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Overview

Lua CRM is an AI-powered business platform combining CRM, project management, invoicing, and inventory for SMEs across healthcare, logistics, and retail. While the platform offers limited customization options, businesses consolidating sales, delivery, and billing benefit most from its AI customization layer without any coding needed.

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Starting Price
$79

per month

Lua CRM Specifications

  • Contact Management
  • Lead Management
  • Opportunity Management
  • Customer Communication Tracking
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What Is Lua CRM?

Lua CRM is a cloud-based business platform that combines Customer Relationship Management (CRM), project management, invoicing, and business automation in one system. It delivers these through an AI-powered customization layer that lets users request workflow changes or new features in plain language with no coding required. Inventory tracking, website builder, financial management, and team collaboration tools extend the platform beyond standard CRM functionality. It is built for Small And Medium Enterprises (SMEs) across healthcare, travel, logistics, retail, education, and professional services, and more.

What Is Lua CRM Best Known For?

Lua CRM software is best known for its AI-powered system customization among SMEs that need a CRM shaped around their own workflows rather than a fixed feature set. Where most platforms lock teams into preset configurations, Lua CRM lets users describe what they need in plain language, and the system implements the change automatically without diving into coding or development cycles. It handles everything from custom pages and reports to new dashboard widgets, with instant notifications when each change is ready to use.

How Much Does Lua CRM Cost?

Lua CRM pricing starts at $79/month for the Starter plan, which supports up to 5 users with basic CRM features, email support, and 1GB storage. A 14-day free trial is also available for users to test drive the platform before making any final decision.

Further pricing tiers are as follows:

  • Professional — $199/month
  • Enterprise — $249/month
  • Custom – Custom pricing

Beyond the base subscription, additional costs may also include:

  • Custom Integrations: Often ranges from $500–$10,000+, depending on the number and complexity of connections required beyond the standard integrations available on the platform
  • Data Migration: Generally falls between $500–$5,000, based on the volume of contacts, deal records, and project history
  • Custom Development: Typically ranges from $1,000–$20,000+, as the Custom plan specifically references custom development as a separately scoped engagement
  • Implementation And Onboarding: Often ranges from $0–$2,000, depending on whether the organization self-onboards using the platform's fast-setup tools or requires guided configuration assistance from the vendor
  • Ongoing Integration Maintenance: Usually falls between $500–$10,000 annually, for maintaining custom-built connections to third-party tools as those systems update or change over time
Get in touch with us to get a custom Lua CRM price estimate.

Disclaimer: The pricing is subject to change.

Lua CRM Integrations

The software supports integrations with several third-party apps, including:

How Does Lua CRM Work?

Lua CRM runs through a central dashboard where sales, projects, finances, and AI tools connect in one place. Here is how teams use it day to day:

  • Register and access the platform in minutes using intuitive setup and migration tools
  • Track leads and contacts through customizable pipelines to close deals faster
  • Request workflow changes via the AI chatbot using plain language, with no coding required
  • Plan and deliver projects by tracking tasks, teams, and progress in one workspace
  • Manage stock and product catalogs using barcode integration and warehouse tracking tools
  • Create and send invoices with customizable templates and online payment gateway support
  • Build and publish web pages using drag-and-drop tools without writing any code
  • Monitor expenses, budgets, and cash flow through the financial management dashboard
You can also schedule a free Lua CRM demo to explore its full functionality.

Who Is Lua CRM For?

Lua CRM caters several sectors and industries, including:

  • Manufacturing
  • Medical clinics
  • Retail and ecommerce
  • Travel agencies
  • Fashion and apparel
  • Hardware store

Lua CRM Use Cases

Our analysis of Lua CRM’s feature set and target industries highlights several use cases where the software can effectively support day-to-day operations and customer-facing activities:

Service Providers Managing Long-Term Client Relationships

Companies such as consulting firms, agencies, and professional service providers often need to track ongoing work while maintaining consistent communication with clients. Lua CRM fits businesses that require visibility into both customer interactions and operational activities. Keeping these processes connected can help teams stay organized as projects evolve over time.

Healthcare Practices Handling Administrative And Customer Processes

Smaller healthcare organizations face the challenge of balancing patient-facing responsibilities with administrative demands. Lua CRM is a practical option for practices that want to streamline scheduling, billing, and customer management within one platform. Centralizing these activities can make it easier for staff to access information and coordinate daily workflows.

Retail Businesses Seeking Greater Operational Oversight

Retail companies frequently juggle inventory management, sales activities, and customer relationships. Rather than relying on separate systems for each function, businesses can use Lua CRM to maintain a more unified view of their operations. This is particularly useful for organizations looking to improve coordination as transaction volumes increase.

Logistics And Travel Companies Coordinating Multiple Moving Parts

Businesses operating in logistics and travel often manage customer requests alongside complex service delivery processes. Lua CRM supports organizations that need a centralized way to oversee these interconnected activities. Having access to operational and customer information in one place can help teams respond more effectively and maintain continuity across workflows.

Is Lua CRM Right For You?

If your organization is an SME in healthcare, logistics, retail, or professional services that needs CRM, project management, invoicing, and inventory in one place rather than across separate tools, Lua CRM is worth evaluating.

Data is stored on secure EU-based servers with GDPR compliance and stringent security built in. The platform includes numerous clients like BaltiTech Solutions and Nordic Retail AS. It is also featured on SaaS Browser as a recognized platform. Teams that need custom workflows without development resources will find the AI customization the clearest differentiator.

Still unsure about Lua CRM? Connect with us at (661) 384-7070 for guidance.

Lua CRM Features

Lua AI

Users can request new features, pages, reports, or workflow changes by describing what they need in plain language with no developer or ticket required. The system handles full technical implementation and sends a notification when done. It also generates analytics dashboards, translates content into multiple languages, and continuously learns from business operations over time.

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Online CRM

Teams can build multiple pipelines with customizable stages, with calls, emails, and meetings logged against each contact record automatically. Every client profile holds communication history, notes, documents, invoices, and tasks in one place. Predictive analytics and smart recommendations flag where attention is needed across active deals.

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Project Management

Projects are built with timelines, milestones, and resource allocation set from the start, with availability and workload tracked against assignments. Progress, budget, and timeline adherence are monitored from one dashboard. Shared documents, comments, and pre-built templates keep collaboration inside the same workspace as the project plan.

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Inventory And Catalog

Stock levels, product movements, and reorder points are tracked in real time, with products organized in a catalog covering images, descriptions, and pricing. Barcode scanning handles intake without manual entry, and warehouse location tracking keeps stock organized across storage areas. Turnover rates and stock value metrics sit alongside sales and client records.

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Pros And Cons of Lua CRM

Pros

  • Reliable customer support

  • Easy to use interface

  • Mobile responsive application

Cons

  • Lacks unfiltered streaming feature

  • Limited customization options available

Lua CRM Pricing

Starter

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What's Included

  • Up to 5 users

  • Email Support

  • Basic CRM features

  • 1GB Storage

Professional

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What's Included

  • Up to 20 users

  • Basic analytics

  • Advanced CRM features

  • 10GB Storage

  • Priority Support

Enterprise

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What's Included

  • Unlimited users

  • Advanced analytics

  • All CRM features

  • Unlimited Storage

  • 24/7 Support

Custom

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What's Included

  • Custom user limits

  • Custom analytics

  • Dedicated Support

  • Custom Storage

  • Custom features

Disclaimer: The pricing details were last updated on Jun 10, 2026 from the vendor's website. Please contact us for a tailored pricing list.

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Frequently Asked Questions

Does Lua CRM offer an API?

Yes, the vendor offers API access.

What language does Lua CRM support?

Lua CRM is offered in multiple languages, including English, Spanish, Arabic, and Persian.

What level of support does Lua CRM offer?

Lua CRM offers support through multiple channels including contact form and mobile phone. It also offers email support on the Starter plan, priority support on the Professional plan, and 24/7 support on the Enterprise plan. The Custom plan includes dedicated support. 

Who are the typical users of Lua CRM?

Lua CRM caters to numerous sectors and industries, including manufacturing, medical clinics, retail and ecommerce, travel agencies, fashion and apparel, and hardware stores. 

Does Lua CRM have a mobile app? 

Yes, LUA CRM offers a mobile application that’s available for both Android and iOS users.

What other apps does Lua CRM integrate with? 

Lua CRM works with numerous apps, including Slack, Zoom, Microsoft Teams, Trello, Asana, Jira, Google Workspace, Microsoft 365, and Salesforce.

What types of pricing plans does Lua CRM offer?

Investment in Lua CRM starts at $79/month for the Starter plan, $199/month for the Professional plan, $249/month for Enterprise, and customized quote for the Custom plan. The vendor also offers a 14-day free trial. Get in touch with us to get a personalized Lua CRM cost estimate.