Social Media Management Software

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Marketing Software Reviews, Features, Pricing & Compare

Buyers Guide

Social Media Management Software—2019 Buyers Guide

It’s no secret: without social media working in your company’s favor you’ll find it hard to get ahead in today’s business market. How up to date are you in managing your company’s social media accounts?

Yes, this applies to almost anyone. Whether you want more followers for your vlog or you’re in charge of a large corporation’s marketing, online social platforms must be on your priority list.

It takes time and effort to manage them, which is why innovative software vendors charge you money to help you stay in control. But which social media management software package gives you value for money? We’ll help you decide.

What is Social Media Software?

Social media management software makes it easier to achieve the goals and enjoy the benefits these platforms are supposed to give your business:

- Helping you post online content. The software makes it easier, often allowing you to publish across various platforms at once.

- You can monitor online conversations so you know what your customers are saying about you.

- Get feedback and measure your online impact. You can gauge which messages get the most traction and by using similar ones in future you’ll optimize your impact.


Vendors cater for various needs, so you’ll come across different types of tools:

- Management

- Monitoring

- Analysis tools

- Finding influencers

Depending on your need you can ask your vendor if they can supply all or only some of these tools in your package.

Social Media Software vs Analytics Tools: What’s the Difference?

It’s important to understand the market before you start buying software, because these days there are so many different types available. Make sure you purchase software that’s relevant to your need.

For example, pure social media analytics tools can also seem like an attractive buy, as you’ll get reports about what works in your social media engagement. These tools even help you predict the future and plan how to market or handle an event. But unlike social media software, the analytics tool will only supply you with the information, not help you with posting and managing the content itself. You’ll still spend a lot of time managing your posts.

Key Functionalities Your Social Media Management Tool Must Have

If social media management software is what you need, which features can you look forward to?

- Scheduling: The software should be user friendly and allow you to easily schedule content for the future. The platform publishes on your behalf at the time you picked. This scheduling can be for one channel and account or multiple ones.

- Analytics: You must be able to draw reports showing an analysis of your activity, such as how many people engaged with your content. This can be used to determine what type of content is best to share.

- Automated actions: Along with automated publishing, other tasks such as sharing and