HeyStream

HeyStream is a live streaming platform built for B2B marketing teams, supporting branded webinars, product launches, and recurring broadcasts with built-in audience tracking and CTAs. While advanced customization for layouts and branding may feel limited, overall, teams running recurring broadcasts still get registration, engagement, and follow-up handled in one workflow.

What Is HeyStream?

HeyStream is a live streaming platform built for Business-to-Business (B2B) marketing teams, covering branded webinars, product launches, demos, and recurring broadcasts. It offers browser-based or cloud-powered streaming, embeddable registration pages, live and replay Call To Actions (CTAs), and a built-in audience Customer Relationship Management (CRM) that tracks attendance and engagement. Presenters manage layouts, scenes, and on-screen content from a browser-based studio, while CTA and follow-up tools route viewer activity into existing CRM and email systems. It tends to serve marketing, demand generation, and product marketing teams running recurring B2B live programs.

What Is HeyStream Best For?

HeyStream is best known for its Audience Intelligence tool, which combines registration, attendance, and engagement data into one record for every viewer. Instead of exporting separate attendance logs and click reports, marketing teams can see who registered, watched live, returned for replay, and clicked a CTA, all from one contact view. The data sits inside a built-in audience CRM that works alongside existing CRM tools rather than replacing them.

How Much Does HeyStream Cost?

The pricing for HeyStream starts at $59/month with the Launch plan. A 7-day free trial is available for all plans, allowing teams to evaluate the platform before committing.

Further pricing tiers of the software are as follows:

• Growth - $179/month
• Scale - $479/month

Beyond the base price, the following additional costs may also include:

• Implementation - Costs range from $0 to $10,000+, depending on setup complexity
• CRM Integration - Setup may cost $500 to $5,000 if handled by consultants
• Enterprise Onboarding - Support (if required) can reach $2,500 to $10,000+
• Custom API/Advanced Integrations - May cost $2,000 to $15,000 one-time

Disclaimer: The pricing is subject to change.

HeyStream Integrations

HeyStream integrates with numerous third-party apps and tools, including:

• HubSpot CRM software
• Pipedrive CRM
• Salesforce CRM
• Zoho CRM
• Attio
• Loops
• ActiveCampaign software
• Mailchimp software
• Slack software

How Does HeyStream Work?

Setting up and running a broadcast on HeyStream follows a sequence from login through post-event follow-up:

• Log in to HeyStream and create branded registration and watch pages
• Invite presenters, manage scenes, and prepare layouts for demos or panels
• Host the live session with chat, Q&A, polls, and on-screen content
• Bring selected attendees on screen for live questions or guest moments
• Record each session automatically for cloud-based replay and reuse
• Capture registrations, attendance, clicks, and replay visits in one record
• Route engagement data into connected CRM and email tools for follow-up
• Trigger follow-up actions based on attendance and CTA engagement

Who Is HeyStream For?

The software caters to the needs of the following teams:

• Marketing
• Demand generation
• Product marketing
• Event teams

Is HeyStream Right For You?

If your marketing team's webinar registration, engagement, and follow-up live in separate disconnected tools, HeyStream brings branded broadcasts, audience tracking, and CTAs into one workflow. It suits demand generation, product marketing, and customer success teams running recurring webinars, product launches, demos, or customer education sessions, provided they don't need it for internal meetings or casual livestreaming. The platform also incorporates security and privacy measures to help protect user data and webinar activity.

Still not sure about HeyStream? Contact our support team at (661) 384-7070 for further guidance.