Last Updated
Overview
ProMax software centralizes automotive retail operations, combining Customer Relationship Management (CRM) with desking and compliance tools. Although users report that the interface feels outdated, the platform excels in subprime deal structuring and inventory merchandising. Moreover, its credit-first approach ensures profitability and regulatory adherence for dealerships.
Overall Rating
Based on 4 users reviews
4.5
Rating Distribution
Positive
75%
Neutral
25%
Negative
0%
Starting Price
Custom
ProMax Specifications
- Contact Management
- Lead Management
- Opportunity Management
- Sales Forecasting
What Is ProMax?
ProMax is a comprehensive automotive software platform designed to streamline dealership operations, from lead generation to contract signing. It integrates credit bureau data directly into the sales process, allowing sales managers to structure profitable deals for prime and subprime customers. By combining desking, compliance, and inventory management, the system helps franchise and independent dealers maximize front-end gross profit while maintaining strict regulatory adherence.
ProMax Pricing
ProMax software offers scalable pricing tiers designed to accommodate the specific volume and compliance needs of independent lots and franchise dealerships.
- Independent Package: $800 - $1,200/month
- Franchise Dealership Package: $1,500 - $2,000/month
- Enterprise Group Package: Custom pricing
Disclaimer: The pricing has been sourced from third-party websites and is subject to change.
ProMax Integrations
The software supports integration with multiple systems and platforms, including:
Who Is ProMax For?
ProMax is ideal for a wide range of industries and sectors, which may include:
- Marketing and advertising
- Financial services
- Retail
- Automotive groups
Is ProMax Right For You?
ProMax is the optimal choice for dealerships prioritizing front-end gross profit and subprime compliance over modern aesthetics. Its integrated ‘Lender Select’ tool and seamless credit bureau connections make it indispensable for special finance operations requiring precise deal structuring. If your team needs a system that rigorously enforces compliance while maximizing profit per unit, this platform offers the necessary financial logic.
Still doubtful if ProMax software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
ProMax Features
Lender Select Desking
This tool automates deal structuring by calculating dealer reserve across multiple lenders simultaneously. It enables sales managers to compare bank programs, rates, and residuals in real time, ensuring maximum front-end profit while eliminating manual calculation errors and preventing costly contract rehashes.
Automated Compliance Workflow
The platform integrates directly with major credit bureaus to facilitate instant credit reports and identity verification. It automatically triggers Red Flag alerts and Office of Foreign Assets Control (OFAC) screens, ensuring dealerships strictly adhere to federal regulations and avoid significant fines during the sales process.
Inventory Management And Syndication
Users can manage vehicle stock with tools that automate data distribution to third-party advertising sites and generate window stickers. The system utilizes Vehicle Identification Number (VIN) decoding to populate details accurately, while the photo manager helps dealers market inventory effectively to online shoppers.
Soft Pull Technology
ProMax features soft-pull credit technology to pre-qualify website visitors without impacting their credit scores. It integrates into dealership websites to capture high-quality leads, providing consumers with instant financing options while giving dealers visibility into the prospect's actual credit standing.
Optimized Sales Workflow
The system streamlines daily sales activities through a customizable electronic workplan that tracks leads, appointments, and follow-ups. It prioritizes tasks for sales staff to ensure consistent communication with prospects via text or email, providing management with clear visibility into employee productivity and conversion rates.
Pros And Cons of ProMax
Pros
Provides an excellent and responsive customer support team
Comprehensive desking optimizes deal profitability
Supports seamless integration with credit bureaus
Cons
Data imports feel frustrating occasionally
Mobile app suffers from glitches
ProMax Reviews
Total 4 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars75%
4
Stars0%
3
Stars25%
2
Stars0%
1
Stars0%
Share your experience
Small Business, 11-50 employees
“Organized leads and simple workflow”
Pros
There's a lot to appreciate about it. It's simple to work with, easy to use and does a really good job of keeping customer and lead information organized.
Cons
My only real complaint is that it only works with Internet Explorer. I usually prefer using Chrome so that limitation is frustrating.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Mid Market, 51-100 employees
“so user friendly!”
Pros
Feels very user friendly and pretty much anyone with basic computer skills can jump in and use it without much trouble.
Cons
I just wish it ran a little faster than it does now. At times new updates also cause it to act up a bit.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Mid Market, 51-100 employees
“shared customer notes”
Pros
One thing that really works well is how the whole dealership can use this tool to keep notes on customers and update customer information in one place.
Cons
Where it falls short is in tracking results at a detailed level and some of the reports are difficult to use and understand.
Rating Distribution
Ease of use
4
Value for money
6
Customer Support
6
Functionality
5
Frequently Asked Questions
What language does ProMax support?
ProMax is available in English.
What level of support does ProMax offer?
ProMax offers customer support via phone, email, FAQs, and an online messaging service to address user queries.
Does ProMax offer an API?
Yes, ProMax offers a Data Exchange API to facilitate real-time data sharing and integration with third-party vendors and DMS providers.
What other apps does ProMax integrate with?
ProMax integrates with multiple platforms, including RouteOne, Frazer, DealerTrack DMS, Autosoft DMS, vAuto provision, TransUnion, and CDK Global.
Does ProMax have a mobile app?
Yes, the ProMax Mobile app is available for iOS and Android, allowing users to scan VINs, driver's licenses, and manage leads remotely.
Who are the typical users of ProMax?
Typical users include automotive groups, marketing and advertising, retail, and financial services.
What types of pricing plans does ProMax offer?
The vendor offers flexible, scalable ProMax pricing tiers. Independent dealerships can expect pricing to range between $800 and $1,200/month, while franchise dealerships typically fall within the $1,500 to $2,000/month range. For larger enterprise groups, ProMax provides custom pricing. Contact us to request a personalized ProMax price quote based on your specific requirements.