Entrata

What Is Entrata?

Entrata is a cloud-based platform for managing all types of properties. It helps with property management for multifamily, student, military, and commercial housing. It supports maintenance and financial reporting of managed properties. Entrata consolidates the process for property managers and leasing agents. It helps these professionals manage the entire customer lifecycle from applications to lease signing and rent collection. Entrata helps organizations that are operating multiple properties centralize and consolidate their operations to one unified platform.

What Is Entrata Best For?

Entrata stands out for its ResidentPortal feature, giving the residents an online, self-service way to pay rent, request maintenance, and manage their documents. These online services reduce calls to onsite staff. This is especially helpful to property management businesses that have hundreds of units across multiple locations, as it lowers the daily volume of resident contact for leasing and admin staff, saving them time from the daily, tedious back-and-forth.

How Much Does Entrata Cost?

Entrata pricing is estimated to fall between $4 and $8/unit/month, according to industry benchmarks for comparable enterprise property management platforms. This range is intended for general budgeting purposes, as actual costs vary based on portfolio size, selected modules, implementation scope, contract terms, and the number of managed units.

In addition to the base subscription costs, organizations should account for the following potential expenses:

• Implementation: $5,000–$30,000 for typical deployments; $30,000–$75,000+ for large or complex enterprise rollouts
• Data Migration: $2,000–$15,000+, depending on portfolio size, historical data requirements, and migration complexity
• Training And Professional Services: $1,000–$10,000+, depending on the level of training, consulting, and additional implementation support required

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Entrata Integrations

Entrata integrates with various platforms and software, such as:

• Livly
• Respage
• Flex
• Leonardo247
• Apartments.com
• Celeri
• EliseAI

How Does Entrata Work?

Here's how you can get started with Entrata Software:

• Log in to the unified dashboard for a portfolio-wide view of activity across properties, units, and residents
• Configure property settings, unit types, and role-based permissions for site and corporate team members
• Capture and manage prospective residents through LeadManager and ProspectPortal, tracking inquiries from first contact through to application
• Process rental applications, run resident screening, and move signed leases through the Leasing Center
• Track rent collection, process payments, and manage resident accounts through ResidentPay, with auto-pay options available to residents via the ResidentPortal
• Create and assign maintenance work orders, track progress, and manage vendor relationships through Facilities Management
• Manage property financials including accounts payable, bank reconciliation, and budgeting through the accounting module
• Pull occupancy, financial, and operational reports to track portfolio performance across sites

Who Is Entrata For?

Entrata software is suitable for a range of industries and sectors, including:

• Multifamily housing
• Student housing
• Affordable housing
• Military housing
• Commercial real estate
• Manufactured housing

Entrata Use Cases

Based on our analysis of user reviews and Entrata features, we have identified key scenarios where the platform is a strong fit for property management organizations:

Leasing Offices With No Shared Record Of Where Each Application Stands

A leasing team working the same pipeline has no quick way to see who contacted which prospect last. Entrata helps keep every lead organized and logs all communication with prospects and residents in one place. The Leasing Center moves each prospect through inquiry, screening, application, and lease signing in one sequence. Agents pick up where a colleague left off without asking anyone.

Maintenance Coordinators Finding Out About Overdue Work Orders By Calling Technicians

A service team covering multiple buildings has no live view of which work orders are open, stuck, or done. The platform makes it easy to look up work orders, especially useful during move-outs and unit turns. The facilities management module lets coordinators log requests, assign them to technicians, and follow each one through to completion. No one has to call around to find out where a job stands.

Admin Teams Bringing A New Property Onto The Platform All At Once

Bringing a new property onto the platform means handling data migration, accounting setup, and staff training at the same time. Entrata becomes easy to navigate once all the data is properly integrated. Entrata lets admin teams move through each stage in one environment, from data migration and accounting setup through to leasing configuration. Real-time reporting helps flag any setup issues before the property goes live.

Affordable Housing Operators Running HUD And LIHTC Programs Alongside Market-Rate Units

Affordable housing programs like HUD and Low-Income Housing Tax Credit (LIHTC) require specific billing and reporting that most standard tools cannot handle. The platform helps reduce the need for switching between different tools for leasing, billing, and invoices. Entrata's affordable housing solution has compliance logic built in for regulated workflows, covering subsidy billing and audit reporting. Operators managing both regulated and conventional units run both in the same system.

Is Entrata Right For You?

Entrata suits organizations managing large, mixed housing portfolios that need one system across all of it. Property managers operating at scale, such as Landmark Properties and Entrust Property Solutions, utilize the system to centralize operations. Entrata also places a strong focus on protecting resident data. It follows PCI-DSS requirements for payment processing and includes tools that help properties meet local privacy requirements. Its support for data subject access requests (DSARs) also makes it easier for property teams to manage requests related to resident data. Together, these capabilities help larger property management organizations manage their portfolios while keeping data protection and privacy requirements in mind.

Still evaluating your options? Contact our expert staff at (661) 384-7070 for guidance.