Real estate agents constantly need to maintain market expertise with a strong professional network. They can lose their leads without effective management of their prospects and negotiation skills. This is where a diligent customer relationship management (CRM) system comes to the rescue. 

The best CRM for real estate agents is not only a rolodex that organizes and updates client notes and interactions; it is the most crucial thing in real estate for managing client relations and nurturing business growth. It empowers agents to orchestrate client relationships and skillfully handle the constant risk of being outshone by other agents. 

To help you choose the right CRM for realtors, here's a list of the top reliable CRMs in 2025. 

Top 9 CRM For Real Estate Agents – At A Glance

Best CRM For Real Estate Agents 

Software 

Rating 

Key Features 

Pricing (Starting Plan) 

LionDesk CRM 

2.6  

Automated email and SMS campaigns, video messaging, AI follow-ups 

$30/flat rate/month (Starter) 

Pipedrive CRM 

4.5  

Visual pipelines, customizable workflows, chatbots 

$19/seat/month (Lite) 

Follow Up Boss 

 N/A 

Lead assignment automation, smart lists, call and text features 

$69/user/month (Grow) 

Zoho CRM 

4.7  

AI-powered timing and analytics, pipeline visualization 

$20/user/month (Standard) 

Archiz Solutions 

 N/A 

AI-powered lead scoring, communication tools, task automation 

Customized pricing 

HubSpot CRM 

4.6  

Visual pipelines, marketing automation, live chatbots 

Free version; $50/month (paid start) 

Agile CRM 

4.5  

Sales-marketing-service integration, telephony, workflows 

Free plan; $14.99/user/month (Starter) 

Wise Agent 

N/A  

Lead capture, contact management, landing page builder 

$49/user/month 

Real Geeks 

5 

Lead capture forms, AI assistant for lead engagement 

Custom pricing 

LionDesk CRM – Best For Automated Email And SMS Campaigns

LionDesk is a real estate-focused CRM that streamlines lead management and enhances client communication. It features automated email and SMS campaigns, video messaging, and AI-powered follow-ups, which help real estate agents maintain and organize engagement with their clients.  

It enables users to have control over how they want to expand their operations with the help of integrated landing pages, lead generation, and a digital ad portal. The platform is highly regarded for its user-friendly interface, affordability, and comprehensive set of features. These features are ideal for both solo agents and small teams looking to optimize their real estate business operations. 

Pros And Cons Of LionDesk 

Pros 

Cons 

  • Excellent ability to edit and modify existing standard fields 
  • Dedicated section for sharing marketing sequences with other realtors 
  • Robust data capturing and visualization  
  • Does not allow custom data fields, i.e., timeline, areas of interest, and loan program 
  • Sometimes, the mail sync feature causes a duplication of contacts 

LionDesk Pricing 

Pricing plans for LionDesk are: 

  • Starter: $30/month 
  • Pro+: $49/month 
  • Elite: $99/month 

Each plan offers a free 30-day trial and requires no contracts. 

Disclaimer: The price is taken from a third-party website and is subject to change. 

Pipedrive CRM – Best For Visual Pipelines And Customizable Workflows

Pipedrive CRM is a cloud-based CRM offering visual pipelines and automated features for managing property-related leads and deals. It provides real estate professionals with a comprehensive solution that enhances organization, communication, and efficiency. It offers customizable sales pipelines, lead generation tools like chatbots, and mobile access for managing client data on the go. It also automates follow-ups and reminders and provides detailed analytics to track performance. With features like automated tasks and customizable workflows, it increases productivity and organization for realtors looking to improve and scale their operations. 

And Cons Of Pipedrive CRM 

Pros 

Cons 

  • Easy-to-use interface with customizable pipelines 
  • The search function helps to find contacts, deals, and organizations easily 
  • Data can be easily managed in bulk and exported and imported back in 
  • Sometimes the tool takes a long time to load when there are many deals open 
  • The mobile app is not as robust as the desktop version 

Pipedrive Pricing 

Pipedrive CRM offers four pricing plans with a free trial: 

  • Lite: $19/seat/month 
  • Growth: $34/seat/month 
  • Premium: $64/seat/month 
  • Ultimate: $89/seat/month 

Disclaimer: The price is subject to change. 

Follow Up Boss – Best For Lead Assignment Automation And Smart Lists

 

Follow Up Boss is a reliable real estate CRM tool that significantly improves how agents and brokerages handle their everyday and long-term client relationships. With its intuitive interface and powerful automation features, it helps realtors stay organized, efficiently manage leads, and nurture client connections in a highly professional manner. 

Its open system architecture allows seamless integrations with many lead sources and website providers. Users can customize their workflows and use the right tools without any interruptions in their work. By seamlessly handling lead allocation and providing detailed reports and analytics, it enables agents to focus on the core aspects of their business, ultimately leading to growth. 

Pros And Cons Of Follow Up Boss 

Pros 

Cons 

  • Automatically assigns and tracks leads from various sources 
  • Allows good calling and provides great internet texting features  
  • Helpful reminders with automatic text and email features make work easier 
  • Lists can be generated in a better way 
  • Setting up all smart lists and templates is hard 

Follow Up Boss Pricing 

Follow Up Boss has three main pricing plans 

  • Grow: $69/user/month 
  • Pro: $499/10 user/month 
  • Platform: $1000/30 users/month 

All plans offer a free trial. 

Disclaimer: The price is subject to change. 

Zoho CRM – Best For AI-powered Analytics And Pipeline Visualization

 

Zoho CRM software is a real estate CRM system that helps agents manage sales and client relations efficiently. It automates lead assignments, follow-ups, and tracks interactions to deliver personalized assignments.  

Zoho has AI-powered features that optimize contact timings and detailed reporting with prebuilt analytics reports, ultimately supporting data-driven decisions. The seamless integrations with real estate tools provide centralized document management, and the mobile app allows access on the go. Real-time sales pipeline visualization and reminders for critical sales activities make it a popular choice for realtors looking to boost their productivity. 

Pros And Cons Of Zoho CRM 

Pros 

Cons 

  • All of the sales data, from first inquiry to follow-up, is in one place 
  • The platform generates and schedules reports for convenience 
  • Creating accounts, leads, and contacts is easy and gets synced in the back end 
  • The quality of downloadable charts is not up to mark 
  • The UI of the mobile app is hard and needs an upgrade 

Zoho CRM Pricing 

Zoho CRM offers the following plans 

  • Standard: $20/user/month 
  • Professional: $35/user/month 
  • Enterprise: $50/user/month 
  • Ultimate: $65/user/month 

Each plan comes with a free trial. 

Disclaimer: The price is subject to change. 

Archiz Solutions – Best For AI-Powered Lead Scoring And Seamless Communication Tools

Archiz Solutions is an easy to use and customizable CRM tool that helps real estate agents manage interactions with their clients. The platform offers a complete suite of features for real estate agents, like automating their processes and integrating property listings.  

The platform features AI-powered lead scoring and seamless communication tools that allow realtors to respond promptly to inquiries and personalize client relations. It enables users to focus more on client engagement, ultimately driving business growth and success in the competitive real estate market. 

Pros And Cons Of Archiz Solutions 

Pros 

Cons 

  • Onboarding of the tool is very smooth, unlike other CRM tools 
  • No need to add more restrictions; only preset lead capture criteria apply 
  • Automates repetitive tasks like email campaigns and appointment scheduling 
  • Limited functionality landing page builder and calendar task linking 
  • Few options for lead segmentation and lacks advanced lead stage features 

Archiz Solutions Pricing 

Archiz Solutions offers customized pricing based on the unique requirements of each individual or business. It provides a free trial. 

HubSpot CRM – Best For Visual Pipelines And Marketing Automation

 

HubSpot CRM software is a cloud-based customer relationship management tool designed to help streamline and enhance sales and marketing processes. It helps real estate agents to store all their contracts in one place and offer a personalized experience. There are visual pipelines that can be adapted to different stages of real estate transactions, such as initial inquiry, property showing, or lead closing. 

HubSpot CRM allows for task and appointment management, integration with other tools, and provides live chatbots for customer engagement. Additionally, it offers marketing automation for email campaigns and social media posts, as well as reporting and analytics metrics for tracking performance. 

Pros And Cons Of HubSpot CRM 

Pros 

Cons 

  • Handles changes to customizations really well 
  • Easy moving of contacts into marketing workflows 
  • Helpful record keeping of contact history in contact records 
  • It is not possible to set up a multi-step quotation process flow 
  • The outbound prospecting sequences are not optimized for true sales professionals 

HubSpot CRM Pricing 

The software offers two options with different pricing plans: 

For Businesses And Enterprise: 

  • Professional Customer Platform: $1450/month (for 5 users) 
  • Enterprise Customer Platform: Starts at $4,700/month (for 7 users) 

For Individuals And Small Teams:  

  • Free Tools: $0/month (for 2 users) 
  • Starter Customer Platform: $15/month/seat 

Disclaimer: The price is subject to change. 

Agile CRM – Best For Integrating Sales, Marketing, And Customer Service

Agile CRM is an all-in-one management tool that integrates sales, marketing, and customer service under one place. It is designed for individuals and small to mid-sized teams to offer contact and account management, pipeline visualization, and scheduling and reporting. 

It is widely appreciated for its 360-degree views of interactions, sales pipeline tracking, and marketing automations. Its key features, like customizable workflows, telephony integration with call recording, and built-in IDX website support, ensure real estate agents can manage contacts and listings efficiently within one system. This ultimately leads to better client management and retention. 

Pros And Cons Of Agile CRM 

Pros 

Cons 

  • Potentially robust functionality of campaigns, mail, and newsletters 
  • Leads generated through web forms are nurtured, and the process is automated 
  • Potential sales are monitored along with KPIs and success rates 
  • Sometimes it is unable to undo instructions 
  • Minimal functionality if contacts need to share an email address 

Agile CRM Pricing 

Agile CRM offers the following pricing plans: 

  • Free Plan: $0/month for up to 10 users 
  • Starter Plan: $14.99/user/month 
  • Regular Plan: $49.99/user/month 
  • Enterprise Plan: $79.99/user/month 

Disclaimer: The price is subject to change. 

Wise Agent – Best For Easy Contact Management And Email Marketing Automation

 

Wise Agent is a user-friendly customer management platform that is designed to capture leads effectively and ensure timely follow-ups. It helps to provide valuable information about real estate insights to buyers and sellers, and positions firms to have a strong grasp on the agent industry. 

The simple interface, intuitive design, and comprehensive support make it ideal for non-technical professionals. Agile's contact and account management allows agents to meticulously track information for buyers, sellers, and other professionals. The email marketing and automation tools are ideal for sending out new listings or market updates to an extensive contact list. Moreover, the landing page builder creates specific property pages to capture new leads, ultimately leading to enhanced efficiency. 

Pros And Cons Of Wise Agent 

Pros 

Cons 

  • All of the contacts can sync with Google Contacts easily 
  • Easy interface and nice clickable icons 
  • Intuitive and easy-to-use contact management and transaction tracking 
  • Some of the instructional videos are hard to find 
  • Transaction templates are a bit complicated 
     

Wise Agent Pricing 

Wise Agent offers the following pricing structure: 

  • Monthly: $49/month 
  • Annual: $588/year 
  • Enterprise: Custom pricing 

Both monthly and annual plans offer a 14-day free trial. 

Disclaimer: The price is subject to change. 

Real Geeks – Best For Comprehensive Lead Capture And AI Assistant Engagement

 

Real Geeks is a comprehensive CRM to help real estate agents capture, nurture, and retain leads. It is a complete customer management tool that organizes, tracks leads, and seamlessly integrates data into robust marketing strategies.  

There is a dedicated mobile app that manages client relations and an auto-responder text to start conversion smoothly. Geek AI assistant levels up lead engagement with empathetic AI communication and ensures to capture all opportunities and leads effectively. With the constant tracking and calling of leads, it is a strong catalyst for enhancing productivity. 

Pros And Cons Of Real Geeks 

Pros 

Cons 

  • Can use two different multiple listing service boards for searching 
  • Super easy to build web pages 
  • Powerful lead capture forms that integrate seamlessly into the website 
  • Real leads could do more customized branding for ads 
  • Only offer agent landing pages that don't have contact forms on them 

Real Geeks Pricing 

Real Geeks offers four plans with custom pricing.  

  • Establish 
  • Grow 
  • Expand 
  • Conquer 

Disclaimer: The price is subject to change. 

Final Verdict

When it comes down to it, the best CRM for real estate agents isn't just about ticking off features on a list; it is about finding a platform that evolves with their needs. If you want something that grows alongside your vision, whether that's scaling up your lead generation, automating those time-consuming tasks, or diving deep into reporting for smarter decisions. Taking the time to consider what matters most and where the business is heading is crucial. 

Ultimately, the best choice is a CRM that not only meets current demands but also offers the flexibility to adapt and grow with the business, ensuring sustained success and client engagement.