Lead Generation Software

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HubSpot CRM

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Hubspot is an award-winning growth platform. With more than 56,000 total customers spread across 100+ countries, Hubspot is a pioneer in the CRM and marketing automation business providing an array .. Read more


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SharpSpring is a high-rated widespread marketing automation provider with a powerful set of functionalities and features. The software is an all-in-one integrated tool that offers a number of servic.. Read more


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Pardot by Salesforce

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Mailchimp is used by millions of users around the world for its web-based marketing automation and email marketing services. The application offers a number of unique tools for B2B and B2C businesses.. Read more


13 Reviews

Marketo is a Software-as-a-Service (SaaS) account-based marketing platform providing CRM, sales and marketing automation solutions for a wide range of business. The software allows B2B and B2C marke.. Read more


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Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effe.. Read more

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Infusionsoft by Keap is an award-winning integrated e-marketing and sales solutions software for small businesses. It is the only software that provides an all-in-one platform which automates sales,.. Read more


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Zoho CRM is an award-winning cloud-based CRM and social media management platform designed to empower small to large-sized organizations to attract, retain, and satisfy customers. It allows users to s.. Read more

WordStream Advisor

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WordStream Advisor is an online advertising management software solution that allows the advertisers to manage their campaigns on Facebook Ads, Google Adwords and Bing Ads within a single dashboard. I.. Read more


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Wix is a widely used cloud-based web development solution that enables users with little or no tech experience to create attractive and professional-looking websites. Wix features a vast range of te.. Read more

Spark by Marketo

10 Reviews

Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campai.. Read more


10 Reviews

SendinBlue is a cloud-based CRM tool focused on email marketing that caters to businesses of all sizes and offers email campaigns, SMS message functionalities, chat, Facebook ads and marketing automat.. Read more


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Planable is a social media collaboration platform that enables marketing teams, media agencies, social media managers and freelancers to design social media campaigns and receive feedback. Multi-accou.. Read more

Marketing Software Reviews, Features, Pricing & Compare

Buyers Guide

Buyers Guide

Lead Generation is a crucial part of the sales process for a majority of B2B companies to acquire new clients. It encompasses a lot of things, from attracting people to your website to attaining their information so contact databases can be built out of them in order to then nurture and turn them into loyal customers/fans. It provides tools for sales lead automation including capturing, segmentation and assignment of leads for better-targeted marketing communications and shorter sales cycles. While some programs offer lead generation integrated with a CRM program; others incorporate their own lead nurturing tools.

This guide intends to cover all the relevant topics such as their use, features, benefits, types, limitations/drawbacks, and other considerations – in order to help buyers make a comprehensive and informed choice when shopping for Lead Generation.

What is a Lead Generation software?

A lead generation software automates the collection and generation of leads from certain online and offline channels, the gathered leads are then directed to the sales or marketing teams for conversion. These channels can include mail, social platforms, web forms, landing pages, virtual events, and phone calls. For different channels, there are different types of lead generation software specializing in them. For instance, email-focused lead generation. There's all-inclusive lead generation software available as well, which incorporate several channels and other marketing automation capabilities.

A lead generation software will capture information at the point of contact with the user such as landing-page visit, white paper download, or email open. Lead scoring is done based on the action which further defines the next action to be taken. The software gathers information about when and how the customers are interacting with the brand online enabling salespeople to personally focus on targeting well-qualified leads while other leads are nurtured automatically.

Basic Features

Landing Page

Landing pages with embedded web forms are the most popular & effective way to collect leads. It is designed to prompt visitors to take the next action when they visit a website.


Web Form building tool

This way users can create custom forms to optimize lead scoring.

Lead Segmentation

This function categorizes leads based on their demographics, behavior and referral source.

Lead Scoring

Lead scoring is an invaluable feature of lead generation that helps assess and grade leads to identify those most likely to end in a sale.

Lead Assignment

After being segmented and scored, leads are routed to the relevant team within the agency and notifies the sales team when a new lead is captured.

CRM Integration

Allows for lead data to be stored into the CRM database automatically to be used for marketing campaigns.

Social Media Integration

For better business promotion, integrated social media is an easy way to keep in contact with business partners, customers, and prospective customers.

Additional Features to Look Out for

Real-time Lead Tracking

Provides live reports of lead activities sorted by ID number, lead name, campaign name, the leads email, city, state, validity, etc.

Task Management

Follows up on assigned leads.

CTA Templates

Customizable call-to-action templates to create CTA buttons on landing pages, blogs and other pages on the website.

Marketo Email Marketing templates

Pricing & Plans

There is an abundance of cost-effective Lead Generation software in the market, while leads can vary in price and quality ranging from $20 to $500. The difficulty level of acquiring a lead determines the pricing which means the harder a lead is to source, the higher its price. Higher quality leads generally boast higher conversion rates, justifying their higher rates.

Companies that offer lead generation charge a setup and maintenance fee ranging from $200-$1000 annually. Discounts are also given depending on multiple variables.

Which Businesses benefit most from Lead Generation?

According to a study, 21% of B2B sales reps time is consumed doing lead research. This makes for over 8 hours per week spent researching and qualifying leads. Some of the most successful marketing teams, irrespective of their industry use a formal system to generate, organize and store leads. A recent study showed that a solid 57% of both B2B and B2C businesses use lead generation software.

Successful marketing is all about relationship building. It is true for both B2C and B2B businesses. A wide range of businesses can benefit from lead generation software, from car/house rentals, loan providers, marketing and adve