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Overview
ProMax software centralizes automotive retail operations, combining Customer Relationship Management (CRM) with desking and compliance tools. Although users report that the interface feels outdated, the platform excels in subprime deal structuring and inventory merchandising. Moreover, its credit-first approach ensures profitability and regulatory adherence for dealerships.
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Starting Price
Custom
ProMax Specifications
Contact Management
Lead Management
Opportunity Management
Sales Forecasting
What Is ProMax?
ProMax is a comprehensive automotive software platform designed to streamline dealership operations, from lead generation to contract signing. It integrates credit bureau data directly into the sales process, allowing sales managers to structure profitable deals for prime and subprime customers. By combining desking, compliance, and inventory management, the system helps franchise and independent dealers maximize front-end gross profit while maintaining strict regulatory adherence.
ProMax Pricing
ProMax software offers scalable pricing tiers designed to accommodate the specific volume and compliance needs of independent lots and franchise dealerships.
- Independent Package: $800 - $1,200/month
- Franchise Dealership Package: $1,500 - $2,000/month
- Enterprise Group Package: Custom pricing
Disclaimer: The pricing has been sourced from third-party websites and is subject to change.
ProMax Integrations
The software supports integration with multiple systems and platforms, including:
Who Is ProMax For?
ProMax is ideal for a wide range of industries and sectors, which may include:
- Marketing and advertising
- Financial services
- Retail
- Automotive groups
Is ProMax Right For You?
ProMax is the optimal choice for dealerships prioritizing front-end gross profit and subprime compliance over modern aesthetics. Its integrated ‘Lender Select’ tool and seamless credit bureau connections make it indispensable for special finance operations requiring precise deal structuring. If your team needs a system that rigorously enforces compliance while maximizing profit per unit, this platform offers the necessary financial logic.
Still doubtful if ProMax software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
ProMax Features
This tool automates deal structuring by calculating dealer reserve across multiple lenders simultaneously. It enables sales managers to compare bank programs, rates, and residuals in real time, ensuring maximum front-end profit while eliminating manual calculation errors and preventing costly contract rehashes.
The platform integrates directly with major credit bureaus to facilitate instant credit reports and identity verification. It automatically triggers Red Flag alerts and Office of Foreign Assets Control (OFAC) screens, ensuring dealerships strictly adhere to federal regulations and avoid significant fines during the sales process.
Users can manage vehicle stock with tools that automate data distribution to third-party advertising sites and generate window stickers. The system utilizes Vehicle Identification Number (VIN) decoding to populate details accurately, while the photo manager helps dealers market inventory effectively to online shoppers.
ProMax features soft-pull credit technology to pre-qualify website visitors without impacting their credit scores. It integrates into dealership websites to capture high-quality leads, providing consumers with instant financing options while giving dealers visibility into the prospect's actual credit standing.
The system streamlines daily sales activities through a customizable electronic workplan that tracks leads, appointments, and follow-ups. It prioritizes tasks for sales staff to ensure consistent communication with prospects via text or email, providing management with clear visibility into employee productivity and conversion rates.
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