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eCommerce Development Buyers Guide
Ecommerce has set itself on an incredible growth trajectory. Developing a website to capture a significant market pie requires more than structure building, web designing, programming, and database management. To get you started, here’s a detailed guide on various categories and options of e-commerce development platforms!
Today’s retail landscape is drastically shaping the global economy. The question centers around which channels are best to execute an online business. There are a lot of things that need consideration before entering the crowded market of an E-Commerce business.
Starting with the most basic question, whom do you wish to cater business to? Consumer or other businesses? Your website objectives will decide which eCommerce category will be your fit.
Building an eCommerce website can feel overwhelming and complicated, but with a little information and research, emerging eCommerce platforms have made the technical task more comfortable. Let us walk through the steps involved in the whole building process.
After you have figured out a category that will fit your business, there are three main platform options available to build it.
- Open-Source: A free framework giving you full control of creativity, design, plugins, hosting, and themes that would go into your store. Open source has unique features that are always developing.
- SaaS: Licensed software and delivery model is given to the user and accessed via the internet.
- Headless Commerce: Headless is growing in popularity and allows the brands to instantly make changes to stay current and up to date. It works by decoupling the website's front-end layer from the back-end functionality, allowing developers to make high-quality content experiences.
- Behavior tracking of customers
- Simplicity of the web design
- Protection of site credibility and visitors’ data
- CRM integration
- Shipment tracking
- Product videos and pictures
- Multilingual & currency options
- Chatbot for customer support and better shopping experience
- An easy-to-use checkout
- Email marketing features or integration
Without a doubt, eCommerce website development offers a plethora of benefits.
- Progressive Web Application (PWA) is a great marketing option that gives app-level experiences on the web. It allows consumers to navigate through the website without the hassle of finding and downloading apps from the app store. PWA techniques can work faster and offline by using less data
- Headless and API-driven eCommerce enables innovation
- AI is helping businesses learn about their customers
- Augmented Reality (AR) has become a major game-changer when it comes to online shopping. It helps online shoppers visualize the products they are interested in, whether it is a clothing item or a paint color
- Voice search is increasingly growing in volume. People now rely more on voice assistants like 'Google Assistant' or 'Amazon Alexa'
Choosing the Best E-Commerce Website Development Solution
An attractive window display is where the first impression matters. It invites customers, and an effortless, seamless website will encourage them to browse and buy.
Not every trend is supposed to fit every business. Some can be an immense value; others can be too costly to maintain a reasonable ROI. Knowing your customers and competitors well determines which trend will correspond to your business requirements. Therefore, keep in mind the following elements to create a robust website experience.
Pro-Tip: The best eCommerce platform is the one that successfully delivers the outcomes and objectives that you have set for your business.