Hubspot is an award-winning growth platform. With more than 56,000 total customers spread across
100+ countries, Hubspot is a pioneer in the CRM and marketing automation business providing an array
.. Read more
Join thousands of other professionals and get personalized recommendations based on what businesses like you are using. There is no obligation to buy.
Hidden charges, implementation fees, long term costs? Get the complete picture from us to simplify your software selection.
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SharpSpring is a high-rated widespread marketing automation provider with a powerful set of
functionalities and features. The software is an all-in-one integrated tool that offers a number of
servic.. Read more
In terms of marketing, Act-On is an extensive software with a wide range of applications,
benefitting marketing specialists since its advent in 2008. Offering features like lead
management, advertis.. Read more
Marketo is a Software-as-a-Service (SaaS) account-based marketing platform providing CRM, sales and
marketing automation solutions for a wide range of business. The software allows B2B and B2C
marke.. Read more
Klaviyo is an innovative and responsive cloud-based marketing automating service. With its
easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce
users to effe.. Read more
Founded in 2004, Campaign Monitor is today one of the leading email marketing service providers
with millions of marketers in 250,000 companies worldwide. Some of the most famous companies use
CM fo.. Read more
SocialPilot is a cloud-based social media marketing and analytics tool designed specifically for companies
and social media professionals. The platform assists users in enhancing the efficiency of th.. Read more
Zoho CRM is an award-winning cloud-based CRM and social media management platform designed to empower small to large-sized organizations to attract, retain, and satisfy customers. It allows users to s.. Read more
WordStream Advisor is an online advertising management software solution that allows the advertisers to manage their campaigns on Facebook Ads, Google Adwords and Bing Ads within a single dashboard. I.. Read more
Wix is a widely used cloud-based web development solution that enables users with
little or no tech experience to create attractive and professional-looking websites. Wix
features a vast range of te.. Read more
Planable is a social media collaboration platform that enables marketing teams, media agencies, social media managers and freelancers to design social media campaigns and receive feedback. Multi-accou.. Read more
Piperdrive is a cloud-based CRM tool focused on Sales and pipeline management which provides businesses functions to plan their sales activities and monitor deals the software is designed with activit.. Read more
Marketing 360 is a web-based platform that offers a combination of digital marketing
software and marketing services through a single platform. The main goal of Marketing
360 is to provide small and.. Read more
Loomly is a web-based Brand Success and social media calendar platform that assists social media
marketing teams, brands, influencers and freelancers collaborate, publish and manage their content on
.. Read more
Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and .. Read more
Last updated: November 27, 2020
Marketing Software Reviews, Features, Pricing & Compare
Organizing and managing the various aspects of a marketing campaign can be quite taxing. Thankfully there are systems in place designed to help businesses effectively manage these activities—campaign management software being one such example. Many marketing professionals are fully taking advantage of this marketing solution and you should too.
Campaign management software allows businesses to devise and execute profitable marketing campaigns. By using this system, marketing tasks are automated allowing businesses to operate and compete more effectively.
Key Features in Campaign Management Software
To fully appreciate the software, it’s necessary to outline how exactly your business will benefit from it. And knowing its features is the right place to start. This software allows you to do the following:
- Conduct fast marketing surveys to better understand your niche before formulating a campaign
- Content marketing
- Social media marketing
- Search engine optimization
What to Look for in the Right Campaign Management Software
Finding the right campaign marketing software for your business can be difficult given the fact that there are many options at your disposal. But regardless of the type you invest in, you must ensure that it has the following characteristics:
- Easily customizable: Businesses have varying needs. Creating marketing campaigns isn’t a one-size-fits-all approach. This is why the software you pick must be easily customizable to match your company needs.
- Fast implementation: In today’s fast paced digital world, trends are continuously evolving. Businesses need to make decisions quick to stay relevant and up to date. And software that allows for fast implementation of marketing campaigns will help you achieve that.
- Highly secure: All businesses have confidential data that needs to be kept private. You want a system that ensures data security to eliminate breaches at any level.
With that said, we’ll quickly highlight a few examples of top campaign management software you can consider incorporating.
Hubspot marketing is probably one of the most popular campaign management software packages and understandably so.
This is advanced software designed to integrate your marketing efforts with the sole purpose of growing traffic on your online platforms.
With Hubspot marketing software you can create an engaging website. If you’re not happy with your existing website, the same software allows you to modify it. All this can be done without IT assistance because it’s an easy to use platform.
In addition all pages created are highly responsive no matter the type of devices your visitors use.
After designing your website, the software:
- Helps create engaging content to attract and captivate visitors
- Gives you SEO options
- Helps distribute content to the intended target audience
- Allows creation of engaging call to actions
- Personalizes messages
Hubspot marketing software is available free of charge.
This is the software to pick if you want to optimize your business email marketing campaign. Sharp Spring is compatible with many third party apps as well as most of your existing systems. As a result you can expect a seamless workflow across different platforms.
This software is ideally suited for small to medium businesses. It provides a wide range of features to give companies the online marketing functions they need to effectively compete with the larger businesses.
The software’s major draw card is its affordability. Companies with limited financial resources can also benefit from high performance campaign software by picking this option.
There are no contractual obligations with this software. Businesses can simply sign up on a month to month basis.
Among its notable key features are:
- Tracking of incoming sales
- Quick lead identification
- Lead nurturing
- Behaviour tracking
- Creation of landing pages
- Provision of powerful data analytics
The system cost $450 per month.
This is a highly customizable platform that advertisers and marketing agencies will appreciate. For businesses that need a platform to effectively handle its public relation process, this is the software to pick.
With this software you can design, monitor, measure and automate marketing campaigns on the same platform. By utilizing this software you can expect a significant increase in your return on investment due to highly streamlined marketing tasks.
Monetary loopholes are eliminated if you use Trackier. Notable features associated with this system include:
- Fraud detection
- Real time Key Performance Indicators (KPI)
- Generation of custom reports
- Goals tracking
You have to pay $299 per month for this software.
Companies that specialize in retail marketing and customer relationship management must consider this platform. The software is specifically designed for global retailers.
Forget the traditional marketing methods; this software allows businesses to reach a wider target audience. Through this system, businesses will have access to multiple online channels to effectively drive their marketing campaigns.
By incorporating this system, businesses can expect the following benefits:
- Improved customer loyalty
- Significant increase in revenue
- Personalized marketing campaigns
- Effective customer segmentation
Pricing varies depending on the package you pick.
Salesforce Social Studio
Salesforce Mobile app
For businesses that want to increase their online presence on social media platforms, this is the software to pick.
With Salesforce Social Studio, your business marketing campaign is widely distributed across various online channels. As a result you’ll notice a significant improvement in customer service delivery and sales.
The software allows your marketers to effectively manage scheduled marketing posts. In addition only critical information is communicated because the system works by filtering unnecessary data to customers.
Your company will enjoy improved interaction with its customers and prospective clients. By using this software you’ll also notice better returns for your company.
Key functions possible with this software include:
- Immediate customer feedback
- Driving customer engagement
- Streamlining social media publishing
- Marketing campaigns monitoring
The pricing package for this software is available by quote and will depend on the package you want.
Campaign management software is clearly a necessity for most businesses—especially the smaller entities. Company owners need to take advantage of software that helps them compete effectively with established companies. And investing in one of the best campaign management software is the right place to start.