Marketing Project Management Software Buyers Guide
Last updated: December 05, 2023
Every organization, whether commercial, nonprofit, or other, is founded on motivation: a product, service, or message it wants to disseminate. To this end, it adopts various marketing efforts to build awareness and persuade targeted audiences to some kind of action.
Nowadays, marketing project management tools, of varying forms, have pretty much automated this concern.
Through their use, marketing teams are no longer forced to conduct weeks and months-long:
- Market research/analyses
- Audience persona builds
- Content gap audits
- Target channel estimations
- Marketing projects’ analytics
and other regular workflows through the painstaking manual route.
A simple click of a deployed project management tool – customized for brand promotions – helps expedite all of this in a jiffy. And with significant cost-saving benefits (budgets that would traditionally have been relegated toward expensive labor).
Modern businesses, however, are faced with an understandable dilemma: the problem of choice.
how to pick the right marketing project management tool from the whopping varieties, both a free version and paid, on offer.
Best-fit options that offer the maximum number of required features at a minimal cost – the formula for every intelligent purchase decision (in fact; not just intangible goods like software).
In this guide, we’ve laid out an actionable mechanism, in addition to all the related/allied info, to help you secure the best marketing project management software for your organizational setup; through a brief discussion on the following:
What is Marketing Project Management Software?
A marketing project management tool (‘marketing PM software, in shorthand), in the simplest sense, is a:
Marketing team workflow and project-planning centralizer – allowing project managers to automate their marketing efforts through streamlined, one-paged, task management, resource management, project-progress tracking, and team collaboration functions; all pegged against stringent time-tracking features that make for an all-in-one solution to achieve measurable success in all deployed promotional/business marketing campaigns.
In terms of use, these utilities enable all organizational stakeholders to track project progress to ensure the most efficient utilization of resources.
Remaining commercially competitive, as has already been alluded to, is no longer possible without their constant, workload management, and input.
Why do marketing teams/creative teams need dedicated project management tool support?
In addition to the above concern (the new-age argument of ever-increasing work complexity), external/internal marketing teams, in-house creative teams, and marketing agencies are all essentially human functions.
Even with the most robust AI marketing project management tools at the helm, no commercial enterprise can hope to go long without this ‘organic’ sentient support at every turn; for the simple reason that the individuals being sold to – at the end of the day – are also human.
The only problem in this scenario arises from the endemic risk of human error/failure; which can afflict any system without stringent machine checks.
A dedicated project management tool for marketing, then, helps to alleviate this issue by counteracting its occurrence: a bargain that no discerning business would be wise to lose out on.
Common Marketing Project Management Tool Features
Managing marketing projects through tools support is a given – understood.
Still, it’s helpful to have a solid understanding of all the project management features these software utilities normally tend to come equipped with.
We’ve listed the most prominent ones, that you should definitely watch out for, as follows:
Features Typical of the Best Marketing Project Management SoftwareTask Management Features
Resource Management Functions
Financial Management Tools
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The above is not an exhaustive list of all the features that one can expect in a market-leading project management software meant for marketing departments of every stripe – but it comes close.
For digital marketing purposes, and to help marketing teams manage multiple projects, a lot of project management solutions narrowed for the niche also come with such integrations as Google Calendar and third-party/custom-uploaded Gantt Charts/Kanban Boards (different from the tools’ in-built offerings).
How do you decide which marketing project management software is right for you?
To help you pick the best project management tool for your marketing department/individual use, just weight your shortlisted software programs on each of the pointers of our five-point criteria below.
The management software with the most (mental) ticks is your clear winner.
And if you have no clue about any of the various marketing project management tools available to you, start with our top-five picks laid out in the section that follows.
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Marketing Project Management Software Evaluation List
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The next step is to head on over to our Software Finder profile page for your final, short-listed, marketing management software tool. Watch its demo to get a good screening of what you’ll be in for with the program post-subscription; click on the page’s ‘Get Pricing’ button to obtain accurate, updated, custom pricing plan figures for your marketing setup.
If you’ve come up with a tie between two or more software against our criteria list, you want to go through their individual features in detail on their respective profile pages on our platform.
To make things even simpler, you could, alternatively, reach out to our friendly helpline representatives at (661) 384-7070 for a quick, free consultation on your options.
Project Management Tools for Marketing – Pricing
Marketing PM software pricing is broadly divided into the free (basic) and paid (advanced) plan tiers offered by most tool vendors.
For paid options, you can expect to spend anywhere from:
| $4/month per member to upward of $299/month (for unlimited users) |
To get accurate, custom, plan pricing details and recommendations based on your exact company size and requirements, check out our Project Management Software Pricing Guide for 2023.
Marketing Project Management Software: Our Top 5 Picks
We’ve based our top-five marketing project management software picks on the same rubric as above: what we consider the most incisive diagnostic standard for the purpose.
Our ultimate goal, like with every other pursuit on this website, is to help you secure the best software application for managing projects of every marketing/promotional bent.
So…without any further ado, here’s our chosen list:
- ClickUp
- BQE Core
- Monday
- Aha!
- Airtable
Let’s go through each in some detail.
ClickUp Software
For marketing teams, ClickUp is probably one of the best options for organizing a firm’s document management, time-tracking, resource, and workflow-related concerns in one place.
Pricing
- Free Plan (for beginners)
- Unlimited: $5*/mo.
- Business: $12*/mo.
- Business Plus: $19*/mo.
- Enterprise: Contact Our Helpline to Confirm Pricing (number above)
Ballpark figures; go to our ClickUp Software profile page and click ‘Get Pricing’ to obtain updated, custom pricing figures narrowly suited to your marketing workflows.
Features
This web-/cloud-based SaaS powerhouse provides –
- Customizable templates for digital marketing projects (with editable fields/project templates for budget, dollars spent, remaining budget, and more)
- State-of-the-art Gantt Charts (allow marketing teams to track time and monitor their project progress with a bird’s eye view of each process)
- Task management functions (equipped with automatic data population and real-time updates; enable marketing departments to create quick to-do lists to ensure their on top of the game!)
and more to fire up any marketing team effort.
Pros/Cons
| Pros | Cons |
| Highly customizable project management templates (perfect for busy marketers) | Limited integration options with third-party services |
| Intuitive, user-friendly interface (suited for multiple marketing projects) | |
| One-page, centralized document storage & collaboration (for uniform, concurrent firm workflows; makes for a unified project management platform) |
BQE Core
With BQE Core, a holistic project management solution for marketing agencies, project managers can easily track time, assign tasks, and generate an 'Earned Value Report' which accurately compares budgeted versus completed billable work. As a result, they are able to strategize their projects with greater efficiency while amplifying their goal achievement rates.
Pricing
- Starting at $7.95* per user per month
Ballpark figure; go to our BQE Core Software profile page and click ‘Get Pricing’ to obtain updated, custom pricing figures narrowly suited to your marketing team.
Features
BQE Core is designed to automate every repetitive workflow process – with a view to ensuring higher rates of deliverable turnovers and less time wasted on managing software entries. The platforms-
- Agile Dashboards (equipped for one-page task/process/workflow appraisals; ideal for labored marketing team setups looking for a quick overview of their ongoing work concerns)
- Project Profitability Checks (train marketing project managers into thinking like business owners; ensuring efficient and timely resource allocations, via an accounting software plug-in, for the best budgetary utilization)
- Interactive Gantt Charts (enable instant course corrections/pivots through real-time monitoring of vital project metrics for marketing campaigns)
features, among other functions, virtually guarantee contract success for intensive marketing management undertakings.
Pros/Cons
| Pros | Cons |
| Deemed ‘very user-friendly’ by using marketers; excellent task management | A bit expensive compared to alternative subscriptions; onboarding difficulties. |
| Real-time, cloud-based, collaborations – run glitch-free marketing campaigns! | |
| Real-time Data-Tracking (track projects minutely to ensure efficient working) |
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Monday Software
Monday project management software pretty much checks all – or, at least, most – the workflow planning/execution boxes for practically every industry vertical, including marketing. The platform’s user interface, for one, coupled with extreme ‘performing power’, makes it a force to reckon with in just about any workspace.
Pricing
- Free (starter-friendly)
- Basic: $8*/seat/mo.
- Standard: $10*/seat/mo.
- Pro: $16*/seat/mo.
- Enterprise: Contact Our Helpline to Confirm Pricing (number above)
Ballpark figures; go to our Monday.com Software Profile Page and click ‘Get Pricing’ to obtain updated, custom pricing figures narrowly suited to your marketing firm.
Features
Monday.com marketing project management software comes with an enviable range of workflow streamlining perks including –
- Uniform Projects/Tasks Management (enables marketers to manage projects/oversee workflows/resource management from one dashboard view; complete with file-sharing and time-tracking)
- Client Collaborations (ensure that team workers and project workflows are all aligned with changing client expectations – a vital service feature for marketing professionals)
- Worker/Client Requests Management (allows managing marketers to receive and resolve their teams’/clients’ requisitions in record time!)
among other desirable project management features.
Pros/Cons
| Pros | Cons |
| Easy, crisp, interface; excellent for non-techies/busy marketers to hit the ground running; stellar time-tracking | Customer Service Lags |
| Calendar integrations – ensure timely workflow processing | |
| Cost-Competitive; Affordable |
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Aha Software
Aha! makes for a lightweight, cloud-based, project management software offer for marketing enterprises. It continues to rank well in ‘best in class PM tool lists on various review platforms – including this one; a recommended, welcome addition to the workflow processing arsenal of any commercial promotional/branding undertaking.
Pricing
- Premium: $59*/user/mo.
- Enterprise: $99*/user/mo.
- Enterprise Plus: $149*/user/mo.
Ballpark figures; go to our Aha Software Profile Page and click ‘Get Pricing’ to obtain updated, custom pricing figures narrowly suited to your marketing setting.
Features
Aha! project management software features suited for marketing professionals include –
- Start-to-Finish Project Tracking (allows senior marketers to monitor their complete firm workflows and budget spending; for addressing any weak links)
- Real-Time Team/Stakeholder Collaboration (to address team and client feedback/reviews instantly – proceed accordingly)
- Powerful Reporting (for constant marketing KPIs/metrics monitoring)
Pros/Cons
| Pros | Cons |
| Engaging/Interactive Project Roadmap Views | May be expensive for smaller firms |
| Stellar Customizations | |
| Easy Onboarding; Decent Time-Tracking |
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Airtable Software
Airtable is the ideal, cloud-based, marketing project management solution for teams of all sizes looking to collaborate, organize, and accomplish their goals. Its low-code platform allows users to create customized workflows and applications that match their team’s needs perfectly.
Pricing
- Free
- Plus: $10*/seat/mo.
- Pro: $20*/seat/mo.
- Enterprise: Contact Our Helpline to Confirm Pricing (number above)
Ballpark figures; go to our Airtable Software Profile Page and click ‘Get Pricing’ to obtain updated, custom pricing figures narrowly suited to your marketing setting.
Features
Prominent Airtable marketing project management software features include –
- Flexible Mobile Organizer (for an instant, remote project scheduling)
- Collaborative Workflows (for one-page marketing team executions)
- Customizable Templates (for turnkey workflow endeavors)
Pros/Cons
| Pros | Cons |
| User-Friendly Interface (for easy marketing project requests management) | May take some time to learn all the advanced features |
| Robust Functionality | |
| Highly Configurable |
Frequently Asked Questions (FAQs)
What is Marketing Management Software?
Marketing project management software is any commercial-promotions-oriented tool that both streamlines and automates an organization’s marketing endeavors/workflow pursuits (see our page ‘What is Marketing Project Management Software’ section for more details).
How are Project Management Systems used in the Marketing Industry?
Project management systems narrowly tailored for marketing department/agency work help project managers expedite their workflow concerns along with minimizing instances of any human errors from creeping in.
How is Project Management used in Marketing?
Professional project management – when pursued in a standardized, industry-accepted, manner – helps to streamline marketing campaigns with a view to ensuring success/objectives fulfillment pegged against assigned timeframes.
What is a Management Tool in Marketing?
A marketing management tool is any software platform/interface that facilitates marketing project managers with their day-to-day workflow concerns; geared to expedite success.
Which Tools do Marketing Managers use?
Tool types frequently used by marketing managers include:
- Project Management Software
- Task Management Utilities
- Accounting Tools
Please visit our marketing software page for the complete list.
Our Advice on Getting Started!
As a newbie marketer (or even as a field old-timer), we know that sifting through all the software options available in the online marketplace can be endlessly challenging and confusing.
we’re here to help.
Just get in touch with our friendly helpline executives for quick, free, and painless project management software recommendations for your practice at (661) 384-7070.
We’ll take care of everything – get you subscribed to your perfect software fit in no time!
