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Zurmo

Zurmo

Last Updated Sep 23, 2025

Overview

Zurmo is a gamified CRM offering reporting analytics, contact tracking, and workflow automation. It interlinks gamification tactics with salesforce automation functionality, though development updates appear infrequently. The software offers customization options and integrated marketing tools to support efficient sales and marketing execution.

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Overall Rating

Based on 9 users reviews

4.7

Rating Distribution

Positive

89%

Neutral

11%

Negative

0%

Starting Price
Custom

What Is Zurmo?

Zurmo software (now known as EspoCRM) is contact and lead management software that tracks interactions across the sales cycle. It allows deal progression with activity and task tracking, and marketing tools that support email campaigns, autoresponder templates, and lead capture forms. Zurmo’s workflow automation triggers alerts, notes, and task creation while gamification introduces points, badges, levels, and missions tied to user actions. Built on PHP/Yii and MySQL, Zurmo supports multiple languages and encourages user adoption through an engaging interface.

Zurmo Pricing

Zurmo offers a Basic plan to users at $35/user/month. Get a Zurmo price tailored to your business requirements and budget.

Disclaimer: The pricing has been sourced from third-party websites and is subject to change.

Zurmo Integrations

Zurmo software integrations are as follows:

Users can watch a free Zurmo demo to learn more about its integration functionality.

Who Is Zurmo For?

Zurmo is suitable for the following sectors and industries:

  • Small and medium-sized businesses
  • Sales and marketing teams
  • Development teams
  • Management team
  • Software houses for game development
  • Gaming industry
  • IT industry

Is Zurmo Right For You?

Zurmo is suitable for businesses aiming to increase CRM adoption and drive productivity through gamified incentives. It provides sales opportunity tracking, workflow automation, and built‑in marketing features that are especially helpful to sales and marketing teams focused on lead and opportunity tracking. Customizable dashboards, social collaboration, and multilingual support enhance flexibility and team engagement. The software’s open‑source architecture and active user base offer a scalable, budget‑friendly CRM solution for growing teams.

Still doubtful if Zurmo is right for you? Contact our customer helpline at (661) 384-7070 for further guidance.

Pros And Cons of Zurmo

Pros

  • Gamification engine boosts user adoption and engagement

  • Sales pipeline, marketing, and workflow modules in unified interface

  • The software offers multilingual support

  • Easy to use customizable dashboard available

Cons

  • Does not offer advanced functions in open-source version

  • Advanced reporting or post‑sales modules may be limited

Frequently Asked Questions

The typical users of Zurmo include sectors and industries as follows: Small and medium-sized businesses, Sales and marketing teams, Development teams, Management teams, Software houses for game development, Gaming industry, and IT industry.

Zurmo integrates with the user’s Mailbox, Google/Outlook Calendar, Zoom and Mailchimp software.

The vendor offers a Basic plan to users at $35/user/month. Get a customized Zurmo cost breakdown for your business today.

No, Zurmo does not offer a dedicated mobile app.

Zurmo supports English, German, Spanish, and French.

Yes, Zurmo includes support for Basic, Dynamic, and Advanced Search via API using REST filters and operators.

Zurmo offers community-based support via forums, documentation, and community contributions; premium support available for paid editions upon request.