agents who receive inquiries from multiple property portals, websites, and digital campaigns and need to act on them as they arrive. The platform integrates with 150+ real estate lead sources, automatically creating contact records when supported leads are received. New leads appear in the ‘Sales Pipeline,’ with email and text alerts available, helping agents review, qualify, and schedule follow-up activities promptly. This setup matters most when an agent's workflow depends on consistently processing leads from several online channels.

Is Top Producer Right For You?

Managing scattered contacts, lead details, follow-ups, and past conversations can make it difficult for real estate agents to maintain consistent client relationships.

Top Producer CRM brings contacts, leads, listings, communications, tasks, and transaction information into one system, with a 360-degree contact view and interaction history giving agents more context to work from.

As AI-assisted personalization becomes more important in real estate CRM, with agents looking for faster, more relevant communication with leads, Top Producer has responded with professional email and text templates plus an AI writing assistant to help tailor follow-up messages. Its security measures include encryption along with technical, administrative, and physical safeguards, however, the details of these measures have not been specified.

Still doubtful if Top Producer is the right fit for you? Connect with us at (661) 384-7070 for further guidance.